The century -old Hankou turned gorgeously, relying on these digital "new business sutras"

Jimu Journalist Qiu Mu

Correspondent Zhu Sufang

On June 13, the launching ceremony of the 2022 "Hui Shi Hubei" consumer coupons was held in Jianghan Road Pedestrian Street, Jianghan Road, Jianghan District, Wuhan. Since issuing coupons, the merchants in Wuhan have strongly felt the "magic" from consumer coupons.

Customers are at the help of volunteers to order in Cai Lin

According to statistics from the Hubei Provincial Department of Commerce, the first round of the first round of "Hui Shi Hubei" consumer coupons ended at 24:00 on June 20, with a nuclear sales rate of 54.23%, directly driving sales of 1.31 billion yuan and a leverage of 4.03.

Consumer vouchers are issued through platforms such as Alipay, and digitalization methods have also brought old names such as Cai Linji and Dehua Building in Wuhan, which has rejuvenated new vitality. The old name is actively embracing digitalization. Right now, Jianghan District is fully realized digital transformation to accelerate the construction of "Zhi Jianghan".

Graduates from college will go again before the Han Dynasty, and many old names ushered in the climax of consumer vouchers

"Every day, someone holds the mobile phone and comes in to ask our staff if you can use consumer coupons." Li Jie, an operator of Dehua Building in Wuhan, said.

Tourists who are shopping

At 8 pm on June 23, the first round of the second batch of 6.68 million "Hui Shi Hubei" consumer coupons was issued at a quasi -time, which once again triggered a wave of hunting vouchers. After grabbing the coupon, it is naturally using the coupon.

On June 26th, weekend, more than 5 pm, Cai Linji Jianghan Road Store, Wuhan University graduate Liu Xing, a group of 5 "13.5 yuan 15 yuan" vouchers on Alipay's reputation, using a full "full After 60 yuan at 20 yuan, "Hubei Consumer Coupon, paid 47.5 yuan, and reached 75 yuan vouchers, equivalent to 6.3 % off. "Together with our four roommates, we ordered a lot of snacks such as hot dry noodles, bean skin, paste rice wine, etc., and wanted to rush to leave Wuhan and experience the old -fashioned food in Jiangcheng." Liu Xing is Guangxi, and three roommates also They are all foreigners, graduated, and are about to return to my hometown to work. The most reluctant is Wuhan's various delicious foods. "Hubei consumer coupons have come again recently. I have thought, there is a kind of pleasure to pay for it with coupons. "

After taking the meal, the four post -00 graduates took a group photo of Zhang and the food together, which started to enjoy the taste of Wuhan.

"There are a lot of customers who have used consumer vouchers recently." The person in charge of the store introduced that since the "Hui Shi Hubei" consumer coupon was launched on June 13, a wave of vouchers was caused by the next day. Just on Alipay's mouth, the "13.5 yuan" 15 yuan ', '24.6 yuan in the voucher of 30 yuan ". In order to let consumers know that we accept consumer coupons payment, they also specifically purchased the" Wuhan Consumer Coupon on the reputation. 'Five words are very eye -catching and the effect is pretty good. "

Cai Linji Jianghan Road Store is located on the first floor of RT -Mart's negative. Recently, the passenger flow has increased. "We have increased by about 20%of the customer flow of the store, which really brought sales to increase." The person in charge said.

As the old -fashioned brand of hot dry noodles, Wuhan Cai Linji was founded in 1928. Now there are more than 80 offline stores in the three towns in Wuhan. The most concentrated areas of stores, including Jianghan District, Wuchang District, and Donghu High -tech Zone.

"On average, after this round of Hubei Consumer Coupon was launched, the overall sales of our Wuhan store increased by an average of more than 15%." Cai Linji operator Yan Yan introduced that the most used is Alipay consumer coupons.

From the use of Alipay to the online life, in the seven years, Wuhan's old name grabs to embrace digitalization

"Our cooperation with Alipay is very early and experienced, so after knowing the news that the consumer coupon is about to be issued this time, the first time on Alipay's reputation, a number of semi -finished group purchase packages, vouchers and other activities." Yan Yan Yan. "Yan Yan Yan." Yan Yan Yan. "Yan Yan Yan." Yan Yan Yan. "Yan Yan Yan." Extension.

With the advent of the digital era, Cai Linji inserted the wings of "Internet+" for the first time.

Citizens are using Alipay

In 2015, Cai Linji opened Alipay Payment; in 2018, Cai Linji and Alipay's first smart restaurant in Wuhan were put into operation, scanning and ordering and non -contact with meals, which greatly saved the efficiency and queue time. Focus on consumers ...

"Our larger shops will be equipped with 2-3 silver recipients before. After the Alipay applet is used to order, the cashier can reduce one and save our labor costs." At present, Cai Linji's Alipay Little Little The procedure, the daily living users are more than 20,000, which is very stable, and the number of people is still on the rise.

In addition to improving efficiency and launching Alipay applets, Cai Linji also discovered multiple advantages of digital operations.

"In the past, relying on traditional offline stores, we can generally only cover the surrounding customer bases, but now, more and more consumers who are more than 3 kilometers away will come to the store to dine." Why? Yan Yan explained that Cai Lin's Alipay applet will release the recent preferential policies in time. Some people feel that it is very affordable.

"This may be the charm of digital operations!" Yan Yan remembered that the "1 yuan rock sugar Sydney", which was launched in Alipay mini -programs not long ago, was sold out quickly after launching, which greatly drove the passenger flow of the store.

This year, Cai Linji's digital operations have added a new assistance -to open the Alipay life number and get a wave of fans' attention.

"From never understanding videos to recruitment of special video talents, we seem to gradually master the traffic 'password'." Yan Yan said that next, it will speed up the frequency of updating the life number. Introduce the development of Cai Lin's brand in an all -round way. "The century -old name is rejuvenating new vitality.

The old appearance of the old Hankou Jianghan District changed the new face, and the comprehensive digital transformation accelerated the construction of the "Zhijiang Han"

The old name embraces digitalization, and the same is true of "Old Hankou".

Citizens are using Alipay

Street management uses a 5G patrol vehicle, administrative approval moves to "paperless", and the park increases VR (augmented reality) virtual scenes ... Taking "Old Hankou" Jianghan District as an example. At present, all fields in the region are fully realized digital transformation. Build a global digital innovation scenario.

Beginning in 2020, Jianghan District has launched a "property city" governance model. Wuhan Jianghan City Resources Management Management Co., Ltd. is responsible for the specific implementation to further improve the efficiency of urban spatial management.

The old street looks new! At present, this model has carried out pilot work in Tangjiadun Street and other places, and signed a district joint management service mechanism with 99 old communities in Tangjiadun Street.

Since the "Fourteenth Five -Year Plan", Jianghan District has focused on "nets", "cloud", "wisdom", "chain", "digital content" as the key direction to build an industrial ecology that supports Jianghan District's digital industry development.

It is understood that in 2021, there were a total of 214 digital economy companies in Jianghan District, and the value -added of the core industry's core industry was 25.508 billion yuan, accounting for 17.7%of GDP; the total value added value of the digital economy was 63.587 billion yuan, accounting for 44.21%of GDP. The district has established the first batch of pilot demonstration zones in the country and the first 5G application piloting area in Hubei, and it took the lead in achieving full 5G coverage in Wuhan.

In the report of the 13th Party Congress of Jianghan District, it is clearly stated that "it is necessary to systematically plan, continue to promote, and promote the digital transformation of urban areas as a whole."

Everyone on the street everyone

"Digital transformation is an inevitable choice for development breakouts in Jianghan District." The main person in charge of the Jianghan District Party Committee said that the next step will be surrounded by digital new infrastructure promotion, digital economy innovation drive, digital transformation of service industry, digital transformation of life, government and social governance digitalization Improve the five major projects to implement digital transformation and accelerate the construction of "counting Zhijianghan".

(The picture is provided by the correspondent)

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