Don't touch the ice cream you don't know!Did you encounter "ice cream assassins" this summer?
Author:Cover news Time:2022.06.30
Pictures from the network
"No ice cream, no summer!" But this summer, the word "ice cream assassin" became hot. A small ice cream that is picked up at hand, but will stab a sword for your wallet at the checkout! After the birth of this stalk, it caused heated discussion and ridicule of netizens. Related reading on a social media platform reached one million.
"Pacific appearance, the price of myocardial infarction" "This kind of ice cream is the most relieved, and the heart is cold before disassembling." This summer, have you encountered the "ice cream assassin"?
Don't touch the ice cream you don't know!
Buying ice cream has become a "blind box"
Recently, high temperatures in many places across the country, the Central Meteorological Observatory continued to issue high -temperature yellow warning at 06:00 on June 30. High -temperature weather in 9 provinces and regions and municipalities will occur, and Xinjiang Inner Mongolia Sichuan area is 40 ° C. And following the temperature of the temperature, there are also topics related to ice cream.
"Don't take the ice cream you don't know, otherwise it will become unfortunate!" Recently, the discussion of ice cream is getting wider and wider. As a cheap summer food that must be bought in summer, its price has confused consumers: "A self -reliance is self -reliance. Adults, in front of ordinary popsicles, are always so confidential, but never expected that today's ice cream is no longer the past ice cream. " Some netizens even called the process of buying ice cream as "bare -hands Jianbao", and "ice cream man" directly summarized the "Jianbao" treasure book: exquisite styling, Japanese cow milk does not buy, imported coincidences, xx, xx, xx, XX If you do n’t buy the joint name, you do n’t buy it if you do n’t know! Intersection Intersection
Next to enter the "Guessing Moment", this session can take you to feel intuitively what is called "ice cream assassin".
It looks not expensive
A corn stick that looks "flat and unpretentious". Need 20+.
Photo source: Douyin user@Doraemon Nuan Nuan
A piece of cream ice cream, Douban netizen Shi Mu Li, spent 26 yuan to buy.
Picture source: Douban netizen Shi Muri
A ice cream named "One Mao Five" came to participate, but it cost five yuan!
Picture source: Weibo user@图 鸭 鸭 鸭
A mango beef with fruits and frozen piles requires 12 pieces.
Picture source: Xiaohongshu user xxia_wind
The face value and price are similar
The ice cream "Miss Mermaid" sounds like a fairy's exclusive popsicle! The price is 11.8.
Picture source:@图 图 图 图
It's so cute "Dream of Dream", worth 12 yuan.
Picture source: Xiaohongshu user Zyo Youyou
You must be cheese, and the price is 18.
Picture source: Xiaohongshu user Su Suna
You can't read this name at first glance, but you may have to leave your salary for half a day. The ice cream otter festival (tǎ jì), the price is 70 yuan, and some netizens are purchased at 69 yuan.
Picture source: Moon fairy crushing thoughts
Of course there are some net red ice cream
Zhong Xuegao's apricot year+and you cheese, paired with 156. Still out of stock!
Yamada Jin, 508 yuan, 2 liters of net content.
Picture source: Xiaohong Book User Lulu on Ban Duck
According to reports, the search data of the e -commerce platform shows that compared with previous years, there are many new ice cream and ice cream brands on the market this year, but there are less than 5 yuan ice cream, and the price of ice cream with a price of more than 10 yuan/branch occupies half of the mountains. Even more than 50 yuan/branch.
"Ice cream assassin" is worth it?
Don't let the ice cream of the flower marketing hollowed out the pocket
Why does "ice cream assassin" exist? On the one hand, in recent years, various raw materials, artificial, and transportation costs have risen; after the upgrade of cold drinking ingredients, quality has risen, and more cultural and creative has also become the reason why ice cream is becoming more and more expensive. On the other hand, according to Xinhua News Agency, some people in the industry have analyzed that some newly -entered market ice creams are working on marketing. The ultimately formed brand premium is actually paid by consumers. In addition, the ice cream that is overpowered into a pusher and "cross -border" marketing has also been sold at a high price of ice cream.
Is the price of the ice cream that exceeds psychological expectations?
"Overwhelming net red" net red double egg yolk and coconut ash have been sampled; Zhong Xuegao also issued an apology letter, once said that using a special red arraisa, it is a bulk red, "without adding a drop of water" is also fake. In April of this year, the General Administration of Market Supervision announced a number of typical cases of commodity over packaging law enforcement. The "Lou Puruo Moon" ice cake of Hogen Dazs, a subsidiary of GM, "On the list".
Net red double egg yolk and coconut ash have been sampled unqualified
Some people say that buying the above net red ice cream is to show "fashion life", but for most consumers, most products still need to satisfy people's "ice cream freedom" and alleviate people's "cold drink anxiety" as the should.
Is the cheap ice cream disappeared?
One picture recalls childhood ice cream
At the time of the net red ice cream, there was a group of people who missed five cents, one dollar, one -dollar ice cream. Finally, let's miss the pops up in the summer of those years from a picture!
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