A six -story milk tea shop appeared on Jianghan Road. The international milk tea brand opened the world's first flagship store in Wuhan.

The first day of the "Stubborn" milk tea shop was hot. Reporter Xu Wei Wei

The Yangtze River Daily Big Wuhan Client July 1st was founded by Chinese youths overseas, and the milk tea brand "Addichtea", which was popular in Australia and South Korea, came. On June 30, its first flagship store in the world was tried on the operation of Jianghan Road Pedestrian Street, Wuhan. This unique 6 -story milk tea shop has become another "punch card" landmark on Jianghan Road Pedestrian Street.

Self -developed series of equipment, they "make flowers" with tea

"Stubborn" Milk Tea Store Fragrant Exhibition Area. Reporter Xu Wei Wei

ADDICTEA is located next to Siming Bank, Jianghan Road Pedestrian Street. The reporter from the Yangtze River Daily saw that this 6 -story building is silver -white, which is composed of irregular light aluminum plates. The lines are staggered. Among them, there are different mirrors of shapes. The appearance of science fiction has attracted many tourists to stop taking pictures.

The decoration of the store is based on black and white and gray. The walls and tops are mainly mirrors. On the first floor of the store, the main tea drinking and drinking concentrated tea soup is made. The second floor is for guests to rest. Many guests who come to the "early adopters" take a drink to take pictures on the second floor.

The anchor of the explore shop is in the live broadcast area of ​​the "Stubborn" milk tea shop. Reporter Xu Wei Wei

The third floor of the store is the brand space display and tea culture peripheral products retail. The shop is based on the theme of "Great Saint Return" in "Journey to the West". At present, the products of the furnishings include "Dinghai God Kinetic Skin incense" and "Douyun Cloud Fragrance".

Take the elevator to the sixth floor. The longitudinal space is high. The top floor is designed with a square transparent glass. The walls on the sixth floor are rugged black charcoal rocks, and virtual flames are burning in the interval between the seats. The ground is black fine sand particles. The tables and stools of the dining chair are mainly black and gray, and the height is low. Here are both like Flame Mountains and water curtain holes in Huaguo Mountain, but in fact, this is a "tea chemistry laboratory". The clerk will use chemical and physical reactions to create more new beverages.

Customers take pictures in the store. Reporter Xu Wei Wei

According to reports, most of the devices in the store are independent research and development, such as tea rivers, tea migrants, snowkeke machines, condensed bubble tea machines, etc. Use these semi -automated equipment to better refine the mellow fragrance of tea and avoid bitterness.

The reporter observed a tea production at the scene. The producers used tools such as mortar, cup, cone bottle, filter, cream bottle, and ice cup to blend the purple leaves and oolong tea to extract a cup of pink drinks. , Make people open.

It is understood that the fourth floor of the store is the central kitchen, and the fifth floor is the box booking Omakase tea table. It is still under decoration and has not yet been opened

Combined with "Journey to the West", they want to make the world better understand Chinese culture

The "Journey to the West" in the decoration of the "Stubborn" milk tea shop. Reporter Xu Wei Wei

ADICTEA was born in the Gold Coast City, Australia in 2018. The founder Lin Jieyi was born in Fujian, China, and was born in 1992.

According to reports, Lin Jieyi started his business in his sophomore year. In 2013, he opened the first tea shop around Minjiang University, with a peak period of over one million revenue. "It was this shop that opened my tea business and made me earn first. Barrel gold.

In 2016, Lin Jieyi went to the Australian Gold Coast to study for a master's degree. As soon as he arrived abroad for 4 months, he germinated the idea of ​​starting a business again. "At that time, there were many milk tea shops in Australia, but compared with domestic, their products, decoration, and services were significantly behind." Lin Jieyi remembered that milk tea that was brewed with milk tea and almost eliminated in China, in Australia, can be able Selling to more than 30 yuan a cup, it strengthened his confidence in picking up the "old business".

Customers buy milk tea in the store. Reporter Xu Wei Wei

Lin Jieyi then opened the first milk tea shop. Two years later, he named the brand "ADDICTEA" and combined with the story of Sun Wukong in "Journey to the West" to rebuild the brand's cultural core. "I found that there are many foreign countries. People have insufficient impression and understanding of China, so they hope to use their own brand to spread traditional Chinese culture. "

In the next few years, the apprentice Addictea has gradually expanded, and has opened 6 stores in Australia and South Korea, and gradually became the top tea brand with the top local list, which is very popular with local consumers.

Last year, Lin Jieyi had a new idea. He wanted to open 81 flagship stores with 81 "Journey to the West" theme in accordance with the "1981 Difficulty in Journey to the West". After thinking, he proposed to open the world's first flagship store in Wuhan.

Before making this decision, Lin Jieyi never arrived in Wuhan. He told reporters that the first flagship store was opened in Jianghan Road Pedestrian Street in Wuhan. Not only because Wuhan is a hero's city, but also learned that Hankou was the source of "Wanli Tea Ceremony". pass.

"It is very meaningful to choose here. We hope to start with Wuhan and Jianghan Road Pedestrian Street to do a good job of brand development and cultural communication." Lin Jieyi laughed. Open the theme of 'Panshidon', open the theme of the Flame Mountain "in the UAE, etc. In short, I hope to let the world know more about China through a link between a cup of tea and traditional Chinese culture."

"Stubborn" milk tea shop is novel and very eye -catching.A reporter Xu Wei Wei learned that in recent years, more and more brands with "international and cultural" have been settled, such as the Shanghai Sanlian Bookstore Readway, the Anxuan Hotel, and the first Wuhan Bookstore in Wuhan.According to the relevant person in charge of the Jianghan Road Pedestrian District Comprehensive Service Center, the introduction of cultural tourism -related attribute brands will be increased in the future to further improve the quality of the neighborhood.

(Changjiang Daily reporter Qiao Chi intern Chen Xingyu Correspondent Zhang Kai)

【Edit: Ding】

For more exciting content, please download the "Da Wuhan" client in the major application markets.

- END -