Qufu created a new pattern of cultural tourism development

Qufu created a new pattern of cultural tourism development

Volkswagen.com · Poster News Profile reporter Juton Hui Correspondent Jiang Huiyin Jining Report

"The moonlight of Nishan" and "seeing the rain together". Since the summer of the night tour of Nishan, the Holy Realm of Qufuti has once again exploded the circle of friends. Visitors gathered at the foot of the mountain of Nini excitedly, on the colorful night, In the circulation of light and shadow, feel the infinite charm of traditional culture and science and technology integration.

The yang of Taishan, the shore of Shengsi, "There is Fu in the city of Lu City, and the chief of the song is seven or eight miles, hence the name of Qufu." This is the eternal pearl of Chinese cultural geography -Confucius's hometown of Qufu. Confucius walked from Qufu to the world. Due to Confucius's famous world, Qufu has been silently guarding the root of Huaxia for thousands of years. Regardless of whether it is prominent or silent, the light of culture has never been annihilated. Here, Zhong Lingyuxiu, ecological beauty, and Fu Minfeng, are the hometown of Confucius, Huangdi Land, Shennong's hometown, Shao Hao's market, and Zhou Hanlu. coordinate of. Qufu City has won the first batch of national historical and cultural cities, China's outstanding tourist cities, the first batch of national tourism demonstration zones and national sanitary cities, national civilized cities, national garden cities, national forest cities, and world characteristic charm cities.

New ideas to build a new highland

In recent years, Qufu City has closely focused on the strategic deployment of "strong cultural tourism city", "making souls with literature, strong body, and creating a new highlands for the development of cultural tourism, and built a coexistence and sharing of cultural tourism. New platforms, innovation leads cultural tourism to a higher level of high -quality development at a higher level, and builds a tourism development pattern of "Shanyou City, the San Kong" scenic area, the south of the Nishan Holy Realm, and the Cultural International Slow City in the North ". A new path of tourism development with "deep integration and innovation leading development of cultural tourism". Qufu City has successively wrote the "Cultural Tourism Strong City" strategy into the "Thirteenth Five -Year Plan" and "Fourteenth Five -Year Plan" and listed it as the first of the "five strategies". The "Cultural Tourism Strong City" strategic high -level coordinating the development of Cultural Tourism in Qufu City, providing a comprehensive guarantee for promoting the deep integration of cultural tourism and building a new high place for the development of world -class cultural tourism. Qufu City has successively established the "Cultural Tourism Strong City Working Line", which has successively established the secretary and mayor, and adhered to regular research tourism and front -line guidance work. The overall planning of the global tourism development "and achieved multi -regulation integration to ensure the motivation and vitality of the high -quality development of cultural tourism. In 2022, Qufu City studied the "Implementation Opinions of the Qufu Municipal People's Government of the Qufu Municipal Committee of the Communist Party of China on accelerating the development of cultural tourism integration and the development of world cultural tourism cities", and opened a new journey to build a world cultural tourism city.

Writing a new chapter in the new pattern

Qufu City comprehensively considers the veins, ground veins, water veins, etc., based on cultural tourism resources and key projects, and builds a "one axis as a pulse, one heart as a core, two pieces of together, three with series, more brilliant" cultural tourism. Develop a new pattern and comprehensively promote the construction of tourism projects. The Nishan Holy Realm and the Confucius Museum have been built and operated. They have formed a "New Three Confucius" with the Confucius Research Institute, becoming a new landmark of cultural tourism in the province. Qufu City has launched cultural tourism projects such as marine world, Luyuan Town, Gongling College, Shimen Kang Travel Slow City, etc., and created a large -scale "A -Class Scenic Area Group". "Xue Kong" will go to the "Confucianist" in the slow city of Confucian culture that runs north and south. Focusing on cultural grasping projects in Qufu City, the high realm creates the "New Three Confucius" (Nishan Holy Realm, the Confucius Museum, and the Confucius Research Institute). A group of "seeing rural scenes", "taste of villages", "enjoying folklore" and "remembering nostalgia" products have built the characteristic model of "Cultural International Slow City + Rural Folk Customs", realized the integrated development of agricultural and cultural tourism, and formed a large scale Rural tourism rest and "micro vacation" tourist destination. "Shimen climbing, snail valley camping, Xianhe flower sea stroll" has become a new choice for weekend leisure tour.

At present, Qufu has successfully created 11 national A -level scenic spots, 1 provincial cultural tourism resort, 2 key country tourism villages, 2 boutique cultural tourism towns in Shandong Province, 2 key villages in rural tourism in Shandong Province, and Shandong 1 provincial village. In 2019, the reception volume of tourists in Qufu City exceeded 8 million, an increase of 29.9%year -on -year, of which 1.35 million were the Nishan Holy Realm of one of the "New Three Pole".

New measures create new models

Hermisha was murmured, the horseshoe was crisp, and the sound of the bell tower opened the new day of Qufu. At 8 o'clock in the morning, as the tall gate slowly opened, the Kaicheng Ceremony of the Town City of Qufu was staged on time, and it has become a fixed experience project for tourists from Qufu.

This is one of the "two innovations" of Qufu to deepen culture and let cultural relics live. In recent years, Qufu has actively explored the industrial activation and modern reshaping of traditional culture. It has successively organized the "Citic Ceremony", routinely organized the opening ceremony of Kaicheng and Guancheng, and created "Golden Sounds Yu Zhen", Confucius Drama, Liuyi Music Dance, etc. Performing arts. Qufu City has focused on launching a series of "cultural activation" projects such as "The Analects of Confucius", the Chinese Adult Rites, and the Gifts, and shaped the innovative carrier of the excellent traditional culture. The road of cultural inheritance.

The first phase of the Nishan Holy Realm, the Permanent settlement of the Nishan World Civilization Forum, the unveiling of the Nishan World Confucian Center, the influence of the International Confucius Cultural Festival has continued to expand, and the construction of a global Confucian research communication and communication platform was established. Focusing on the spread of Confucian culture, Qufu City held a special promotion and festival activities such as spring tourism promotion conference, spring sacrifice, Confucius Research Tourism Festival, and innovatively launched a special group of free travel for three holes, "the Analects of Confucius" for free 'three -hole. Cultural marketing activities such as' "have won a number of awards and have become a model for tourism cultural marketing. Nishan Holy Realm closely linked to the theme of cultural themes, and through Yale's performance to create an atmosphere interactive performing arts, like a vivid Confucian scroll slowly opened, creating a new space full of surprise and charm for tourists. Qufu promotes the in -depth integration of cultural tourism. Through innovative development, it supports the transformation and upgrading of the tourism industry, showing the cultural responsibility of Confucius's hometown, and the "Qufu model" for the integration of cultural tourism.

New business has spawned new kinetic energy

Qufu City takes cultural "two innovations" as the starting point, carefully cultivated the four new formats of "cultural and creative products, night economy, Confucius dishes, and research tourism", deepened the "cultural tourism innovation breakthrough year", and implemented "cultural tourism+" cultivation Actions have incubated more than 1,000 cultural enterprises such as San Kong Cultural Tourism, Nishan Cultural Tourism, Kongfu Yinge, and Ruyuan Group.

Seal engraving is an ancient Chinese traditional skill, but the Confucius Yin Pavilion did not stand on its own, but worked hard to combine with modern culture and modern technology to allow the ancient culture and art such as engraving skills to gain more attention and love of young people, so as to thus Rejuvenating a new vitality. At present, the company's annual output value reaches 300 million yuan, occupying a place in the market. With the Confucian Pavilion as the leader, the entrepreneurial model of "culture+Internet" has been opened up. "China Taobao Village" Linqian Village has become a typical example of tourism and employment. Establish a high -end think tank in Qufu Wenli, set up a cultural tourism master studio, innovative research and development and launching more than 800 special gifts such as the Confucian Five Changye Seal, the Analects of Confucius Lollipop, and Poetry Ceremony, which greatly extended the development chain of the cultural tourism industry. Qufu City established the Confucius Cuisine Development Alliance, carried out training and selection of Confucius cuisine masters, and continuously organized the nine Confucius cuisine food festivals, and launched a number of innovative Confucius dishes. The economic development of the night tour is rapid, and the "Implementation Opinions of the Night Economic Development of Qufu City" has been introduced, and the "one city and three districts" night tourism development pattern has been established, and the "night travel Qufu" brand is created. Nishiyama Holy Realm has launched the "Night Tour Season" for three consecutive years, and has been successfully rated by the national cultural and tourist night consumption agglomeration area, driving more than 100 surrounding homestays.

Qufu City vigorously develops research travel, organizes the Confucius Research Travel Festival, introduces standard specifications, actively guides social forces to participate in the development of research travel market, cultivate research travel bases, develop research courses and products, and the development of research travel has flourished. The four major cultural education and training bases of Germany, adolescents, and Confucian merchants have successively held the first global Confucius Institute Shandong Cultural Tourism Summit and the 2018 China (Jining) Research Tourism International Marketing Conference. The Holy Land, Finding the Chinese Password "was selected as the" Recommended Product of Mainland Tourism in Hong Kong and Macao Youths "of the Ministry of Culture and Tourism, and achieved a new model of cultural and tourism integration and research travel. In 2019, the number of students received more than 1.52 million students, an increase of more than 50%year -on -year.

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