Communication Plus · Plus Number Reading 丨 Innovation and weak domestic mobile phone shipments sharply decreased by 30 %

Cover Journalist and Philippine Intern Zhou Qiong

In June 2022, China Xinong Institute released the "Analysis Report of the Domestic Mobile Market Operation in May 2022".

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January to May 2022

5G mobile phone shipments accounted for nearly 80 % of the same period

The report shows that in May 2022, the domestic mobile phone market shipments were 20.805 million units, a year -on -year decrease of 9.4%. Among them, 5G mobile phones were 17.739 million units, an increase of 6.0%year -on -year, accounting for 85.3%of mobile phone shipments in the same period.

From January to May 2022, the overall shipments of mobile phones in the domestic market were 108 million units, a year-on-year decrease of 27.1%. Among them, 5G mobile phone shipments were 86.207 million, a year-on-year decrease of 20.2%, accounting for 79.7%of mobile phone shipments during the same period.

Domestic mobile phone market shipments and 5G mobile phone proportion

In the first five months of 2022, due to factors such as the epidemic, the overall shipment of the domestic mobile phone market was declining, but the shipments of 5G mobile phones rose against the market, accounting for about 80%, which marked that 5G mobile phones have become increasingly popularized for 5G mobile phones. , Becoming the main sales force in the domestic mobile phone market.

5G commercial third anniversary

China 5G mobile phone users have reached 413 million households

Behind this is the third anniversary of China's 5G commercial use. The network construction is becoming more and more perfect, and the user experience has gradually improved. On June 27, China Radio and Television officially announced the 5G commercial use, and its tightly held section 192 was also officially released. At this point, all four major operators in my country entered 5G commercial deployment, adding new opportunities and competition to 5G network construction, competition and competition. Essence It has been three years since the Ministry of Industry and Information Technology issued a 5G commercial license to the four major operators. It has now deployed more than 1.6 million 5G base stations in my country, accounting for more than half of the world's, and the infrastructure power is strong. The number of 5G mobile terminals exceeds 520 million, accounting for more than 80%of the world's, and my country's 5G mobile phone users have 413 million households. Domestic mobile phone brands, which have just been promoted in the past 618, also controlled their 5G mainstream machines in the 2000-3,000 yuan range with OPPO and vivo. Among them, according to the JD.com report, in the past 618, in the past 618, in the middle of 618 In the promotion, less than 1 minute, the sales of 5G mobile phones exceeded 10,000 units.

Under the dual background of 5G construction at high -speed advancement and the continuous visit of 5G new machine prices, more and more consumers have replaced 5G mobile phones and feel the smooth experience brought by 5G technology.

Weak innovation

Domestic mobile phone shipments from January to May decreased by 30.6% year-on-year

In May 2022, the domestic brand mobile phone shipments were 16.60 million units, a year -on -year decrease of 14.0%, accounting for 79.8%of mobile phone shipments in the same period; 23 new models listed, a year -on -year decrease of 8.0%, accounting for the number of new models for mobile phone listed models during the same period. 95.8%.

From January to May 2022, the total number of domestic brand mobile phone shipments was 90.677 million units, a year-on-year decrease of 30.6%, accounting for 83.8%of mobile phone shipments during the same period; a total of 160 new models were listed, a decrease of 3.6%year-on-year 95.8%of the number of new models.

Domestic brand mobile phone shipments and proportion

It can also be seen from the data that domestic brand mobile phones have declined in terms of shipments and new models from January to May of 2022, of which cumulative shipments decreased by 30.6%year-on-year. There is also a data worthy of our attention. According to BOE information, the iPhone 13 this year's 618th promotion was far ahead of domestic brand mobile phone sales with 2.8243 million units. The conspicuous is "first, sales crown" and other words. Netizens laughed: "As long as there are enough words, each manufacturer's 618 battle report can be the first."

However, the year -on -year decline in shipments is still an indisputable fact. Even if there are multiple external factors such as epidemic conditions, the weakness of domestic mobile phone innovation is also an important reason why it cannot be ignored. The most important thing for various mobile phone brands is still practicing internal skills, giving consumers better and more complete human -machine experience, and can occupy a place in the incentive market competition.

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