Keep the soul of Chinese culture and control the balance between tradition and modernity

The China Family Expo (Guangzhou) takes innovation -driven and design leadership as a development momentum, gather head design brands, high -end design special exhibitions, and authoritative design awards, and continuously creates new design, new products, new models, new formats, new markets, and is for it. The high -quality development of the living industry injected the driving force of innovative ideas and original design.

Accordingly, the China Family Expo (Guangzhou), which was held from July 17th to 20th and July 26-29, specially created the [Big Camera See · Design Highlands] column, pay attention to the design brand of the home furnishing industry, and thoroughly dig into their design culture, and Design teams, design products, design philosophy, etc., depend on how to drive the brand, link the market, and convey value, and hope to promote the two -way development and empowerment of design and industry.

As a brand based on "Chinese genes", and the design concept of "fashion · fusion" as the design concept, through the re -recognition and interpretation of traditional culture, the traditional elements are organically combined with contemporary aesthetic, and they are committed to national culture and art. Return and revival, inherit history, adhere to ideas, and adhere to feelings.

Nowadays, Hutchison has developed six major case brands, from office furniture, civil furniture, hotel furniture, club furniture to reorganization to make fines, and continue to work hard. Behind this, the unremitting efforts of Mr. Li Wanxiang, the chief designer of the Haojiaju and his team.

For a long time, whether it is the shape of products or brands, Li Play and the team have continuously studied, improved, and upgraded to make it systematized and more meticulous and comprehensive. In Mr. Li Wanxiang's view, He Yan is an emotional enterprise, standing in Chinese culture, creating a national brand suitable for contemporary human lifestyles, and emphasizing the integration of products and lifestyle. In today's environment, Hetao seeks breakout and incubates more suitable for cultural brands that are more suitable for contemporary life.

How to seek modern innovation while keeping the soul of Chinese culture? Behind the development of six brands with "Dark Horse Speed", how does the design exert their maximum driving force? From the design, we had a in -depth dialogue with Mr. Li Wanxiang, the chief designer of He Hao Home.

Since its contact with the design industry in 2005, Li Play has deeply precipitated and accumulated in this design process of nearly 20 years. Under the ears of Chinese culture, Li Pan wanted to specialize in Chinese furniture design since graduating. Many things that have been circulated by predecessors are no longer in time, but Li Wan still wants to take the essence of traditional culture, change it with new thinking, allows traditional culture to adapt to contemporary life, adapt to the needs of young people, and be practical and aesthetic. A balance between between.

"Design originated from life and leading life. Therefore, design is not only feelings, but also responsibility. Designers first need to realize that furniture is an appliance. Our design requires pragmatic improvement of life quality."

In Li Wanxiang, each designer has countless inspiration. The key is that their skills need to support the finished product of inspiration. From products, space to overall soft outfit design, innovative products are not "shape for modeling", but based on the user's lifestyle, scenes and needs, which is rooted in the understanding and exploration of life.

At the same time, contemporary young groups pursue the trend, and Chinese culture should keep pace with the times. Chinese design is rooted in Chinese culture, and the "soul" of Chinese culture is its essential core, not symbolic elements. For example, although the current "national tide" is fashionable and young, it still takes Chinese culture as the foundation. How to design products with more Chinese cultural flavors in the national tide, which makes the traditional and modern balance, testing the skills of the designer.

During the design process, Li Panxian emphasizes the cultivation of ancient culture, such as stable and dignified, elegant elegance and other spiritual levels; Chinese design emphasizes symmetry, high and low, and integration. At the same time, the Chinese people pay attention to details, and they are more controlled at the details. The form of large objects is often mainly dignified and stable, and the details will work on the details of small objects. "The product design of Hexuan shows a soft side, with a sense of intimacy, so that users want to be with it. This is also the impact of Chinese culture on my design."

In today's society, how to create products that are suitable for young people? The Heyan uses a lifestyle as the source to explore future life.

It is worth mentioning that Hetong is a brand of Guangdong Zhongtai Long Group. China Thai Long has developed for nearly 40 years. With years of management experience, scientific design, talent and other strengths, the Hesuke has both inheritance and innovation, innovative, and innovative. With a unique management system, it has continued to build six complete all -case brands in three years, occupying a place in the industry.

He has both civilian and office product lines. The civilian pursuit of the warmth of home life, and the pursuit of stable social occasions in office. Therefore, the designer's thinking needs to be switched in two spaces and two sets of thinking logic. The thoughts of the consumer group behind, based on this as the source, launch the result of the design.

"The overall Chinese style is based on the Chinese style. How to make the product more modern, fashionable, and shocking, so that users think that the new Chinese products have different appearances, which is the mission and responsibility of the 砚."

At present, many office furniture products have a more backward grasp of the overall sense of space in the market. From the space and the psychological feelings of the user, the office products have different characteristics -there are products that are round, beautiful in the outside world, and small and exquisite. Products with strong practicality.

Li Pan wants to say that behind the design of He Yan, he uses the demand as the root cause, does not break away from the environment and the thinking of consumer groups, and master the overall layout with a systematic thinking. The organic integration of space and decoration has become a whole, which tests the designer's control.

"The overall control is derived from the designer's own strength, the awareness of life, and the understanding of aesthetics. The designer is a very comprehensive profession, not for a single shape." The very rational process is a "mathematical problem". After establishing a rational framework logic, it will incorporate emotional and humanistic content, and the designed products will not be incompatible with the environment.

As a designer, Li Pan wants to challenge differently. He hopes that the future products of the company will subvert the industry's thinking. Whether it is office or civilian, the maximization of design effects in modern space resources is the responsibility of being a designer. "The multifunctional environment will become the direction of our research. I believe that in the next year or two, the harmony will continue to innovate, so that the industry will achieve new changes."

From the students to the chief designer, Li Pan wanted to experience the design quality of the current market and the development quality of the industry. The market's brands are different. Although there are many new thinking, new directions and new brands, there are still lack of brand quality creation and in -depth research on design.

"There is a piece of cake in each segment area. It takes ten years to grind the spirit of this cake." In Liwan's thought, in the more impetuous industry ecology, He Xun "sinks", Without sticking to past experience, walking into the life of contemporary people, according to the brand's positioning and strategic direction, from single products to systems, to the design of the whole case, it is constantly digging, optimizing, upgrading, and precipitation. The life of contemporary young people is changing, such as living environment, spiritual needs, consumption power, etc., attaches importance to humanities, and build high -quality brands in combination with multiple aspects, will be the future trend.

In the face of the future, He Yan reacted the first time to expand demand for different markets. At present, under the influence of multiple factors such as the normalization of the epidemic, the real estate regulation policy, and the contemporary aesthetic demand, many companies cannot respond quickly, and grasp the forward -looking thoughts, foresee the future trend, and constantly adjust the direction of product research and development.

The first is from single products to system products. Contemporary people have limited energy and need one -stop service. Therefore, Hetong has created a systematic solution service, from product design to spatial, soft outfit design, construction and other processes.

Secondly, it is a change in personal lifestyle. Take the design of office products as an example. In the epidemic, the public places are frequently controlled, but the enterprise still has reception needs. Therefore, the furniture of public and residential furniture has been developed. solve".

Finally, the product quality changes. If the product wants to increase the cost -effectiveness, a scientific management system is required, so there is also adjustment of the talent equipment of the 砚. Finally, in terms of core publicity, the outbreak has reduced the traffic of civilian and office physical stores, but the market demand is still there. Therefore, he has increased its efforts through online and down multi -position publicity to shorten the distance between dealers and customers.

Li Pan wants to believe that in the next 3-5 years, under the needs of one-stop services and system solutions, the upstream and downstream will be more closely combined, which is also an important direction for future social development. At this exhibition, He Yan also paid attention to the design of the systemicization case. Compared with the items, it emphasizes the design, integration and experience of space, and enhance the living standards of civil and commercial spaces.

"The China Family Expo is a platform for industry exchanges to continue to guide the industry and provide us with opportunities for brand promotion. Here I hope that the Chinese Family Expo will continue to take social responsibility and guide enterprises, designers and consumers to be healthier, more healthy, and The path of sustainable development. "

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