Poster 丨 "Confucianism" tiger adds "intention", "hospitable Shandong" starts a new journey

Poster observer Zhang Jingning

"I have guests, harp blowing Sheng."

Rich in Confucian culture, the shaping of the brand of "hospitable Shandong" has made people experience the atmosphere and pride of Qilu culture in recent years, and felt the pride and enthusiasm of Qilu landscape. "Good guest Shandong" brought huge dividends to the tourism industry of Qilu, and in front of the opportunity of the integration of cultural tourism at the moment, Shandong did not "eat old books" and is using practical actions to promote the development and transformation of tourism resources The benign development of the market and the upgrade butterfly change of tourism brands.

Hold a meeting once to drive a city

The repeated repeated impact on the global tourism industry has brought a certain impact. The trend of domestic epidemic is stable, stimulating the rebound of cultural tourism needs, and bringing some new changes to tourism consumption. "One industry" has driven "hundred industry", the market changes in the tourism industry have emerged, and new development forms and business opportunities have emerged. In this context, on June 26, the 2022 Shandong Tourism Development Conference opened in Nishan Holy Realm in Jining City.

In 2022, the Shandong Tourism Development Conference was one of the key tasks determined by the Provincial Party Committee and Provincial Government this year. The 12th Party Congress of the Provincial Party Congress also proposed that it is necessary to further shape the new advantages of the cultural tourism industry, strengthen the "hospitality Shandong" brand, and build a famous international cultural tourism destination.

Jining (Qufu) is a vivid portrayal of the innovation and development of cultural tourism. The 2022 Shandong Tourism Development Conference used cultural tourism projects such as Confucius Temple, Nishan Holy Realm, and Luyuan Town as an observation project, and planned experience activities such as night tour and drone performances. These activities and observation projects show the new paradigm of traditional culture revival. On the one hand, let Jining's unique "Confucian" cultural atmosphere be displayed in a more concrete and intuitive way. "IP, starting a new journey of the integration of cultural tourism.

Where is the integration of cultural tourism integration?

When it comes to the integration of cultural tourism, the integration of tourism and cultural elements in recent years is mostly reflected in the aspects of deep digging of historical culture, red culture, art culture, and public cultural facilities. Many corresponding tourism venues and cultural venues have been launched in various places.

But in addition, Shandong actively seeking change and active innovation. Based on the overall concept of "cultural tourism", the cultural tourism and other industries are deeply integrated into a new path of culture. New changes in the series.

For example, "Cultural Tourism+Education", Jining has connected the scenic spots such as Confucius and Mencius Culture, Canal, Water Margin, and Weishan Lake, creating activities such as classics of Chinese studies, and providing new kinetic energy for teaching.

For another example, "Cultural Tourism+Health", at the opening ceremony of this tourism development conference, in 2021, Shandong Province Cultural Tourism Kangjieqiang County is freshly released, and Kang Yang is gradually becoming a new experience in the tourism industry;

There are also winter tourism projects created by the concept of "Cultural Tourism+Nature" mode and the concept of "Cultural Tourism+Ice and Snow".

Of course, the integration of cultural tourism must be "advancing with the times". The popular suburbs and camping this year have also become the starting point of the integration of cultural tourism. Before and after "May Day", the Provincial Department of Cultural Traveler launched a list of local and self -driving tours such as "enjoying micro -vacation" and "enjoying self -driving", and united with the Ctrip platform to launch multiple line products, many resorts and many resorts and and many resorts and many resorts and and many resorts. The scenic spots have provided products such as "Camping+RV" and "Camping+Traveling", which makes the donkey friend's experience in Shandong more abundant and free.

Before walking, start a new start

At present, people's travel consumption demand is undergoing great changes, and it has begun to change from material consumption to material and spirit. In the past few years, Shandong has made a series of efforts to promote the integration of cultural tourism and promote the integration of cultural tourism. It has excavated the sublimation of hospitable culture in Confucian culture, Taishan, Yellow River and other resources. Essence

In the interview, the overseas guest of this conference mentioned in an interview, "The moment I saw the statue of Confucius, I thought of the wisdom and philosophy of ancient China. This is an important part of Chinese culture and it is really attractive." This is really attractive. " Behind the "attraction" is Guan Zhong's "people -oriented" idea, the concept of Confucius "with friends from afar", and a high degree of integration of Confucian culture and tourism.

With the growing needs of the people's increasingly growing life, the new form and new ideas of integration of cultural tourism will become the development direction of the tourism industry. The new model of Shandong's "new advantage of shaping the cultural tourism industry" and "creating a global tourism scenario" greatly enriches the connotation of the integration of cultural tourism. The resource is strongly displayed, and it has also greatly promoted the good guest culture.

The high -quality development results of Shandong 16 cities displayed during the 2022 Shandong Travel Development Conference undoubtedly played a demonstration role for the further integration and development of cultural tourism in the future, and gave Shandong tourism products more new connotations, so that "hospitable Shandong" was allowed to "hospitable Shandong". The brand image "Confucian" tiger adds "intention".

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