2022 Jiaxing Cultural and Creative Design Contest Conference of Jinanhu Creative Cultural Festival launched

(Voice of Zhejiang reporter Wang Xiaoling, correspondent Luo Yi'e, Xu Lihua, Zhang Yan reported) This afternoon (June 30), the launching ceremony of the Jinan Lake Creative Cultural Culture Festival at the 2022 Jiaxing Cultural and Creative Design Contest was held at the Jiaxing Hele City in Jiaxing.

This year's Jiaxing Cultural and Creative Competition has been deeply tapped from Jiahe's cultural resources and spiritual connotation as the starting point, and implanted new cities with "red ship soul, international fan, canal, Jiangnan rhyme", surrounded the "playable" "playable" "available", "available" "You can see" and "enjoy" and other content directions, show the needs of Jiaxing Tourism, Jiaxing Culture, Jiaxing Life, and Jiaxing Brand. Theme event. The collection of the works of this contest has begun in April and affected by the epidemic in the first half of the year. The collection process will be postponed until the end of July.

In recent years, the Jiaxing Cultural and Creative Festival has become more and more "interesting". With the active promotion of departments at all levels, while the cultural and creative design contest stimulates creative new vitality, it has promoted the reform and continuation of excellent traditional culture in a form of "goodwill and hearing", so that the cultural creativity of "talented" cultural creativity Talent and "capable" cultural and creative enterprises have established a "mutual understanding" supply and demand platform to realize the new city of "creative landing and creating empowerment".

On the same day, Nanhu Creative Culture Festival was launched simultaneously. It is worth mentioning that the "Nanhu Chuang" e -commerce platform was launched for the first time at the launching ceremony, which vividly reflects the "E" element. The online interactive blind box mini -game of "U Interesting U Interesting" is also implanted. This year's Cultural and Creative Festival will be promoted to cultural and creative products by combining online and offline. Online, focusing on the "Nanhu Live Room" as the main position, and use the online celebrity live broadcast, online sales and other methods for participating works and previous outstanding cultural and creative products "Call"; offline, "cultural and creative bazaar" and "cultural and creative bazaar" and and "cultural and creative bazaar" and and "cultural and creative bazaar" and The work "zero distance" contact, set the exhibition area, sales area, and tide game promotion area to awaken the "shopping market" complex in the depths of the public's memory, so as to let cultural and innovation enter life, integrate into life, and better satisfy people's beauty for beauty The demand for life.

This time, the Jiaxing Cultural and Creative Design Contest hosted the Jiaxing Cultural and Creative Design Contest, and combined with its annual Nanhu Creative Cultural Festival, on the basis of many years of the "Red Innovation" brand, it also built a "two hearts, two sections and four races". The new model is not only an innovation for the contest itself, but also provides a greater stage and opportunity for promoting the leapfrog development of the South Lake cultural industry and the rise of butterfly.

- END -