This graduation season, nearly 90 % of the post -after 90 % want to change the city to live a city

Young people are reshaping the ideal city

When the graduation season is approaching, many young people have begun to think about that eternal problem -which city to choose a better life?

In recent months, more and more young people, including fresh graduates, "squat the city" on social platforms. Some of them listed their needs for livable cities and squatted a list; some people asked for a question for a certain city, squatting a result; others squatted to the ideal city and followed up in real time. Essence

What are the standards for young people for livable cities? What are the popular livable cities selected by young people?

Recently, in response to the "squat city phenomenon", Xiaohongshu released a "Squat City: Young Man Choosing a New Demand Insight Report" (hereinafter referred to as the "Report"), which presents a new new user to choose a new city to choose the city. standard.

It can be seen from the report that the livable cities in the minds of young people are not listed in super -first -tier cities such as Beijing, Shanghai, and Shenzhen except Guangzhou.

Reshape the "Anju Leye" and the ideal city

The report shows that 80 % of the respondents have the idea of ​​living in a city. As for the highest attention at the moment, nearly 90%want to change the city to live a city, 35.7%of people "often think, they will take the initiative to find the alternative city."

In the past, young people chose a city to settle in two ways: there are people who want to work hard to hover in the north, Shanghai, Guangzhou and Shenzhen, and those who are cautious and stable to relocate to their hometown.

However, it can be seen from this report that the young people have changed -not only the definition of living and career has become diverse, but the ideal city of ideals has also been outlined.

Data show that whether a city can attract young people is no longer limited to work opportunities and business development. The cost -effectiveness of life is the most concerned factor.

Compared with pure material conditions, young people care more about "cost -effective life", that is, the reconciliation relationship between quality of life and work intensity. Obviously, the schedule of many first -tier metropolis 996 is not highly cost -effective.

Xiaohongshu user@小 小 小 小 小 小 小 小 小 小 小 when I graduate at graduation. Dongguan is the most "cost -effective" city she currently encountered. Here, the quality of life and work intensity can reach a reasonable balance.

"If you want to maintain the current living standard, if I choose Shanghai, it will reach a monthly salary of 32,200, but I don't want to pay for the intensity of the 32,000 work," she said.

However, she also admits that Dongguan does not seem to be the best choice a few years ago, but in recent years, with the increasingly evenly distributed urban resources, she witnessed the rise of a group of cities. They have a great attraction to young people. force.

In addition to "cost -effectiveness", young people also care about the "texture of life" that a city can bring.

The report shows that young people have new demand for livable cities. In addition to the previous economic and infrastructure such as conventional standards, young people now put forward more clear requirements for the details and quality of life.

Xiaohongshu users@小 BIU and Erjia started to travel to 116 places in China last year, and finally came to Qingdao to live from scratch. Qingdao is a city with a sense of life for them. Taking transportation as an example, "Qingdao Metro is very developed. For example, picking cherries can reach the village entrance, which is very convenient."

They are now going to the countryside of Qingdao to find a small courtyard to rent it. There is a vegetable land or orchard, which is a interesting life. In the process of Xiaohongshu's "Squat Courtyard", they also encountered many young people who migrated in Qingdao. Some people opened cafes, some people plant tea by the sea, and some people started bakery.

"The texture is not a sense of ritual, not pseudo -exquisite, but a kind of joy and comfort,"@b BIU and Erjia said.

Choose to ask countless strangers,

Become a new way to become a "squat family"

It is always a major event to choose a city. It often needs to be behind the initial curiosity, the midway to the final screening and field inspection, and it cannot be done overnight.

The report shows that 74%of the post -00s tend to choose the city through surfing the Internet. They are the only generations to choose the city through the Internet to ask netizens to choose the city. As a generation who grows up with the Internet, choosing a suitable social platform exchange is a reliable and comfortable experience.

For young people in the "squat city", Xiaohongshu is like a "life post". Every young man who is at the intersection of life and the soul is throwing a soul is not a solitary fight.

@BIU and Erjia first arrived in Qingdao, and a solicitation was released on Xiaohongshu, trying to find a livable village. They found that many locals in Qingdao would make suggestions. They have collected recommendations from 35 villages, started the inspection journey, and sorted out these villages and shared them with people who also love rural life.

"Squat" went to Kunming's little red book user @Hoijam very much like the atmosphere of Xiaohongshu. He felt the fireworks in the neighborhood. For example, because he loved pineapple, he posted a note and asked Kunming where to buy delicious pineapple. Many locals started a warm discussion in his comment area, so that before others went to Kunming, they had accurately grasped 10 yuan to the location of the fruit store of 12 small pineapple.

In addition to discussing pineapple, the enthusiastic Kunming people will also remind him where it is easy to send water in summer, where is the minefield where he lives, and so on. Because of the netizens who did not know each other,@Hoijam not only got a lot of information, but also felt the simplicity and friendship of the locals. This makes him confident in life to Kunming. Of course, not only everyone made suggestions in the comment area to help young people in the "squat city", and the "squat" questioners who "squat" also shared the collected information with more people.

Xiaohongshu user@就 frog is the inspiration muse of many people. He plays a role of "data tidalist".

After the laptop collected by livable cities, a total of 596 real -name recommendations were obtained. He finally made a list of cities nominated more than 5 times and shared it with netizens with similar needs for everyone to screen and follow the picture.

After seeing many young people, they put them into their own collection clips, and maybe they will always use it one day.

"Squat City" is not lying flat,

It is the new requirements of young people on the city

The "squat city" on Xiaohongshu actually reflects the changes of young people's bottom -level values. Gong Shun, an associate researcher at the Institute of Sociology of the Chinese Academy of Social Sciences, "This is a manifestation of the values ​​of the" post -materialism "era."

"Post -materialism" is the concept proposed by American sociologist Ronald Ingelhart, which is used to summarize the values ​​after developing developed countries after a certain stage -after meeting material needs, people will inevitably pursue higher levels The spiritual needs.

Growing up the post -00 and post -95s in the era of high -speed economic growth and high -speed development of the Internet, began to embrace this values. They have to survive, but they want to live more. Employment opportunities and business development are only one of the dimensions of a city's charm. Young people will have more personalized viewing perspectives to inspect a city. Therefore, the ladder -type city system led by "North, Shanghai, Guangzhou and Shenzhen" was scattered in the past, and cities have been constructed into a parallel system.

Choosing a front -line metropolis does not necessarily want to join the inner roll, and choosing a small city does not necessarily mean lying flat. "Many conditions for squatting cities themselves show that young people have standards for their lives."

In Gong Shun's eyes, the phenomenon of "squatting city" also inspired the future direction of the city, "What are the characteristics of cities attract highly educated talents and how young people realize their self -worth, which requires young people to tell the policy."

Therefore, young people choose to live in a city, and a city also needs to understand young people to become more livable. This is never a single choice, but a two -way walk from people and cities.

Just like Xiaohongshu users@就 BIU and Erjia, they are practicing an experiential life, not a rooting life.

They have lived a lot of cities, from Shenzhen, Shanghai, Hangzhou to the central and western cities Wuhan, Dali, etc. from the east metropolis. They believe that there will be different pursuits at different stages of life, so they want to experience life in different cities.

"The way we look at the city is not forced to choose B because I don't like A, so there is no existence to escape from Beishangguangzhi. Every city we choose is PLAN A. Leaving Shanghai . "A Biu said.

In@在 BIU and Erjia, we have observed that the migration of contemporary young people has jumped out of the embarrassment of "forced to escape" and the recklessness of "speaking and walking". Decision is also the result of deep thought.

Exploration is always based on questioning inward. The new generation of young people will always find a new generation of great vast world.

Author: Boyang

Edit: Chen Yanni

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