Suddenly, net red milk Maiqu flipped, hot search first!

Hot search first!

Just now, the topic of#Xinjiang Maiqu Pure Milk is unqualified.

"The people take food as the sky, and the food is the first". Every time the food safety problem affects the public nerves, this time, the well -considered good online red milk brand Maiquer "big turning"!

one

Just now, there is another food and beverage listed company product "turning"!

On June 30, the topic of#6 6 6 格#rushed to the hot search, and Macquett's pure milk was detected by two batches of milk.

The 4th batch of pure milk produced by McMail Group Co., Ltd. in the fourth batch of pure milk from the fourth budget of Mcquel Group in Zhejiang Province's recent publicity. Essence

The Science and Technology Daily reported in 2019 that propylene glycol is an organic compound, usually a slightly sweet, odorless, colorless and transparent oily liquid, which is easy to absorb, and it is easy to mix with water, acetone, and chlorine. Its stickiness and hygroscopicity are widely used in the food, medicine and cosmetics industry. But long -term excessive consumption of propylene glycol may cause kidney disorders.

"McMail Dairy focuses on every food safety details, only to provide you with more secure and assured high -quality products." The company that pays great attention to the food safety details McMail, these two batches of propylene glycol in unqualified pure milk how did it get here? As of now, McWell has not yet spoiled the food safety incident.

In this regard, many netizens said, "This is the best pure milk I think, drinking water every day."

Some people said, "There is no propylene glycol in the ingredient table, is the ingredient table fake? Which two batches? Is there any problem before? What should we do if we haven't finished drinking?"

According to the surging news, the staff of the Macquett Securities Department said that the company is currently conducting a large number of products on many batches of products, involving multiple channels and categories, and the specific results have not yet come out.

two

On June 29, McWell responded to the situation of unqualified pure milk sampling inspection above. Maiquer said, "In response to the results of the above spot checks, the company attaches great importance to it. First of all, the above two batches of products are removed, sealed, and recalled, and at the same time, the investigation and analysis is launched at the same time."

According to the Sino -Singapore Jingwei, the customer service of the Maiqu flagship store said that it can be returned and refunded. Some consumers stated on social platforms that they would take their rights.

Affected by related news, Makale (002719.SZ) quickly "one" fell in the limit today. The current stock price is reported at 7.98 yuan, with a total market value of 1.39 billion yuan, which is 155 million compared with the previous trading day.

It is worth mentioning that the Shenzhen Stock Exchange opened a "delisting risk warning" on the Macquett stock transaction on May 6, 2020. By 2020, McWell turned to profit. On December 20, 2021, the market was restored to resume transactions and revoked the risk of delisting, and McWell successfully "removed the hat".

Public information shows that Meloel Group Co., Ltd. is a modern food processing enterprise, based on the high -end and high -end fields of the food industry, with dairy products, baking goods manufacturing, distribution and baking chain stores as its core format, supplemented by festivals, freezing drinks, freezing drinks The research and development, processing and sales of products;

The main products of the company's subsidiaries include more than 400 varieties such as the "McSlord" dairy product series, baking food series, and quick -frozen rice noodle food series. The company's baking chain directly covers Xinjiang, Beijing, and Zhejiang.

Maiquer Group was formerly known as Xinjiang Meloir Dairy Co., Ltd. was founded in 2002 by Shandong Li Yuhu. The legal representative is Li Yong, with a registered capital of 174 million yuan. Ring 34.03%.

Three

Public reports show that McWell's revenue in 2003 exceeded 300 million yuan. At the end of 2008, Mc omine Dairy Integrated Macquett Ice Cream and Macquett Foods controlled by Macquett Group, which formed a development trend of dairy product production business and baked goods. The overall change of the limited liability company to the joint -stock company.

In 2014, McWell was listed on the Shenzhen Stock Exchange and expanded product operation category to baked foods. At the same time, it was involved in offline chain store operations.

"Seeing the high -rise buildings, seeing the collapse of the tall building again." It can be described as the true portrayal of McWell since its listing. It is only less than 8 yuan today.

It was basically in 2015. Mc 尔 acquired Zhejiang Xinmeixin Food Industry Co., Ltd. with a premium of 298 million yuan, hoping to further strengthen McElr's baking business.

However, Xinmeixin did not bring performance growth to McWell, but instead became a "burden" that dragged Mc omise, and his performance continued to decline. The financial report shows that from 2015-2017, McWell realized net profit of 71.25 million yuan, 28.11 million yuan, and 18.84 million yuan, respectively.

After the net profit experience declined for two consecutive years, McOir's net profit changed from profit to losing from 2018. Mcquel said in its 2018 financial report that Xinmei Xinxin produced the preparation of the reputation for impairment of 116 million yuan, becoming the become, becoming a preparation of the impairment of the reputation, becoming a preparation of 116 million yuan, becoming a good reputation, becoming 116 million yuan, becoming a good reputation, becoming 116 million yuan, becoming a good reputation, becoming 116 million yuan, becoming a good reputation. One of the main reasons for the company's loss. Due to the two consecutive years of net profit for two consecutive years in 2018 and 2019, the Shenzhen Stock Exchange implemented a "delisting risk warning" on McWell. Since May 6, 2020, the stock abbreviation has been changed from "McWell" to "*ST Maiqu". "". In recent years, Mc & Tell has tried to return to the main business of dairy products, and has continuously expanded the influence of products outside Xinjiang with the help of social platforms and live broadcasts. Hundreds of thousands of fans, a variety of products sold more than 10,000 a month.

Unrestrained

Maiqu has a distinctive regional logo. From Xinjiang, the public propaganda of Maiqu milk mentioned that it originated from the pure milk source of the Tianshan Ranch in Xinjiang, and a good milk dripped.

This time, the reason why Metar attracted greater attention was that Maturo Milk has always been favored by consumers because of "delicious". On major social platforms, bloggers or netizens recommend Mc omine. milk;

Previously, there were questions and news reports on the Internet about "why McMull Milk is delicious", and even some netizens called it "shocking day milk."

Because of the attributes of Machal's Internet celebrity milk, McMail was previously questioned by e -commerce orders. Some investors pointed out that the sales volume of major e -commerce platforms in the company ranks first spears. Intersection

In this regard, Xu Wen, the chief financial officer of McMIC, said that the company is a listed company and strictly operates in accordance with laws and regulations without the above situation.

Regardless of the authenticity of the online review, the real data sales cannot be fake.

Financial data shows that in 2021, McWell realized operating income of 1.146 billion yuan, an increase of 30.93%year -on -year; net profit of returning to the mother was 18.457 million yuan, a year -on -year decrease of 65.01%; gross profit margin was 19.26%, a year -on -year decrease of 3.61 percentage points.

Among them, according to the product classification, the revenue of dairy products achieved a revenue of 733 million yuan, an increase of 57.75%year -on -year; the revenue of baking goods was 265 million yuan, an increase of 1.34%year -on -year; the revenue of festival food was 58.1537 million yuan, a year -on -year decrease of 17.49%.

The first quarterly report in 2022 showed that McWell achieved operating income of 345 million yuan in the first quarter, an increase of 59.54%year -on -year; net profit attributable to shareholders of listed companies was 3.8537 million yuan, a year -on -year decrease of 27.62%.

Arrest

Niger arch has nothing to do, and the donation of the Tang Dynasty will eventually enter the sea!

In the past 30 years, the Chinese milk powder industry has bathed in the "golden period" of rising volume and price, and has also fell down the cliff. The reputation established for 20 years has only been 5 minutes. After the huge crisis of the industry, China's milk powder industry has fallen into a trough.

I still remember that a few years ago, the phenomenon of Chinese consumers' snapping foreign brand milk powder on the Internet, Hong Kong, Japan and South Korea was a hot topic.

After being brave, after the "five minutes" in 2008, Chinese dairy companies re -scratched a steep growth curve for more than ten years.

Immediately after, Mead Johnson sells its body, Abbott milk powder frequently "thunderstorms", foreign milk powder giants are behind the trough, China's milk powder industry is undergoing an unprecedented change, and the domestic milk powder brand has become the winner in the change.

With China's consumption upgrades and supervision, domestic milk powder reshape brands and regains consumer confidence, and gradually recovered the loss and climbed to the top of the mountain.

It is easy to accumulate well! The domestic milk market, which has been rising, requires the confidence of consumers, and the unremitting maintenance of conscience merchants. Do not let the efforts of a generation of milk people work in vain.

In the end, food safety is more important than Taishan, and the passing of milk is the peace of mind!

Reference materials:

"Mcquets products have been removed from customer service: unconditional refund and return", upstream news

"Meloir Milk was detected in low toxic additives, Portyol, Stock Prices Falling Line", Xiaoxiang Morning News

"Well -known brand pure milk detects low toxic additives! Look at your home? ", Zhongxin Jingwei

"Melqu milk detects low -toxic additives, the company is responding to a large number of investigations", interface news

"Hot Search First! Well -known milk is unqualified, detecting low toxic substances! Just now, the stock price immediately fell! ", China Fund News

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