The "admission ticket" has become a "discount card" ~ Jinan's 2022 "post -college entrance examination economy" began, hot dyeing, buying electronic products is very popular

Shandong Business Daily · Sudao News reporter Xia Zifan

Buying a mobile phone, buying a computer, dyeing your hair, going to eat ... It has been over half a month before the national college entrance examination in 2022, and a "post -college entrance examination economy" is kicking off. The huge college entrance examination candidates' consumer group, 3 months of long joy holidays, and a thorough "relaxation" mentality after 3 months, the accumulation of many factors injected infinite vitality into the consumption of all walks of life.

Shandong Business Daily · Sudao News Network reporters visited on the spot and found that since the college entrance examination, Jinan's digital product market, beauty hairdressing institutions, and water playgrounds have thrown discount "olive branches" to candidates. "It suddenly turned into a" discount card. " In the past few days, the major business districts of Jinan are full of youth. With the joint promotion of the large promotional offer of merchants and the students' purchase of "explosive", a drama about the "post -college entrance examination economy" is being staged.

Girls love to dye boys

There is a barber shop at 11 consecutive nights to close at 11 consecutive nights

Dressing yourself carefully, using a new look to welcome the upcoming college life, is the true idea of ​​many college entrance examinations after the college entrance examination. And this desire for "beautiful" has also raised Jinan's barber shops quickly. At 7 o'clock in the evening, the lights in a barber shop in Lixia District, Jinan were bright. Zhang Lin (a pseudonym) who had just experienced the college entrance examination was surrounded by a special cloak with hair dyeing cream. The two friends were very happy.

"Where do we go to eat in a while? There is a barbecue restaurant here very good." Zhang Lin looked at the time on the mobile phone and turned to his companion. According to the barbershone hairdresser, Zhang Lin's hair dyeing color was caramel brown, and the two friends around her chose to dye ear dyeing and bleaching red hair tail. "We will make an appointment before the exam. Taking advantage of the barber shop discount, we must dye their hair after the exam." Zhang Lin told reporters that before the college entrance examination, the school and parents were strictly managed. In addition, there was no time to take care of the image at all. The upcoming university is a new starting point at the stage of life, so I hope that I can have a new image from the "head". After Zhang Lin and two friends were dyed, the image and hair were judged before the hair dye. It is difficult to see that it was a student who had just finished the college entrance examination.

After the college entrance examination, the barber shop is a bit "hot"

The girls love their hair after the college entrance examination, while boys prefer perm. In another barber shop in the area, student Li Long (pseudonym) is trying tin foil. "I want to do it before the exam, but my parents have never allowed." Li Long said that the parents did not obviously oppose their perm after the college entrance examination, so I hurried to the barber shop to change the new shape. According to the manager of the barber shop, since the college entrance examination, they have received multiple hot -dyeing orders, and the opportunity to take this opportunity has also launched hot -dyeing discount activities. At present 20 % off and so on.

"Our store is mainly for the commonly cut hair cutting in the community, and there are many students who have recently dyed their hair." The manager said that now the hot hair dyeing has gradually become a "sense of ritual" after the college entrance examination. You will also try to challenge colorful colors such as red and blue. "After the college entrance examination, the barber shop is obviously stained, and it has been closed at 11 pm for three consecutive nights." The manager said that the dyeing consumer group is mainly female, and boys are more biased to perm. Generally speaking, women receive women. There are a lot of customers. "This is basically the case every year. The first few weeks after the test and the first few weeks of the university are the peak period of hot dyeing consumption."

Electronic products "standard"

Popular mobile phones are more than 50 % more than usual

After the "face value" upgrade, after the college entrance examination, students are more looking forward to the upgrade of "equipment", and these "equipment" include a series of high -tech electronic products such as mobile phones, computers, Bluetooth headphones, and smart bracelets. On a social software, some netizens asked, "What gifts should I prepare for the child after the college entrance examination?", And the answer to the first or second place in this question is mobile phones and computers.

Recently, the reporter came to a well -known brand mobile phone directly operating store near Quancheng Road, Jinan. In the afternoon, the store was crowded with customers. Many parents and students piled up in front of their mobile phones to inquire about the situation. Explain mobile phones for multiple customers. "The child wants to change a new mobile phone for a long time, so I will take him to see if I finish it." Let's try on the ground. "He scored higher the score this time than the previous estimation, and he wanted to meet his requirements as much as possible." The reporter noticed that many Ms. Fang "promised" to buy a mobile phone before the test before the test. Although the parents, although the mobile phones of five, six thousand or even tens of thousands of mobile phones, for students who "do well, they are good, their parents are willing to pay for it.

Parents are choosing digital products with students after the college entrance examination

According to the relevant staff of the store, as of now, the sales of the products in the store have been significantly improved. More than 70 % of the consumer groups are candidates who have just finished the exam. Among them, the best products are mobile phones. "Like a few popular mobile phones we sell, the average daily sales are about 50 % more than usual." The staff said that in addition to mobile phones, electronic products such as computers, tablets, electronic watches, and headphones are also deeply affected by young consumers I love, but the sales are not as good as the mobile phone. "In particular, the increase in sales of computer now is not obvious. Students like such products will spend a lot of time and then buy it before buying." The staff said that it is expected that after the results of the college admission come out, it will usher in a large number of "quasi -quasi -quasi -quasi -quasi -quasi -quasi -quasi -quasi -quasi -quasi -quasi -quasi -quasi -" quasi -quasi -quasi College students "buy a computer. Several students are trying their mobile phones

Faced with the huge consumption potential released by the student group after the college entrance examination, major digital product stores have also launched exclusive discounts for candidates. Some stores directly played publicity words of "discounts for purchasing machines with admission tickets". In a domestic brand mobile phone store, the reporter learned from the staff that the price of offline digital products has ranged from 200 to 300 yuan compared with daily daily, and the online shopping price of the same product products is slightly lower. "Our offer will last for a few months, and the main consumer group is candidates." The staff member said.

Each consumer industry exudes youthful atmosphere

"Cold thinking" still needs to be "cold" under the hot economy

For the college entrance examination students released under heavy pressure, except for the beauty, they are buying and buying, and the rest are played ... The reporter visited on the spot and found that whether it is the major catering stores in the business district, the video game hall, Taiwan, Taiwan, Taiwan, Taiwan, Taiwan, Taiwan, Taiwan, Taiwan, Taiwan, Taiwan, Taiwan, Taiwan, Taiwan, Taiwan, and Taiwan, and Taiwan, and Taiwan, Taiwan, and Taiwan, and Taiwan, Taiwan, and Taiwan, and Taiwan, and Taiwan, Taiwan, and Taiwan, and Taiwan, Taiwan, and Taiwan, and Taiwan, Taiwan, and Taiwan, and Taiwan, Taiwan, and Taiwan, and Taiwan, Taiwan, and Taiwan, and Taiwan, Taiwan, and Taiwan, and Taiwan, Taiwan, and Taiwan, and Taiwan, Taiwan, and Taiwan, and Taiwan, Taiwan, and Taiwan, and Taiwan, Taiwan, and Taiwan, and Taiwan, Taiwan, and Taiwan, and Taiwan, Taiwan, and Taiwan, and Taiwan, Taiwan, and Taiwan, and Taiwan, Taiwan, Taiwan, Taiwan, Taiwan, and Taiwan, and Taiwan, Taiwan, and Taiwan. The stadium, or in leisure places such as KTV, can see the students of the students after the college entrance examination, and the youthful atmosphere is permeated in various consumer industries in Jinan.

The reporter noticed that shortly after the college entrance examination, multiple APP software launched a group purchase package of various types of price discounts, as low as 9.9 yuan, and only 100 yuan high. A restaurant owner told reporters that with the help of online platforms to launch preferential catering, students who attracted the college entrance examinations came to eat. "Students first have limited economic strength, but they are easy to taste. This kind of preferential and affordable package can attract their attention." The boss said that at the same time, they also made "forwarding a circle of friends to praise 30 % off the discount" in the store. Let the students drive more students to come to dine. "During this time, they know that students are consumer, and each catering store has also launched various preferential activities for students."

As an important part of the "post -college entrance examination economy", tourism has always been the "gift" of college entrance examinations. Affected by the epidemic, some tourist routes across the country have temporarily stagnated. Some parents are unwilling to allow their children to travel for a long time because of safety reasons. The two phases have brought about the high rising suburban tourism and amusement park consumption. A large -scale water amusement park recently launched a "buy one gift" college entrance examination candidate discount group purchase ticket. Compared with the daily price, it is nearly half cheaper. The monthly sales volume has been sold nearly a thousand copies as of now.

In response to the consumption heat phenomenon brought about by the "post -college entrance examination economy", some people in the industry believe that it is necessary for parents to give their children appropriately after the college entrance examination, thereby bringing consumer fever in various industries. "But excessive consumption can easily make students compare, especially when buying high -tech electronic products, students are easy to propose some unreasonable material needs, and parents must grasp it." Below, both students and parents should maintain rational thinking. "Do not overly addicted to consumer carnival. In addition to consumption, parents should help students adjust their mentality and actively welcome the arrival of a new life of the university."

Shandong Commercial Daily · Sudao News Network Editor Zhang Lei Xue Xun Wang Zhizheng

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