The Sichuan -Chongqing Cultural Museum jointly created the "Chengdu -Chongqing Di · Bashu Love" regional cultural brand 丨 Building the Bashu Corridor Corridor

Cover news reporter Xun Chao

"Chengdu -Chongqing, Bashu feelings." Since 2020, in the context of the construction of the Shuangcheng Economic Circle of Chengdu -Chongqing area, the Sichuan -Chongqing cultural tourism department focuses on building a "Bashu Cultural Tourism Corridor". "Holding hands". With the official printing of the "Bashu Cultural Tourism Corridor Construction Plan" in May this year, Sichuan -Chongqing Cultural Tourism cooperation again pressed the "acceleration key" again. A few days ago, the director of the Sichuan Provincial Cultural Museum, Lu Qihuan, shared the situation of the cultural brand of "Chengdu -Chongqing Bashu Love" regional cultural brand in the Cultural Museum of Sichuan and Chongqing.

Multiple measures and coordinated Sichuan -Chongqing coordinated construction system

Lu Qihuan revealed that since 2020, the Sichuan Provincial Cultural Museum has signed the "Sichuan Provincial Cultural Museum Chongqing Mass Mass Art Museum to promote the two -city economic circle of the mass cultural cooperation co -construction framework agreement" and gradually advance A series of Sichuan -Chongqing co -construction of cultural tourism activities were implemented. "In accordance with the principles of" resource sharing, co -co -construction, joint construction, mutual benefit and win -win ", our museum is closely combined with Sichuan characteristic cultural tourism resources and its own work. It has determined the six major cooperation directions with the Chongqing Mass Art Museum. "

The six major cooperation directions include "literary and artistic creation promotion, mutual assistance co -creation", "mass art exhibition interactive performances", "popular arts and mutual promotion, mutual promotion and co -promotion", "group literary brands to create mutual education co -operation", "digital cultural platform interconnection co -construction" and " Reciprocity and sharing of industry governance experience. " In terms of literary and artistic creation promotion, mutual assistance and co -creation, strengthen the promotion and cooperation between the two places, and establish a coordinated planning and creation mechanism for key literary and artistic creation themes, focusing on the major theme main lines such as the construction of the Shuangcheng Economic Circle of Chengyu Area. " Launched a group of outstanding people's literary and artistic works with "the same steps as the times and the first time".

In terms of the interaction and co -performances of the masses' literary exhibitions, it is closely focusing on creating the "Bashu Cultural Tourism Corridor" brand. Activities, as well as exchanges such as square dance, folk songs, chorus and other exchanges. In terms of the popularization of the art of the whole people, in addition to interactive exhibition activities such as cultural exchanges, art, calligraphy, and photography, the two places also established literary and artistic talent databases. The two places take turns to organize training activities or associate with mutual literary and artistic talents each year.

Cultural benefits to the people's specialty activities to help the development

According to Lu Qihuan, since 2020, the Sichuan Provincial Cultural Museum has gradually promoted the implementation of the "Chengdu -Chongqing Bashu Love" 2020 in Chengdu Chongqing, Deyang Meishan Ziyang Cultural Travel Area in Chengdu. Yu Di · Bashu Love "2020 Chengdu -Chongqing regional cultural and tourism public services and product procurement conferences and the third cultural and tourism public service supermarket activities in Chengdu; The Yucheng Economic Circle Comedy Humor Program Exchange Show, "Singing the Singing Mountain Songs to the Party" everyone sings the masses and singing activities and the first Bashu chorus festival; A series of Sichuan -Chongqing -Chongqing -Chongqing joint cultural tourism activities such as the business skills contest of the Fine Arts Practitioners, which benefit 400,000 people online and offline.

Earlier this year, the Sichuan Provincial Cultural Museum has formulated a new Sichuan -Chongqing co -construction event (Chengdu -Chongqing Di Bashu) to carry out plans, including the "Year of the Fifth Memory" 2022 Spring Festival Image Chronicle Photography Exhibition; a new look of beautiful villages - The first Sichuan -Chongqing rural rejuvenation of new farmers' exhibition; "Chengdu -Chongqing Land · Bashu Love" -The cultural tourist volunteer service; · Bashu Love "-The folk song and dance exhibition in Chengdu -Chongqing Urban Economic Circle;" Sichuan -Chongqing Music "-Ti ten activities such as the comedy and humorous show exhibition in Chengdu -Chongqing Urban Economic Circle in 2022.

Lu Qihuan bluntly said: "This move aims to continue to work with Chongqing Fang to create the" Chengdu -Chongqing Land · Bashu Love "regional cultural brand, and jointly build a modern public cultural service system in Sichuan and Chongqing to accelerate the prosperity of the cultural undertakings of the people in Sichuan and Chongqing. Development, enhance the sense of culture of the two places, and contribute to the high -quality development of the Shuangcheng Economic Circle of the Shuangcheng Economic Circle in Chengdu. "

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