"July 1st" arrived in red tourism at the time

Entering the Revolutionary Memorial Hall, revisit a period of passionate burning; visit the red site, pursue the mark left by history ... "July 1st" comes, coupled with the opening of cross -provincial team tour throughout the country, the communication itinerary card cancels the "Star" mark The popularity of red tourism continues to rise. Tourists have stepped on red hot soils, listening to party history, perception of red culture, and drawing red power during the journey. At the same time, the heating of red tourism has also brought new opportunities for revitalizing cultural tourism resources in various places and accelerating the recovery of the tourism market.

Red tourism boom

Burning lotus, sturdy, the lotus ponds in front of Mao Zedong's former residence reflect the scene of tourists such as weaving; the breeze blows, the party flag flutter, and the dazzling oath came from the party emblem of Nanniwan; The research tourism team is moving along the ancestors' footprints ... "July 1st" arrived, and multiple red tourist scenic spots ushered in a wave of visiting.

Mao Zedong Former Residence

Recently, Ctrip's "Red Tourism Big Data in the First Half of 2022" showed that the number of ticket reservations for summer red tourism scenic spots increased by about 5 times; Beijing, Changsha, Nanjing, Shaoshan, Guangzhou, Zunyi, Jinggangshan, Yan'an and Jiaxing became the upper. Half -year hot red tourism destination.

Red Shaoshan is even more popular this summer. Since June, the tourist attractions (points) of Shaoshan City have received a total of 613,300 tourists, an increase of 58.05%month -on -month, 73,500 tourists overnight, an increase of 31.25%month -on -month. Comprehensive tourism revenue of 276 million yuan, an increase of 60.72%month -on -month. The play "Most Remembrance Shaoshan Chong" performed more than 20 shows and watched 16,000 tourists.

The relevant person in charge of Shaoshan Cultural Tourism, Radio, Film and Television and Sports Bureau introduced: "With the orderly recovery of cross -provincial team tour, Shaoshan has become the first choice for many tourists to travel during the summer. At present, the number of tourists in the city has gradually increased, and the popularity of the core scenic spots has risen rapidly. The tourism and research team remitted the 'red long river' in Shaoshan, injecting a strong motivation for the recovery of Shaoshan Cultural Tourism Market. "

On June 26, the Central Red Army Long March, one of the departure of the Long March of the Central Red Army, Ninghua County, Sanming City, Fujian Province, ushered in more than 100 middle school students in the "Thousands of Students You Sanming's Development Group".

"This activity is a specific measure of implementing the four departments of the four departments of the Fujian Provincial Department of Education, the Provincial Culture and Tourism Department, including the" Notice on Doing a Good Holidays on Promoting the Safety and Health of Teachers and Students in the Summer 2022 "." Sanming Cultural Culture According to Yang Yongsheng, secretary of the party group and director of the Tourism Bureau.

Red products are new again

In Zhejiang, the "Taste of Truthful Taste · The Source of Faith" Jinhua City Red Cultural Corridor connects the red marks scattered in the Eight Land; in Shandong, the "Exhibition Hall Explanation+immersion experience" in Hongzhengjia Township Tourism Area is wide Favorite. Take the opportunity to welcome the "July", and use living red resources to promote red tourism products and services to continue to "new", attracting more and more tourists to embark on the red journey.

"The story of Hongyao had something to know before, but this is the first time I have watched the story of Hongyao's immersive performance. This performance shocked me and gave me a deeper understanding of the selfless dedication of the people in the old district." June 22 On the day, after watching the popular scenario of the Hongyu story in the tourist area of ​​Hongzhengxiang, Yinan, Shandong, Dong Xiaoyan, a tourist from Jinan, said deeply.

Shandong Yinan Hongyujia Township Tourist Area

The relevant person in charge of the tourist area of ​​Hongyujiaxiang introduced: "The scenic area uses rich red cultural resources to build a red exhibition hall such as the Chinese Red Available Memorial Hall. It attracted a large number of party members and cadres to receive party education. We also donated 40,000 tickets worth 1.8 million yuan to elementary and middle school students in Linyi City. "

In order to welcome the red tourism boom, the red scenic spots in Hebei planned in advance to launch a series of beneficiaries.

"The destination of tourists this summer is obviously focused on red. According to our investigation, tourists are mainly based on the post -80s and 90s. For this reason, we have made corresponding adjustments on the line planning, diet, and accommodation arrangements, such as using numbers to use numbers. Technology, establish a unified service and management system to make tourism services more personalized, "said Xiao Wang, an interpreter of the Eighth Route Army of Hebei Province.

Li Haoran, a fifth -year student of Shenxing Primary School, who used the summer vacation to travel to the Taihang Wuzhishan Scenic Area, said with a row of caves and said, "These caves are left during the War of Resistance Against Japan. More remembered those heroes who have forgotten life. "

Red experience is more heartwarming

Today, tourists have a red journey, and they are no longer a simple walk. More and more immersive projects have joined the format of red tourism, and the diverse experience makes red tourism rejuvenating.

In the evening of Jinggangshan, the breeze was slow, and the lights in the street were bright. Jinggangshan Night Tour Projects featuring multi -dimensional immersive interactive light and shadow are widely favored by tourists.

Jinggangshan

The Jinggangshan Night Tour Project is one of the 134 key projects in Jinggangshan in 2022 and one of the 40 key cultural tourism projects in Ji'an. The person in charge of the project introduced: "There are two main highlights of our project: First, to present history with real objects, use the story in series, and the full history of the characters, so that tourists will be influenced by red and night tour experience. The second is the problem of cracking the travel of Jinggangshan during the day, not at night, to enrich immersive and interactive tourism products, and improve the quality of tourists at night. "

On June 24th, as the first red cultural high -tech theme park in Jiangsu Province, Huai'an Fang Special Oriental Park recruited the "advanced experience officer" in the theme park.Ms. Zhang said that compared to traditional red tourist attractions, the project in the park has a strong sense of technology and can bring a stronger sense of impact.Lu Xiangxuan, deputy curator of the Chi Du Chishui Memorial Hall of Xi Shui County, Zunyi City, Guizhou Province, said: "We use scientific and technological means to create a young, three -dimensional, and scene -based online digital exhibition hall.Waiting for the content, let the cultural relics' live '. In order to welcome' seventh one and summer, we are vigorously promoting the development of online digital products for the development of the museum, focusing on young people, making the summer red research journey more heartwide. "

(Members of the interview team: Gao Hui Li Jinzhi Zheng Shiping as English Gao Yue Zhou Chen Chen Chen Chongfeng Xunzi; Fan Chaohui; Editor: Yang Shuo)

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