"Shanghai Department Store" restarts the freshman. What "the light of hope" is brought by the first issue?

In the era of mobile Internet e -commerce, we still need a department store company that can be delivered to the mobile Internet e -commerce company?

And what is the next -generation department store?

Is it possible, business is showing our new life?

With these three questions, the "Shanghai Department Store" magazine, which was published in 1956, was launched in June 2022. In the form of quarterly magazines, it focuses on new information in the industry and presents the charm of department stores and commercial retail and new lifestyles behind it; highlighting Shanghai is the fashion, international and leading level of international consumer cities, and the strength of trillion -level consumer cities.

The spring and summer of 2022 of the copper version of the hundred pages of bronze version was released at the end of June. Under the special "Light of Hope", the huge pink doll floating in the Ledsama Department Store in Paris, staring at the reader through the cover of the magazine. French cross -border multi -talented actor, singer, artist Philippe Katerine this spring has turned the world's first department store company into a "cute" declaration experience field.

Even during the stagnation of the epidemic, shopping malls and consumers around the world are working hard to enjoy the present. The creativity of the window with the theme of consumer items on the epidemic consumer is made by Seibu Department Store. What is sold is hope. "

This advertisement from the industry in the same industry also enlightened the thinking of this issue of "Shanghai Department Store": "At the moment, people walk into department stores and physical stores. In addition to buying and selling, they are embracing a kind of beautiful life in the future. Thinking, the people who buy a full -scale product will be full of sunshine, and the people who sell the products will radiate. It is this light. We call it the "Light of Hope ', which is enough to ignite the dream in the heart of the department store and the retail industry. Start, create the future. "

The organizer Bailian Group led, and the operator OntimeShow, an operator of Bailian and the leading domestic designer brand management incubation platform, and the operator of the "Bailian Fashion Center" invites the compilation lineup of the Institute of Culture and the industry. They believe that the department store is a better and fashionable lifestyle behind it. They are concerned about the changes in the industry. From the old to the new, they have been constantly changing from LVMH, La Samaritaine, a Paris Department Store, which lasted for 16 years and cost $ 1 billion, and renovated. "The gemstone on this ring in London; then to Ginza and Shiseido, commercial street and brand stores in the past 100 years of historical intersection, constantly integrating and pioneering flower blooming roads ...

The editor also noticed the new species of the world. For example, Shibuya Lishi Park has renewed after being redesigned, becoming an innovative work combining the combination of business and leisure in Tokyo. For example, TeamLab is named after the "super subjective space" space cognitive logic structure. Another example is the "sense of place" of the non -traditional investment promotion in Chengdu.

"Shanghai Department Store" will focus on the heavy incidents in the commercial retail industry with a period of topic, with a broad field of vision and deep adoption, and the focus of the topic to display the classification articles; New stores, new events and new thinking in the industry.

In the last century, the Shanghai people said that "go to the company" refers to the four major department stores on the former "Shili Ocean Field": first, Yongan, Xinxin, Daxin. The old shadows left by these companies that year, the continuous industry changes in the founding of the People's Republic of China after the founding of the People's Republic of China, and the stories of more department stores are worth looking back in the 21st century. "Shanghai Department Store" is not only Shanghai, but also cities that look around: Paris, London, New York, Milan, Tokyo, Hong Kong, Singapore and Bangkok.

With the growing demand for fashion consumption, the fashion industry has become one of the most innovative fields. Based on the development characteristics of the fashion industry and the growth needs of native designers, the Bailian Group has comprehensively created the five -in -one ecological links of "creating, exhibition, education, sales, and investment" to forge a new fashion incubation force.

At the end of the supply side of the entire fashion industry chain, Bailian is a strategic undertaking and platform builder. While helping the brand expand through capital and channel advantages, it explores the establishment of the Bailian terminal innovation and development model driven by the fashion supply chain to create Bailian Fashion. Industrial ecosystem. Bailian Fashion Center-Yan Qingli is the physical aggregation, incubation space and creative community of offline fashion resources; as the official strategic partner of Shanghai Fashion Week, OntimeShow undertakes the operation management of the Bailian Fashion Center, becoming the connection supply side and the supply side and the entire ecological chain. "Midfield" on the demand side. Gathering the fashion design and innovation forces at home and abroad, with a higher industry volume at the domestic fashion trade exhibition, and more efficiently to connect excellent creative rookies with upstream facilities and downstream buyers. The "Young Power" shopping malls such as The Balancing buyer collection store and Bailian TX Huaihai are important nodes that connect original fashion design with more target customer bases.

"The essence of design is experience. Experience is the core of the new consumption scenario. What makes the entire business really vitality is not business or entertainment, but the content itself." Content power is one of the cores of Bailian Co., Ltd. for future retail outlook -In terms of digital basic capabilities, at the same time, the product manager's thinking method and craftsmanship are used to improve user insights, business space planning capabilities, lifestyle proposal capabilities, content planning and operating capabilities.The rebirth of "Shanghai Department Store" is trying to open a "commanding height" of the professional standard and the vision of Guangbo Industry.Let us re -think the meaning of the business ecology in the city. It should be far more attractive and powerful than what we see; this is a long trip through the city. Let's see different department stores and retail.Business, show a different future and hope ...

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Author: Xu Jinghui

Edit: Shi Bozhen

Editor in charge: Zhang Yan

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*Wenhui exclusive manuscript, please indicate the source for reprinting.

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