This year "618" received Tucao, consumer rights protection information exceeded 5.54 million pieces

On June 30, the China Consumers Association released the 2022 "618" consumer rights protection public opinion analysis report.

In order to further understand the true feedback of consumers during the "618" period, focus on the shortcomings of online shopping consumption experience, the Chinese Consumer Association uses the Internet public opinion monitoring system to conduct the network from June 1st to June 20th from June 1st to June 20th. Big data public opinion analysis.

Judging from the "Tucao" data of the consumer public opinion field, this year "618" basically continued the popular discussion scene of the same period last year. During the monitoring period, a total of 5540,365 information of "Tucao" and "Consumer Right" information were collected, accounting for 15.9%of the total amount of "consumer power" information.

This monitoring repeatedly combed the three basic indicators of the "emotion, attitude, and opinion" of public opinion. The transformation will gradually replace the concentrated outbreak of promotional nodes. New products, new brands and new consumption trends will guide the market to gradually shift from sales to the top to a more rational business logic. The platform must be "reserved" from the big sophisticated flow to the small step. Consumers will gradually move from "impulse chopping hands" to "rational grass".

Source: People's Daily Client

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