Mao Shop • The World Hunan cuisine -2022 Cultural Tourism Theme Banquet was officially launched

Sanxiang Sihui Zhanhua, Furong Kingdom's all over the country.

On June 30, hosted by the Hunan Cai Cai Industry Promotion Association, and the "Mao Shop · Tianxia Xiangcai-20122 Cultural Tourism Theme Banquet" jointly organized by Hunan Xiangxianghui Commercial Operation Management Co., Ltd. and Jinpai Co., Ltd. The launching ceremony of the selection operation was held in Orange Island 1925, and a cultural feast of a Huxiang diet kicked off.

The launching ceremony of the selection operation was gathered. The Provincial Literary and Cultural Travel Hall, the Provincial Agricultural and Rural Department, the CPPCC, the Municipal Cultural Tourism, Radio, Film and Television Bureau, the cultural catering coffee, the participating merchant representatives and the media representatives.

Luo Dazhi, Secretary -General of Hunan Hunan Vegetable Industry Promotion Association, spoke △

Luo Dazhi, Secretary -General of the Hunan Vegetable Industry Promotion Association, said in his speech, after the first year of the first Changsha cultural theme banquet was held last year, this year will be launched again to continue the wonderfulness, and it will show the feast of a Hunan catering industry to the society.

Jinpai Co., Ltd. Hunan Marketing Director Lu Jin spoke △

Lu Jin, the marketing director of Jinpai Co., Ltd., mentioned in his speech that "and different, the herbal hairy shop" and "harmony" are also the best interpretation of the value proposition of Jinpai Maopu. Jinpai Company will strongly support this selection operation and dedicated to carrying forward the dietary culture of the Hunan Hunan!

Zhang Zhijun, Master of Chinese Cooking Masters, Master Xiang cuisine, master of Chinese painting △ △

Zhang Zhijun, a master of cooking, master Xiang cuisine, master Xiang cuisine, and master of Chinese painting, said that catering culture is the soul of the improvement of catering. The banquet is a concentrated manifestation of the Huxiang food culture. Through this selection operation, it will integrate aesthetics and culture to enhance catering culture.

Liu Hanqing, Director of the Industrial Development Division of Changsha Municipal Cultural Tourism Bureau, delivered a speech △

Liu Hanqing, director of the Industrial Development Division of the Changsha Municipal Cultural Tourism Bureau, proposed that "tasting Xiang cuisine culture and promoting Huxiang tourism" is the purpose of this event. It is necessary to actively promote the "text Travel+catering "cross -border integration and development.

Create a characteristic of Xiangcai and establish a new brand of Hunan Cultural Tourism. The success of this operation is inseparable from the guidance of the expert team. The launching ceremony was specially conducted by the advisory group, promotion ambassador, jury and legal advisory appointment ceremony.

Starting ceremony △

Under the witness of the live leaders and guests, Zhang Zhijun, a master of cooking, Zhang Zhijun, a master of Hunan cuisine, master of Chinese painting, Liu Yu, deputy director of the Industrial Division of the Provincial Department of Culture, Zhou Shenglan, deputy director of the Provincial Department of Agriculture and Rural Affairs Department, Agriculture and Agriculture and CPPCC Agriculture and Zhang Quan, director of the Rural Commission, Chen Jing, honorary chairman of the Hunan Cuisine Industry Promotion Association, and Lu Jin, the director of marketing of Jinpai Co., Ltd., jointly announced that the selection operation was officially launched.

This operation solicited the case of Hunan Cultural Tourism Theme Banquet for catering companies in 14 prefectures in Hunan Province. Through Douyin's national task, the top 50 praise was obtained into the decision. Organize cultural celebrities, gourmets, and media to conduct exchanges, tasting, and immersive experiences on them. At the same time, promoting sales to consumers on major platforms, and finally combining online promotion and sales+expert judges' judges+Volkswagen likes and other methods to determine the selection State and cities from all over Hunan representative cultural theme banquets.

The 14 cities in the province participated in the selection, 200+authoritative vocal media, expected to cover 5 million+, and the activity exposure was 300 million+ times. This is not only a feast of Hunan cuisine. It is a spiritual inheritance of Huxiang culture.

The selection operation of the "Mao Shop · World Hunan cuisine -2022 Cultural Tourism Theme Banquet" was selected to drive a large market with a small dining table, fully demonstrated the results of the innovation and development of the catering industry to the society, and screened a banquet with the cultural characteristics and historical inheritance of Huxiang. Cases promote the integration and development of the "cultural tourism+catering" industry, and incubate the big IP of Huxiang's food culture.

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