After the itinerary "picking the stars", the search volume of "machine wine" has risen sharply

The National Health and Health Commission reported on June 29 that 31 provinces (autonomous regions, municipalities) and Xinjiang Production and Construction Corps reported on June 28 to report 3 cases of new local confirmed cases, including 2 cases of Jiangsu and 1 case of Guangdong; There were 36 symptoms, including 15 cases in Anhui, 9 cases of Tianjin, 4 cases in Jiangsu, 3 cases in Liaoning, 2 cases in Guangdong, 1 case in Beijing, 1 case of Sichuan, and 1 case of Yunnan.

On June 29, the Ministry of Industry and Information Technology announced the cancellation of the "Star Number" mark from the communication card. The national itinerary card will be canceled at the same time, which will accelerate the release of domestic travel needs. Data data from many domestic travel platforms show that related air tickets, hotels, and train ticket search volumes have increased significantly.

The search volume of the travel card "picking the star" travel volume rises

According to the big data of Tongcheng Travel, within half an hour after the news was released, the search volume of the platform ticket increased by 180%compared with the same period the previous day, and the hotel search volume increased by 220%compared with the same period the day before. On the same day, in response to the new changes in the epidemic situation, the Yilong Travel APP launched a special event for hotel full 10 gifts to provide users with better product services.

According to the data of where to go, at 3:30, after half an hour after the news was released, the international air tickets on the platform doubled the number of instantaneous search volume to reach the highest international air ticket search in the past two years. At the same time, the platform ticket search volume rose 60%within 30 minutes, the hotel search volume doubled, and the number of train ticket search rose up to 1.5 times.

After the news was released, the search volume of multiple popular travel destinations on the Ctrip platform increased by more than 300%, and the willingness to travel by user tourism further. Starting yesterday, cross -provincial tourism has ushered in accelerated recovery. According to the Ctrip platform data, as of June 28, the inter -provincial tour order from July 1st to August 31st increased by nearly 200%from the previous month. It is worth noting that Gaoxing Hotel's booking increased by more than 50%month -on -month. The relevant person in charge of Ctrip Group Hotel Business said that the halls of Shanghai High Star Hotel have been recovered in an orderly manner, including Heping Hotel, Pudong Xinghewan Hotel and other high -star hotels have been opened. Nearly 50 %; the dining reservation volume on the day of Pudong Xinghewan Hotel has nearly 60 %.

Summer may usher in a climax of recovery in the tourism market

The relevant person in charge of Ctrip Group said that the "stars" across the country marked the acceleration of the precision prevention and control of the epidemic and scientific prevention and control in accordance with the direction of "a nationwide chess". With the favorable release of multiple policies, summer may usher in the climax of the tourism market this year.

Tongcheng travel data also shows that in the past week, in terms of popular routes, the top five routes in the domestic air ticket lines are: Guangzhou-Chongqing, Shenzhen-Chongqing, Guiyang-Hangzhou, Guangzhou-Chengdu, Hangzhou-Guiyang. The top ten cities in domestic hotels are: Guangzhou, Shenzhen, Chengdu, Hangzhou, Beijing, Changsha, Shanghai, Chongqing, Xi'an, Haikou. In the past week, in terms of train ticket reservations, the top ten popular cities are: Guangzhou, Chongqing, Chengdu, Changsha, Wuhan, Xi'an, Guiyang, Shenzhen, Kunming, Zhengzhou; , Changsha, Guiyang, Xi'an, Wuhan, Shenzhen, Hangzhou, Zhengzhou.

Cheng Chaolong, chief researcher at the Tongcheng Research Institute, believes that the cancellation of the "Star" mark on the communication card is generally the basic idea of ​​implementing the ninth edition prevention and control plan. The corresponding prevention and control strategy is highly adjusted. At present, the regional scope has been accurately reached to the level of the district and county. The original communication itinerary "Star Number" mark can only be at the level of the city. There are differences between the two. In line with the latest prevention and control policies. "After the stroke card cancels the star number mark, the epidemic prevention policy that people travel and travel will achieve a real national rule and one ruler, which can effectively avoid the layer of plus and one -size -fits -all -knife -cut phenomenon based on the itinerary card star. Traveling and travel under normalization of prevention and control are more convenient. "

Cultural Tourism Company "Cultivation Internal Gong"

For a long time, the summer seasons of graduation season, parent -child tourism, and summer are superimposed. With the improvement of the epidemic prevention and control situation, the favorable policies and the enthusiasm of the public travel, it may effectively promote the recovery of the cultural tourism market. For the next trend of the cultural tourism market, listed companies generally give relatively optimistic predictions.

On June 28, the Western Regions Tourism stated in the announcement that with the gradual improvement of the epidemic prevention and control situation, the domestic cross -provincial team tour in late June has been liberalized, and the travel policies of various places have continued to relax, and the domestic tourism industry has gradually recovered. As the tourist season arrives, the number of tourists has gradually increased.

The Golden Horse Amusement in the manufacture of entertainment equipment recently stated that although the domestic cultural tourism market has been impacted by the epidemic, major cultural and tourism project operators, including international IP Park, are still firmly optimistic about the development prospects of the domestic cultural tourism market and promote it in accordance with the established plan. The construction of new projects and the renovation of the stock park. With the gradual dissipation of the epidemic, the domestic travel industry will gradually recover, which will further stimulate the market demand of high -quality amusement facilities and virtual immersive experience projects.

Ctrip Group announced the first quarter of 2022 in the 2022. After the financial report was announced, Liang Jianzhang, co -founder and chairman of the board of directors of Ctrip Group, said that with the further lifting of travel restrictions, user confidence and travel willingness will continue to increase, the trend of recovery in the Chinese market is expected, and the tourism industry will still be promising in the future.

During the epidemic, although the production and operation of listed companies in the cultural tourism sector was affected, many companies also used this time to adjust business planning and deployment, accelerate the maintenance and update of scenic spots, innovate business models, etc., and "cultivate internal skills" to accumulate energy for recovery. For example, the Western Region Tourism stated that the development of the tourism industry is closely related to the epidemic situation, and the epidemic will still be the biggest uncertain factors affecting the tourism recovery. To this end, the company has launched the promotion and sales of tourist brands in the scenic spot, actively prepares for various operational safety and epidemic prevention work, cultivates new growth points in future development, and lays the foundation for the high -quality development of the industry after the epidemic.

Lijiang previously stated that in 2022, the company actively formulated marketing strategies and carried out business management based on market recovery based on market recovery. Lijiang Co., Ltd. focuses on the construction of multiple scenic spots, and marketing work has continuously tapped its characteristics and enhanced its experience.

In addition, Lijiang shares said that the company also actively finds tourism resources development and integrated investment opportunities, actively reserve projects, and will actively invest in various ways such as investment, acquisition, asset integration, or cooperative operation development according to market demand when the conditions are mature. Participate in project development and operation.

During the epidemic period, Songcheng Performing Arts promoted the comprehensive improvement of the performing arts park, adopting measures such as increasing outdoor content, enriching the special market, and strengthening theme activities to meet people at all ages and "seize everything that can be seized." Songcheng performing arts say that the company's operation has the toughness of "a little sunlight is brilliant."

Tibet tour said in April that in the face of the epidemic environment, the company's innovation and precision marketing, dig deep into market demand, and deeply cultivate the customer's market through offline product promotion and online theme activities. Activities have stabilized passenger flow in the scenic area.

The Ministry of Culture and Tourism continues to help companies relieve difficulties

At the macro level, on the afternoon of June 29, the relevant person in charge of the Ministry of Culture and Tourism said that the Ministry of Culture and Tourism will continue to help enterprises to relieve difficulties and promote the industry to accelerate the recovery and development, including promoting the implementation of various bailout support policies, further increased financial orientation Support, promote the recovery of cultural and tourism markets, and support the innovation and development of the cultural and tourism industry.

The day before, the State Council ’s“ New Coronary Virus Pneumonic Pneumonia Prevention Plan (Ninth Edition) ”formed by the comprehensive group of the new type of coronary virus pneumonia's epidemic and control mechanism was officially released. Among them, close contact with the isolation and control time of the entry personnel is adjusted from "14 days of centralized isolation medical observation+7 Heavenly House Health Monitoring" to "7 -day centralized isolation medical observation+3 Heavenly Home Health Monitoring"; 7 -day concentration of observation of medical observation "was adjusted to" 7 Heavenly House Observation Medicine Observation ". At the same time, in response to some restrictions on personnel in some places such as Shanghai and other epidemic areas, Cheng Youquan, deputy director of the Supervision Bureau of the National Health and Health Commission, emphasized that the local area should strictly compare the ninth edition prevention and control plan and immediately correct and rectify.

On June 28, the State Council joint prevention and control mechanism released the ninth edition of the new crown pneumonia prevention and control plan (hereinafter referred to as the "Plan"). The release of the "Plan" is also another major benefit of the domestic tourism industry after the cross -provincial touring mechanism is accurate to the "county".

Cheng Chaolong said that recently, under the dual support of multiple favorable policies and demand recovery, the tourism market is returning to the recovery track. If Beijing, Shanghai and other medium and high -risk areas can achieve clear zero around mid -July, it is expected to usher in a strong recovery in the second half of the summer.

(Beijing Youth Daily, Securities Times)

Edit: Zhao Shanshan

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