Grasp the "main position" and keep the masses "money bags"

Grasp the "main position" and keep the masses "money bags"

——In Agricultural Issuing Xiuwen County Sub -branch Double Scene and Dual Scenes and Dual Scenes to carry out popularization of financial knowledge propaganda

In order to further enhance the awareness of self -protection and risk prevention of financial consumers, and build a harmonious financial consumption environment, Agricultural Issuance Xiuwen County Sub -branch focuses on the people's urgent needs and weak areas of financial knowledge, take the initiative to take the initiative to "popularize financial knowledge to hold on to hold on the financial knowledge. In the promotional theme, the "Qianbag" adopts the two -scenario promotion of "business hall+entering the community" and the "online+offline" dual channel publicity method to actively carry out financial knowledge promotion activities.

Focus on key groups and differentiated publicization. This propaganda requirement to highlight the needs of the masses. Due to the policy of people, we focus on the "three groups", that is, Guanai student group, guarding the elderly group, and paying attention to migrant workers. The bank attaches great importance to formulating publicity plans based on the event and carefully deployed the event. For different key groups, based on their financial knowledge level and knowledge needs, differentiated publicity activities are carried out to ensure the quality and efficiency of this missionary activity.

Expand the promotional positions, multi -pronged approach. Publicity is taken by dual scenes and dual channels. First, based on the outlets of business institutions, make full use of the geographical advantages and customer characteristics of the business outlets in the center of the county, place publicity boards in a prominent location in the business hall, and play the promotional slogan with LED screen rolling to create a good publicity atmosphere. At the same time, financial knowledge publicity is integrated into the business process, and financial knowledge is popularized with publicity methods that are easy to understand and accept. The second is to go into the community to build a propaganda venue. The bank's "Dandelion" Financial Volunteer Team pulled banners, set up stalls at the intensive part of the community, and set up publicity materials to the people in the past, focus on student groups, elderly people, migrant workers and other groups. Methods, guide them to learn financial knowledge, enhance their risk prevention and protection of rights in accordance with the law, so that they can truly have the ability to protect their "money bags", and help create a good and harmonious financial consumption environment. The third is to seize online channel expansion and publicity. The employee actively reposted the content of "popularizing financial knowledge to keep the 'Qianbag'" published by the public account of Guiyang Zhongzhongzhong WeChat, effectively expand the audience, and further build "concentration+position", "online+offline" finance Publicity full network.

Summarize the results of publicity and form a long -term promotional mechanism. Through various forms of publicity, the financial literacy and financial security awareness of the audience can be effectively improved, and the responsibility and responsibility of agricultural issuers will be further demonstrated. It is reported that the bank will arrange financial knowledge propaganda with daily work, and summarizes it in a timely manner after the publicity to protect the quality and efficiency of publicity and promote financial stability and development with practical actions. (Wang Xingying)

Responsible editor: Zhang Wei Guo Jinhui

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