Zoucheng created "Shandong Hand -made · Zou Lu Shangpin" characteristic brand

Since the beginning of this year, Zoucheng has thoroughly tapped the use of Mencius thought, mother education culture, Zou Lu culture, Fuxi culture and other resources, and made every effort to cultivate the hand -made industry, and promoted the new business card of "Shandong Hand -made Zou Lu Shangpin" to become a new city card that leveraged the people and benefited the people. Essence

Zou Cheng has established a hand -made information library to fully investigate the situation of key enterprises in the field of cultural tourism, non -genetic inheritors, master of technical arts, brand trademarks, etc., and establish the information catalog library and hand -made talent professional team of "Shandong Hand -made · Zou Lushangpin". Overall the provincial and municipal cultural industry policies, strengthen classification management services and guide cultivation, and strengthen projects and talent support. At present, there have been 60 resources of the basic information library of hand -made resources, with 150 non -heritage representative inheritors.

In terms of tapping non -heritage skills, Zoucheng uses the characteristic non -heritage arts such as copper rod Suona, Tuotao, Paoshan pine ink, Laoshan Skin Paper, Mud surface plastic, and nuclear carving to develop hand -made special products, sort out hand -made project products There are 128 directory libraries and 173 non -heritage representative projects.

To strengthen the demonstration effect, Zoucheng launched a hand -made enterprise to actively participate in the "Shandong Hand -made · Preferred 100" selection activities, the "creative Jining" cultural product design and the "Confucius Cultural Tourism Cup" hand -made competition, and participated in nearly 260 works. Planning the "Watch Inheritance Growth Innovation Outlook" series of hand -created reports on Zoucheng ’s entire media platform, telling the story of“ Zou Lushangpin ”. Efforts to build an exhibition and research platform, build and operate the "Jining Good Gift Zou Lushangpin" directly -operated stores in the 4A -level scenic spot, and select more than 300 "hand -made excellent products" in various places to attract 25 key hand -made enterprises in Jining area. participate. Relying on the National Intangible Cultural Heritage Display Research Center Qilu (Zoucheng) display base, set up a hand -created research and innovation base that integrates non -heritage display, inheritance innovation, cultural and creative research and development, and research experience to drive more hand -made product producers to exchange ideas of creativity , Demonstrate skills. (Reporter Wan Delong)

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