Cultural tourism three parties observation 丨 "post -00" college students' graduation trip

For the first batch of "post -00s" college students, their first "graduation season" ushered in this year. Entering June and July, the summer tour ushered in the peak. Today, before entering the society, using a graduation trip to do a college career, it seems that it has gradually become a popular style. With the advent of the peak season of the graduation season, the scenic spots have also continuously increased policy preferential efforts to attract young groups. So, under the prevention and control of the normalized epidemic, what preferences will be in the selection and itinerary of this generation of "post -00s" and what are the new expectations for travel consumption? Relatively, what are the characteristics of this year's graduation trip?

Local travel is as wonderful

Looking at the report on graduation travel from 2017 to 2019, the proportion of domestic tourism and outbound tourism is almost divided into autumn, and even the popularity of outbound tourism once exceeded domestic travel. In 2018, Donkey Mom Travel Network released the "2018 Graduation Travel Consumption Trends Report" showing that outbound travel accounts for 49%, domestic long -distance travel accounts for 34%, and surrounding tourism only accounts for 17%. However, this trend reversed after the epidemic of new crown pneumonia in 2020, and the proportion of domestic and surrounding tourism gradually increased and dominated.

According to the "Graduation Travel Season" Consumption Trends Report (hereinafter referred to as the "Report") released by Tongcheng Travel Not long ago, Kunming, Chengdu, Chongqing, Haikou, Xi'an, Changsha, Urumqi, Wuhan, Guangzhou, Guiyang and other places are quite different. The love of age graduates. The reason for being favored is because these places themselves have rich cultural tourism resources, and on the other hand, because these local cities have more prominent sense, and there are many online red punching places. For Yunnan, Sichuan, Tibet and other places, due to its unique natural scenery and historical humanities, in recent years, it has been popular with graduates. This year, Gansu, Guangxi, and Hainan are newly promoted to the three provinces with the highest number of consultations outside Tibet and Yunnan.

Today, three years later, the epidemic is still the largest "block tiger" in the provincial tour. For most graduates with inconvenient travel, local travel is still the choice of most people. Cheng Chaolong, chief researcher at the Tongcheng Research Institute, said in an interview with the media that the demand for short medium tourism constitutes the main passenger flow of the entire summer market. According to the "Report", multiple theme products such as camping, gaming hotels, and cultural museums are loved by graduates. This also reflects from the side that the cultural experience has gradually become a new hotspot during graduation travel.

Pay more attention to sexuality

Behind "Exquisite Poor" is the choice of life -based lifestyle. With the continuous improvement of family income levels and the upgrading of residents' consumption, young people are now paying more and more attention to the quality of travel, especially in terms of destinations, accommodation and transportation methods. Increase.

The "Graduation anxiety syndrome" released by Malaysia in 2017: 2017 Graduation Travel Report shows that 47.8%of graduate travel budgets have reached more than 4,000 yuan, and the proportion of more than 8,000 or more reached 15.6%. According to the "2018 Graduation Travel Consumption Trends Report" released by the 2018 Donkey Mom Travel Network, more than 50%of the graduate travel budget exceeds 4,000 yuan, of which 44%of the graduates budget is between 4,000-8000 yuan, accounting for more than 8,000 yuan or more Ratio 8%. But from the current three years, under the influence of uncertainty caused by the epidemic, residents' consumption has gradually become cautious and pragmatic, and it is becoming more and more sensitive to prices.

For most young people who are about to enter the society, even if they have family support, it has become a consumer consumer consumer. The online survey of Tongcheng Travel shows that more than half of graduates choose to plan in advance. They will plan the best travel routes in accordance with their needs, combine platform consumer coupons and product prices, so that the travel is exquisite and enriched.

Small on the clouds to play mountains and water

Some time ago, Douyin blogger@前 前 前 前 前 前 前 前 前 前 前 前 前 前 前, Tiananmen, Great Wall, Budara Palace, Shanghai Bund, New York Liberty Island, outside many attractions, even the space station is listed The scope of "check in" in the collective group, its P -picture creativity made many netizens sigh. In fact, due to the consideration of fund budgets and epidemic prevention and control, cloud tourism has gradually become a new choice for a few people. On social platforms, the VLOG network represented by the excellent travel blogger represented by "Fang Qi Kiki" is high, which can be seen.

According to the "2022 New Tourism Consumption Trends Report", "live cloud tourism" has been accepted by more than half of young people, and 11%said "often watch". In May of this year, the Ministry of Culture and Tourism also launched a live promotion activity of "Ten Thousand Tour Guides Take You Cloud Tourism". Live live activities lead the national tourists "cloud tourism". It is reported that currently the traditional tour guide has become an net red anchor. Its idea is mainly to do well in depth. Through "cloud tourism+food" and "cloud tourism+culture", fancy announcement of local cultural tourism resources. This kind of grounded online tour guide is more like a simple combination of private customization and deep tourism, and has strong drainage capabilities.

In addition, many people look for different "poems and distant places" through platforms such as the Forbidden City 600, Cool Play Earth, Super Museum, Skyline Webcams, Drive and Listen and other platforms.

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