The itinerary card is "picking the stars", can the summer travel be bottomed out?

"The days when I am on the stars, I finally came ..."

The news that the Ministry of Industry and Information Technology's website "From June 29, the news of the" Star Number "mark on the communication itinerary" of the communication itinerary occupies the first position of the hot search list, and quickly boils in the circle of friends. Many people are immersed in "Great Liberation Liberation "Among them, tourists are particularly excited. After all, the national and college entrance examinations have ended one after another, and the upcoming summer tour carries the hope of the third quarter of tourists in tourists.

In the past few days, what kind of signals have been released frequently by various travel and epidemic prevention policies? Can the tourism industry be bottomed out in the summer peak? How far is it from the real industry recovery?

Screenshot comes from the communication itinerary.

01

Cancel "Star" release positive signals to promote industrial development

On June 29, the Ministry of Industry and Information Technology announced that the "Star Number" tag will be canceled from now on. The reporter immediately inquired that the itinerary card in key cities such as Beijing, Shanghai, and Nanjing had canceled the "Star" mark.

The national itinerary card will be canceled at the same time, or it will accelerate the release of domestic travel needs. According to the big data of Tongcheng Travel, within half an hour after the news was released, the search volume of the platform ticket increased by 180%compared with the same period the previous day, and the hotel search volume increased by 220%compared with the same period the day before.

Another platform data shows that after the information is cloth, the platform ticket search volume increased by 60%within 30 minutes. As of 17:00 on June 29, the number of platform ticket search has increased by more than doubled before the release of the news.

Cheng Chaolong, chief researcher at the Tongcheng Research Institute, believes that the cancellation of the "Star" mark on the communication card is generally the basic idea of ​​implementing the ninth edition prevention and control plan. The corresponding prevention and control strategy is highly adjusted.

He frankly said: "After the itinerary card cancels the" Star Number "mark, the epidemic prevention policy that people travel and travel will achieve a real national rules and one ruler, which can effectively avoid the layer of the itinerary -based" star number 'labeling layer. And the phenomenon of 'one knife -cut', so that people's travel and travel under normalization are more convenient. "

"Earlier, the State Council once named some cities to increase the epidemic prevention; now, the itinerary card as an important tool for prevention and control has canceled the" Star "mark, which has certain iconic significance in policy." Zhou Mingqi, the founder of Jingjian Think Tank, told China City Newspaper. Reporters, from the actual operation, the strength of the sealing control has slowed a lot than in the past, and the policy orientation is very significant.

Wu Liyun, an associate professor of the Chinese Institute of Culture and Tourism Industry in Beijing Second Foreign Languages ​​Institute, said in an interview with the China Urban Daily reporter: "On the whole, the" Star Number "released a good signal, at least the epidemic prevention and control are being one of them. A better direction, or more conducive to the development direction of the industry. "

Wu Zunyou, chief expert of the China Centers for Disease Control and Prevention, also made a detailed policy interpretation on his personal Weibo account. In Wu Zunyou's view, the "Star" mark of the communication card of the communication card is conducive to truly the prevention and control of the epidemic and economic and social development, and it will play a positive role in promoting the flow of personnel and active economic development.

02

Summer travel or rebound, but still challenge

In fact, the tourism industry has recently released good news.

Not long ago, the "Notice on Strengthening the Cross -Provincial Tourism" Mechanism "(hereinafter referred to as the" Notice ") issued by the Ministry of Culture and Tourism (hereinafter referred to as the" Notice ") will be the first time that the administrative unit of the" melting "policy of cross -provincial tourism will be from the province ( District and municipalities were adjusted to counties (cities, districts, flags), and district (county) in municipalities, which means that the cross -provincial tour "fuse" mechanism that has been implemented since August last year has entered a new stage of more precise accuracy.

After the "Notice" was released, it responded across all over the country. The Henan Cultural Travel Department immediately issued a notice. In view of the current low -risk areas of Henan Province, from now on, the travel agencies and online tourism companies operate cross -provincial team tourism and "air ticket+hotel business". Essence

Subsequently, Hunan, Guizhou, Zhejiang and other places successively announced that they resumed local cross -provincial tourism business. In addition, Guangxi, Fujian, Guangdong, Heilongjiang, Shandong, Gansu, and Jiangxi, which have previously been officially announced, have resumed officials in more than a dozen provinces and regions across the country.

At this moment, it coincides with the end of the middle and college entrance examinations across the country. In addition, can the "Star Number" mark of the "Star Number" mark on the communication card can help the tourism industry to bottom out to the bottom of the summer peak?

"Typical places will gradually decrease after the policy adjustment. The overall development direction of the tourism industry is good, and the degree of goodness is relatively limited." Zhou Mingqi said that the tourism industry will inevitably lead to a background rebound at the Summer Summit. , But it is impossible to return to the same time before the epidemic. The epidemic that has lasted for more than two years has also caused everyone's consumption power to decline. Tourism is not a rigid demand. It needs money and free to achieve. Therefore, the "rebound" strength will also be limited.

In Cheng Chaolong's view, at present, the regional scope has been accurately reached to the level of the district and county. The original communication itinerary "Star Number" mark can only be at the level of the city. There are differences between the two. Let the epidemic prevention tool in line with the latest prevention and control policy. "Recently, under the dual support of multiple favorable policies and demand recovery, the tourism market is returning to the recovery track. If Beijing, Shanghai and other high -risk areas can achieve clear zero around mid -July, it is expected that it will usher in the second half of the summer section. Strong recovery. "Cheng Chaorong said.

However, although the policy adjustment will release potential consumer demand to a certain extent, the actual recovery of tourism in tourism will still be challenged. Wu Liyun pointed out that policies such as the time limit for the timeline of the epidemic prevention, such as the time limit for the time limit of the nucleic acid, and whether the tourists from the place where the epidemic occurred to the destination would still have a different degree of impact on the development of summer tourism. "The prevention and control policies and requirements of each place are the core." Wu Liyun said.

In terms of summer travel products, Xiao Wei, general manager of Shenzhen Wanzhong International Travel Service, said in an interview with China City Newspaper reporters that because the "non -necessary" word guidance was added in the "Notice", consumers' travel needs were not completely stimulated Coupled with the overall economic development situation, it takes a certain amount of time to recover, and the need for tourism as an entertainment behavior has also weakened accordingly.

According to Xiao Wei, due to the above situations, in order to meet the summer peak season, Wanzhong Travel still chooses to follow the general tone of "not in principle". Outdoor products such as 1-2 days, micro -hiking, sailing knowledge, natural research, and parent -child vacations.

03

The recovery of outbound travel is still in "worth looking forward to"

Just when tourists were loosened by the policies, they had good news when they welcomed domestic travel back to warm fists.

On June 28, the official website of the National Health and Health Commission updated the latest return to China, and released the "New Coronatte Virus Pneumonia Prevention and Control Plan (Ninth Edition)" (hereinafter referred to as the "Plan"). The 14 -day concentration isolation +7 Heavenly House isolation is updated to "7 -day centralized isolation medical observation+3 Heavenly Home Health Monitoring".

From where the reporter learned from the one -hour release of the "Plan" on June 28, the instantaneous search volume of international air tickets has doubled to reach the highest international air ticket search in the past two years. At the same time, where to go, the number of international air ticket reservations increased by nearly 60 % from the same period last week.

Lan Xiang, the dean of where to go to the Institute of Big Data Research, believes that the time to return to the country by half is reduced, which means that the reception capacity of returning to the isolation hotel has increased, and it also laid the foundation for the increase in the number of flights in the future. The increase in the volume of flights to China is conducive to the flow of domestic and foreign personnel, opening a passage for the decline in the fare of returning to China.

Does this also mean that the outbound tour that has been frozen for more than two years is expected to unblock as soon as possible?

"As far as the current policies are concerned, it is mainly for entry. As for exit tourism, it is expected to open up, or it depends on the specific epidemic prevention policy." Wu Liyun believes that the opening of outbound tourism cannot be called the next day, it can only be said to be worth looking forward to.

Zhou Mingqi analyzed that the "7+3" entry isolation policy will promote the gradual release of entry tours, which is more conducive to business development.

Based on where the data goes, the increase in volume of returning flights and shortensing time of isolation, international exchanges are actively and orderly recover. Compared with April this year, the number of passengers in a single -day passenger has increased significantly in July and August. "Especially, airlines such as Dragon Aviation actively deployed Hong Kong flights, which also helps recovery between the mainland and international personnel." Lan Xiang said.

■ China City News Reporter: Zhang Yaxin

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