Faced with the trend of younger consumer groups, the entire custom -made enterprise launched a new product of "tide" theme

Text/Yangcheng Evening News all -media reporter Xu Weiluntu/Interviewee provided (except for the signature)

In recent years, the younger trend of the main consumer groups of customized industries has become more and more obvious. The mainstream customized brands have taken the goal of "creating young consumer groups that love more love groups". Customized iteration from the whole house to the entire house, and the entire set meal was launched.

More and more young people love custom home products map/Xu Weilun

What is "whole family customization"? According to the on -site display of the 11th Guangzhou Custom Home Exhibition, the whole house customization refers to the customization of the original items, such as the custom upgrade of the wardrobe and cabinet to all cabinets in the whole house, such as balcony cabinets, TV cabinets, wine cabinets and many more. The entire family customization is to integrate home appliances, finished furniture, and soft -furniture products based on the entire house customization, and create an integrated design and one -stop purchase of overall home solutions for consumers. Generally, consumers can flexibly select the entire customized products and services according to their needs.

Faced with the trend of younger consumer groups, Custom Home Brand Lauka, a custom -made home brand with 18 years of development, launched a new series of customized series of customized series of customized series in the above exhibition. Jiang Chen, general manager of Lauka Custom Home Division, said that the entire customization is still in the stage of primary development, and "delivery" is a step that the entire industry needs to break through.

Jiang Chen, general manager of Lauka custom home business department

According to reports, the new product of Laocha's "Z tide" customized series of "color, shape, use, and meaning" creates the "tide and the whole family", with aesthetics (color of the flower), attitude (diamond shape, glass wine, glass wine The design of functions (personalized storage space), integration (uniform product color style) is designed to fit the lifestyle of young consumers.

Lauka's new product "Z tide" customized series of products display

Custom cabinet product design

At the same time, Lauka also launched a customized version of Lauka tonnage bucket, introducing young elements such as "three meals and a half" coffee, and conveying the trendy fashion life concept to "Gen Z".

Source | Yangcheng Evening News • Yangcheng School

Editor -in -law | Wang Min

School Delivery | Zhao Dandan

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