Many first stores in the country settled in!Intime Department Store Binjiang Store will start business, and will open the first "Light luxury" shopping mall

Intime Department Store at the door of the people's house of Binjiang District, Hangzhou is finally coming. The reporter learned that starting from June 30, Binjiang Intime has opened a trial business model.

Binjiang Intime is located in the core location of Binjiang IoT town, next to the Binhe Road Station of Metro Line 1, and 130,000 square meters of business space, covering cosmetics, famous products, sports tide cards, cinemas, supermarkets, children's amusement, special catering and other formats. Brand, integrate quality shopping, leisure and entertainment, social experience.

It is worth mentioning that Binjiang Intime will create the first shopping mall with "light luxury" in Hangzhou stores in Yintai Department Store by introducing high -end, first -store -level brands, customized mall atmosphere. Some people in the industry said that Binjiang Intime not only fills the high -end retail gap in Binjiang District, but also injects trend vitality into Binjiang, becoming the most anticipated project this year.

Picture: Intime Department Store Hangzhou Binjiang Store

You can buy high -end beauty in front of your house and eat the first restaurant in the country

The person in charge of Yintai Department Store Binjiang Store revealed that Binjiang Intime has attracted more than 350 brands to settle in, continuing the consistent beauty advantages of Intime Department Store. Many high -end beauty brands such as LAMER, Mao Geping, Kouyi, Gucci Beauty will open during the trial business. More than a dozen big-name beauty brands such as Lancome, Estee Lauder, YSL, CPB, NARS will appear one after another in July-September, that is, Binjiang consumers can "experience beauty" at their doorsteps.

The surrounding office buildings and residents Lou Linli, in order to meet consumers' personalized dining needs, the mall introduced a large number of gourmet store brands that are popular with young people. Including the nation's first shops such as Pig Page Happy Restaurant, Qingting, etc.; Hema Xiansheng PLUS shops and other Zhejiang first stores; Loulan and other ten Hangzhou first stores and Cai Jia French desserts, Pi Yefeng coffee and other Binjiang first brands.

Picture: Kouyi fragrance of Yintai Department Store Binjiang Store Zhejiang First Store

In addition to the first store, there are many specialty stores, black gold shops and image shops in Binjiang Intime's catering brands. Coffee; Longgui Town, a characteristic brand of Du Dude, and Black Gold Stores of Wujing Cai Cai Cai will also come here. "

And Zhejiang's first Hema Xiansheng PLUS store, 4000 square meters of Bona Courtyard Studio settled in Binjiang for the first time. MLERAND children's amusement and interstellar legend and other large supporting facilities, Binjiang stores will not fall.

During the trial business, whether it was shopping, eating or drinking coffee, hundreds of brands in Binjiang Intime have preferential benefits. Buy beauty makeup, consumption of 150 yuan per year; buy gold, minimum 80 yuan per gram; coffee brands such as Seesaw launched the "New customers to buy one get one free" activity; new discovery of new image stores such as national new image stores Free 100 yuan coupons over 100 yuan ...

Not only "Internet celebrities", but also new landmarks in space aesthetics

The "light luxury" that Binjiang Intime wants to create not only does brand upgrade, but also works hard on multiple dimensions such as experience. The entire shopping mall is inspired by the "tide" of the Qiantang River, and the "waves of waves" run through 4 venues. The corridor of linking venues has fashion parent -child experience functions such as rest, curatorial, and children's playground. New landmarks of spatial aesthetics of trend master punching points.

Figure: The renderings of the corridor of Yintai Department Store Binjiang Store

As we all know, "Internet celebrities" gathering is a major feature of Binjiang. Binjiang Intime has also become the preferred shopping mall for the "Internet celebrity" brand. The high -level custom women's brand LRKS offline store, which is well -known e -commerce anchor Lie'er Baby, will land in Binjiang Intime. According to reports, the first store's first store chose Binjiang Intime, which valued the new retail capabilities of Yintai Department Store and the advantages of Binjiang Intime offline. It will use online and offline linkage to make the mall live broadcast a more attractive social field. There are more possibilities in the future.

Based on the increasingly mature digital ability, Intime Department Store has newly created the "Intime Life Circle" to continuously optimize and strengthen the strengthening of digital empowerment and expanding multiple consumption scenarios. In addition to basic services such as "not bags for shopping", "lipstick as takeaway points", "membership points as money", "laundry car washing service", some stores have also launched luxury special delivery, accompanied by teachers, free gift packaging, free gift packaging packaging Wait for a variety of services.

With the business of Binjiang Yintai Test, the "Intime Life Circle" came to Binjiang, and brought a different shopping experience to consumers from many aspects such as travel, logistics, and membership services. The person in charge of the mall also said that Binjiang Intime will link with the brand in the field to give full play to the strong social attributes of the mall and achieve more high -end and exquisite customer services.

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