Simao District, Pu'er City fully promotes the healthy and rapid development of rural e -commerce

In recent years, Banmao District, Pu'er City, has based on the advantages of local specialty agricultural products. It has used "Internet+" thinking to promote the healthy and rapid development of rural e -commerce by building e -commerce platforms, introducing e -commerce companies, and training e -commerce talents.

Entering the just -established Longtan Township Electronic Commerce Center, the planned and orderly factory buildings came into view. In the "One Village, One Product" product display area, the Dai red rice, coffee, broad beans, peas, tea, honey, eggs, eggs, eggs, eggs from various villages Such special agricultural products are eye -catching. The person in charge of the center Yang Yuebin told the author that building Longtan E -commerce Operation Center is to increase the added value of agricultural products through this platform, and gradually explore the "Enterprise+Villagers' Committee+Farmers Professional Cooperative+Farmers+Internet (Online E -commerce)+Market (Line The development model of "below) uses the Internet to increase the sales of agricultural products, and build a sales and circulation platform for the integration and development of" online+offline+logistics ", and continue to promote the integration and development of the first, second, and tertiary industries in rural areas.

Longtan Township Electronic Commerce Center is only a microcosm of the development of e -commerce in Simao District. In recent years, Simao District has relying on the "Three -Year Action Plan for Cross -border E -commerce Promotion and Four People" to steadily promote the construction of the district, township (town), and village -level e -commerce public service system. There are 34 sites; Pu'er Tea E -commerce Live Base has built 40 live broadcast rooms. In 2021, the total turnover of Pu'er e -commerce live broadcast reached 820 million yuan, of which more than 75%were tea. At the same time, strive to create a "one -minute clock", encourage the integration and development of supermarket outlets such as Tiantianxiang and Wal -Mart, optimize the purchase and sales process, promote JD.com to home, "Jiamenkou" community group purchase, Meituan preferred, Yuepin circle, and many more To buy food and other centralized procurement, centralized distribution, and distribution of e -commerce models in region to promote the upward sales of agricultural products. By the end of 2021, the region's online retail sales would reach 740 million yuan, of which the retail sales of agricultural products would be 259 million yuan.

In the next step, Simao District will combine rural revitalization, accelerate the construction of the county business system, focus on the implementation of pilot projects for supply chain innovation and application, and strive to build 70 supply chain outlets in the countryside and urban areas this year, including 30 village levels and 40 urban areas. As a result, industrial products are down to rural areas, and rural products go up directly to the city to help the people achieve income increase.

(Source: Pu'er Daily Correspondent: Li Jianhong Lu Haiyang Hu Qingyang Editor: Luo Yuanjing)

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