CICC issued the "618" consumer rights protection report, these brands were named

On June 30, the China Consumer Association released the 2022 "618" consumer rights protection public opinion analysis report. The report shows that the negative information of consumption during the "618" promotion this year is mainly concentrated in product quality, express delivery, price promotion and live broadcast of goods. aspect.

The report also set a typical case of "618" consumer rights protection information, involving Xiaomi TV, Jimu Express, Shentong Express, Midea Electric, East Selection, etc.

Screen falling off, watch leakage of watches, Xiaomi product control issues attract attention

The report shows that during the monitoring period, a total of 776701 negative information related to the "product quality" class was collected. On June 1, "Xiaomi TV screen automatically sheds", "Midong Youth Electronic Watch leaks electricity burns to the skin", public opinion is more concerned. On June 15th, "Guangxi Consumers exposed the sources of the electric pot of rice pots to smoke, and customer service responded to normal phenomena." Related discussion information caused a lot of attention on the video platform.

In this regard, the China Consumers Association believes that smoking and smoking at the source of online rice cookers may occur in the case, but it should never be the "normal phenomenon" that the quality qualified product should have, and it is more "scary" than the signs of the accident. It is the "bottom line" exposed when the platform customer service replies "don't be afraid".

"Similarly, the reason for the burning wrist of Micong Youth Electronic Watch is the reason for design defects, and the reason for the Xiaomi TV screen to fall off. Although it may still require authoritative and fair technical identification, the ability and means of platform quality control can be Timely inspection of 'No Dead End'. "The China Consumers Association pointed out.

The China Consumers also said, "Quality and security are the bottom line of consumer rights. Whether it is daily sales or centralized promotion, the platform is an important bridge at both ends of supply and demand. Strictly control the quality of goods is both a must -have homework and a legal responsibility. "

Ji Rabbit Express Volual Venture, Shentong refuses to send "cat sand" to come to the door to question

The report shows that during the monitoring period, 590055 negative information about the "express delivery" class was collected, and the negative information appeared on June 13th. The courier's salary caused a large number of courier backlogs and Shentong courier refused to send "cat sand" to come to the door.

CICC said that the courier is the "window" and "outpost" of "meeting" and "meeting dialogue" of commodities and services and consumers, and its service level directly affects the customer's consumption experience. Individuals exposed in the public opinion onlookers' self -Rabbit Express business backlog and Shentong courier refused to deliver the "upstairs" problem, which shows that the platform cannot only consider how to "send the goods out" during the promotion. How to "take over" with consumers.

"Therefore, the backlog of the business of the extremely rabbit may have a cause, but it still reminds relevant parties to attach great importance to the scientific and reasonable issues of logistics distribution and channel layout during promotion." The China Consumers Association said The controversy called for the dynamic tracking of service scenarios to change, refine and improve the rules, and clearly follow and avoid disputes.

Midea's many home appliance products increased the price first and then the price was reduced

The report shows that during the monitoring period, a total of 296040 negative information related to the "price" class was collected. Related negative information is more on June 1st and 10th. Public opinion focus is the false promotional behavior of discounts before the price increase.

The typical case mentioned that the "many home appliances were exposed to the price increase first and then discounted. The article stated that some consumers responded that their own electrical appliances were" wool ". The actual turnover is almost worse than the original price, and even the product is 60 yuan after the product superimposed discount.

From the perspective of the China Consumers Association, price traps such as "increased prices and then discounts" are the conventional routines based on traffic competition and data monetization thinking in the process of platform promotion, but it is actually an e -commerce or brand multi -round promotion after the war camp. Anxiety and weakness of innovation.

"Facts prove that although the play of low -cost drainage 'slaughtering' may work in the short term and a moment of profit, this way of arresting consumption stocks and overdraft commercial integrity has not only touched the regulatory red line, but also for brand goodwill Light and slow down to consumers' relevant legitimate rights and interests. The price wars of unhelp and bottom lines will eventually break the balance between reasonable price and quality guarantee. "The China Consumers Association pointed out.

Oriental selection was complained to the long hair of Peach, facing the question of quality control

The report shows that during the monitoring period, a total of 237115 negative information related to the "live broadcast and cargo" category was collected. After June 18, the amount of public opinion information began to increase, and the phased peak value was reached on June 20.

The report mentioned that the peak values ​​mainly point to the public opinion discussion in two aspects: First, New Oriental joined live broadcasts with goods, which opened up a new model with goods. At the time of popularity, the entries such as "Eastern Selection were complained to peach mold and mildew" also appeared on the hot search; the second was that the live broadcast of agricultural products that violated common sense was increasingly outrageous, testing consumers to endure limitations.

The China Consumers Association believes that the strong "out of the circle" of "selection of the East" to help the boiling point of farmers and culture superimposed. Whether the filter effect and the realization of flow realization, do not drink "order", do not encourage "plus purchase" "The new live broadcast paradigm is fully affirmed, but the supply chain and product control short board exposed by" selection of peaches to be complained ", which also reminds people that any of the eye -catching circle and upgrade must be rely on the most relying on the most. Solid marketing internal work.

"Observe from another perspective, the innovation and breaking circle of commercial live broadcast can never be deviated from the most basic common sense and commercial ethics." The China Consumer Association also said that for those live broadcasts that make eggs and watermelons grow on the trees,Internet celebrities and public opinion have not stopped on the "clear" of its "brain circuit", but instead issued a strong questioning of "such an outrageous and counterfeiting live broadcast, why can it be a big deal on the platform with hundreds of millions of daily life".(Source: China News Network)

- END -