Lingna Belle resumes work!Shanghai Disney's visits soar, annual card users: Can't grab the ticket, don’t match this lively

【Source: Nine Pai News】

"Because the park is restricted, as of 12 noon, there are not many people. It can be played for ten minutes for ordinary projects. The queue time of popular projects is about one hour." Time to go to her fairy tale kingdom.

On June 30, nearly a hundred days after closed garden, Shanghai Disneyland resumed operations to make fans boil. Just yesterday, the Ministry of Industry and Information Technology announced the cancellation of the "Star Number" mark of the communication card, which quickly ignited the enthusiasm of people to travel. Many people's travel destinations chose Shanghai Disney.

Shanghai Disneyland. Picture Source | Network

Disney -related search volume on online travel platforms rose sharply: Data of Tongcheng Travel shows that within half an hour of the recovery of the operating news in the park, Shanghai Disney Travel Search Popularity increased by 167%from the same period yesterday, of which Shanghai local tourists accounted for more than four proportion of more than four Cheng; another travel platform data shows that on the afternoon of June 28, the "Disney" related instant visits soared 655%month -on -month, which led the Shanghai -city visits to nearly doubled.

Disney -related accommodation popularity has also risen. Where to go to Shanghai Disney's surrounding hotels, the instant search volume rose by 260%, and the reservation volume increased by 1.5 times from June 27th. The same period rose by 88%.

As one of the "vane" of the Shanghai economic recovery, Disney's driving force for urban consumption is undoubtedly huge. According to Shanghai Disney announced in 2021, it has received more than 83 million tourists in five years, achieved tourism revenue exceeding 4.0 billion yuan, realized tax revenue of about 2.6 billion yuan, and created 15,000 direct jobs.

On the other hand, behind Shanghai Disney's annual income of 8 billion, it is an industrial chain packaged by fairy tales: fanatical fans, surrounding homestay owners, countless ox purchases, like small gears, with Disney Castle's re -re -of -the -way Turn and run more and more anxious.

[1] The annual card user who can't grab the ticket

"Dear Card holder, Shanghai Disneyland will be reopened on June 30, 2022! In the early days of restoration of operation, the park will take a current limitation.

On the morning of June 29th, on the eve of the opening of the park, the number of card users received a special SMS from Shanghai Disney, but after opening the appointment interface, they were dumbfounded: the prompts of "successful appointment" in imagination did not appear, instead of repeatedly popped up repeatedly, it was repeatedly popped up. "Wait a little, refresh".

The appointment is hot. Picture Source | Network

In order to qualify for the park on June 30, Alarm clock was done for an hour in advance, staring at the screen of the mobile phone and reservation for nearly 40 minutes before successful. "I am lucky, and the other year cards around me are not so good. There are six or seven adults in the group." Yuyao said.

"Have you grabbed a ticket?", Even the most common greeting in Disney's year card group today.

"I made an appointment to enter the park in July yesterday. I couldn't get in and the system collapsed. It took about 2 hours to enter one after another, but there were few good days like weekends." Purchase Mai told Jiupai Finance , I do it myself, the diamond card, more than 3,000 yuan each year, and afterwards, I repeatedly line up to find customer service without any response.

It is reported that there were various situations such as the account login, the annual card failure, and the failure of the screen refresh on the appointment page of the annual card member of the year.

As a last resort, some annual card users choose to pay extra day tickets, or spend high prices to book Disney Hotel, just to obtain a qualification to enter the park. Jiupai Finance has noticed that at present, the annual card shows that the reservation has been full in July, and the one -day ticket can still be purchased at a price of 545 yuan. In this regard, many tourists talked about "the fare is expensive" and "no student tickets for sale".

"If you can't grab the discount (annual card), it is easy to buy (one -day ticket). What are the use of our card this year?" Mai Zi told Jiupai Finance that during the epidemic, the Disney year card has been postponed. Even if the door is open now, it is still extended. "The root cause is to maintain the heat."

According to Mai Zi, the annual card users are like the "atmosphere group" of Shanghai Disney: they queuing to shoot Ling Nabe's, star -filled Delu, and watching floats, they are all in their support. But obviously, after the opening of the closed garden for a hundred days, compared with popularity, Disney seemed to be more urgent to need real gold and silver.

[2] The door has not been opened yet, the ox has been open early

More than fans hope that the opening of Shanghai Disneyland is the ox and purchasing agents attached to the park industry chain.

The business time for purchasing Lifen is far earlier than the outside world. She told Jiupai Finance that since June 10th, the Disney World Store and Star Wish Park will be opened, and all kinds of purchasing at the door of the ox cow gathers and lined up in the "blind box".

According to Li Fen, before the official opening of the park, Disney will make up for different old goods to sell the counter every day, but the newly added doll is actually easy to buy before the end of last year, but now it has become scarce. As soon as it was replenished, it was robbed, and it was very expensive.

Visitors are queuing to buy Ling Nabe's cup source | Residents

"The day before yesterday, there was a Mark Cup of Tony. The label price was 99, the annual card was 80 % off to 80 yuan, and the original price was 199 yuan; OLU Olomira's hand -made series of pendants at the original price of 139 yuan, on the second -hand trading platform, on the second -hand trading platform Also fired to 219 yuan, "Li Fen said.

Another purchasing agent told Jiupai Finance. Generally, OLU was last sale in the circle. When the supply is sufficient in the future, it must fall to discount. "A few days ago, it took more than 30 degrees in Shanghai, and it took one hour to line up every day. It was only to buy things that were out of stock but not improved. A few old generations could see that they were clearing the warehouse, so we did not grab. Disney has a good hand in playing hunger marketing. "

OLU Olimara pendant at the original price of 139 yuan, the second -hand trading platform was fired to 219 yuan.

It is worth noting that while Shanghai Disney opened on June 30, it also launched three new 2022 new products. Among them, Lingna Belle's special drinking cup will be launched on the first day of opening, and Xingdulu and Keqian's accompanying cup will also be launched in subsequent sale.

"Today Lingna Belle rushed to the second Weibo Search List again, presumably a long queue on the scene." Li Fen said, I do n’t know when, the team in front of the Disney doll shop is getting longer and longer The baby of the baby car, the uncle and the uncle of the silver -haired family, from the early morning to the evening, constantly captured Shanghai Disney.

"Lingna Bell's new cups are released, there are still many people who buy cups, and at least half an hour can be bought." Yaoyao said. She sent the pictures of the garden to the social platform, and she instantly popped up a few private messages for purchasing.

One night before the sale of the special drink cup, Xiaohongshu, Weibo and other platforms have already begun to scream. "".

At the end of last year, the Shanghai Municipal Consumer Protection Commission issued a document asking Disney not to hype or over -hunger marketing. At that time, Shanghai Disney replied that the current shortage of supply was caused by factors such as huge demand and epidemic in the short term. Disney said that it will continue to replenish and increase the number of replenishment in the next few months, and promise that it will never create any hunger marketing.

(At the request of the interviewee, far away, Li Fen, Mai Zi are a pseudonym)

Jiupai Finance reporter Guo Zihao

The copyright belongs to the original author and pays tribute to the original

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