May 2022 Municipal Cultural Tourism New Media Communication Index TOP10 was released

Recently, the Cultural Tourism Industry Index Lab released the report of the National Municipal Culture and Tourism New Media Communication Index in May 2022. There are 5 items in the index list in this issue, which are comprehensive communication index, WeChat communication power index, Weibo communication index, headline number communication index, and Douyin communication index.

Table 1 May 2022 List of the National Municipal Cultural Tourism New Media Communication Index

1. Comprehensive communication power index

The evaluation dimension of the national city -level cultural and tourism new media comprehensive communication index is composed of four indicators: WeChat communication, Weibo communication, headline communication power, and Douyin communication. , 20%. Based on the comprehensive evaluation of the above four new media communication power of various municipal -level cultural and tourism administrative departments in May, the top 10 of the comprehensive communication index in May is: Wuhan, Jinan City, Fuzhou, Luoyang, Qingdao, Qingdao, Qingdao, Qingdao Municipal, Yantai, Binzhou, Nanning, Sanya, Shaoxing City.

Figure 1 Municipal Cultural Tourism New Media Comprehensive Communication TOP10

2. WeChat communication power index

The evaluation dimensions of the WeChat WeChat Public Account Dissertation Index (WCI) include: the overall communication, the transmission power, the headline communication power, and the peak communication power. The weights of these four indicators are: 30%of the overall communication force, 30%of the transmission power, 30%of the headline communication, and 10%peak communication power.

From the performance of the WeChat public account of various municipal culture and tourism administrative departments in May 2022, the TOP10 is: Wuhan Culture and Tourism Bureau, Luoyang Tourism, Following Fuzhou, Nanjing Cultural Tourism, Qingyuan Cultural Tourism, Jinan Cultural and Tourism The bureau, Shaoxing Cultural Tourism, Binzhou Cultural Tourism Bureau, colorful Zhaoqing, Yantai Cultural Tourism.

Figure 2 WeChat communication power index TOP10

Compared with the TOP10 list of Municipal Cultural Tourism Government WeChat communication in March, April, and May in 2022, Wuhan, Luoyang, Nanjing, Jinan, Shaoxing, Binzhou, Zhaoqing and other areas The WeChat public account of the travel affairs is the TOP10 camp. In May, "Meeting Fuzhou" and "Yantai Cultural Tourism" spread more obviously, and all entered the TOP10 list.

Table 2 In the past 3 months

The monitored Municipal Cultural Tourism WeChat public account published a total of 21046 articles in May, and the most published articles were "Taiyuan Culture and Tourism Bureau", with 235 articles; the second place was "Shui You Guiyang", with 215 articles, with 215 articles, with 215 articles, with 215 articles, with 215 articles. ; The third place is "Linxia Literary Travel", with 209 articles. It should be pointed out that none of the WeChat public accounts with the top 10 number of articles failed to enter the top 10 list of WeChat communication power of cultural tourism government in May.

Figure 3 May 2022 Municipal Cultural Tourism Government WeChat Published Articles TOP10

A total of 29 WeChat public accounts with a total reading of more than 100,000 are "Wuhan Culture and Tourism Bureau", with 1.387 million times. From the perspective of the average reading volume, the average value is 789, and the highest "Wuhan Culture and Tourism Bureau" has 57,782 person -times.

Figure 4 Municipal Cultural Tourism Government WeChat Micro Signal in May read TOP10 (unit: 10,000 times)

The most likes to get the "Wuhan Culture and Tourism Bureau", 8,000 times; the second place is "Wuwei Culture, Sports and Television Tourism", 3430 times; the third place is "Luoyang Tourism" with 3328 times. Among the top 10 likes, the "Wuhan Cultural and Tourism Bureau", "Luoyang Tourism", "Nanjing Cultural Tourism", "Shaoxing Cultural Tourism Release" and "Colorful Zhaoqing" all entered the TOP10 list of WeChat public account communication in May.

Figure 5 Top10 (unit: times) of the Municipal Cultural Tourism Government Affairs WeChat Praise in May 2022 (unit: times)

3. Weibo communication index

The evaluation data and evaluation methods of the National Municipal Cultural and Tourism Weibo Communication Index are provided by Weibo. The measurement indicators include the number of blogs, the number of original Weibo, the number of reposts, the number of comments, the number of original Weibo forwarding, the original Weibo of the original Weibo Number of comments, number of likes, etc.

Judging from the official Weibo communication of the municipal culture and tourism administrative department in May 2022, the TOP10 is: Lanzhou Cultural Tourism, Wuhan Cultural and Tourism Bureau, meeting Fuzhou, Jinan Cultural and Tourism Bureau, Qingdao Culture The Tourism Bureau, Ganzi Cultural Tourism, Yantai Cultural and Tourism Bureau, the Voice of Shijiazhuang Cultural Tourism, Luoyang-Tourism, Nanjing Cultural Tourism.

Figure 6 May of the Municipal Cultural Tourism Government Weibo Communication Index TOP10

Judging from the TOP10 list of the Municipal Cultural Tourism Government's Weibo spread in the past three months, "Lanzhou Cultural Tourism", "Jinan Cultural and Tourism Bureau", "Meeting Fuzhou", "Qingdao Culture and Tourism Bureau", "Wuhan Culture The Tourism Bureau "" Yantai Culture and Tourism Bureau "and" Ganzi Cultural Tourism "can basically stabilize in the TOP10 camp;" Nanjing Cultural Tourism "also maintains strong competitiveness. In May, the communication power of "Luoyang-Tourism" improved significantly.

Table 3 In the past 3 months, national city -level cultural tourism government Weibo communication power top10 list

Judging from the number of blog posts, the highest is "Lanzhou Cultural Tourism", which is 1368; followed by "Qingdao Cultural and Tourism Bureau", 1366; strip.

Figure 7 May of the Municipal Cultural Tourism Government Weibo released a blog post TOP10

The most likes to get the most likes in May of the municipal cultural tourism and government affairs is "Meeting Fuzhou", with 79543 ​​times; the second place is the "Wuhan Culture and Tourism Bureau", with 57572 times; the third place is "Lanzhou Culture Tourism ", 50865 times. In addition to the "Zhoushan Cultural and Broadcasting Tourism Bureau" and "Poetic Xuancheng", the top 10 other cultural tourism and government affairs Weibo accounts have entered the TOP10 list of the Municipal Cultural Tourism Government Weibo spread in May. Figure 8 May of the Municipal Cultural Tourism Government Weibo TOP10 (unit: times)

Fourth, headline communication power index

Calculation index calculation of the headline number dissemination index of the cultural tourism institution comprehensively considers the issuance indicators, communication indicators, and interactive indicators of each account for a period of time. The overall quality of time.

Index Formula: Toutiao Loading Index = {A*Ln (A+1)+B*Ln (B+1)+C*Ln (C+1)+D*Ln (D+1)+E*Ln ( E+1)+F*Ln (F+1)+G*Ln (G+1)+H*Ln (H+1)+I*Ln (I+1)+Z*Ln (Z+1)}} *{(J+K+L)/3}

(The indicators represented by the letters, please see the report in the report in detail)

Judging from the performance of the headlines of various municipal cultural and tourism administrative departments in May 2022, the TOP10 is: Jinan Cultural and Tourism Bureau, Yantai Cultural Tourism Release, Tangshan Cultural Tourism, Changchun Cultural Tourism, Nanning Tourism, Wuhan City Cultural and Tourism Bureau, Qingdao Cultural and Tourism Bureau, Luoyang Tourism, Cultural Tourism Liaocheng, Cultural Tourism Langfang.

Figure 9 May May

From the perspective of the TOP10 list of municipal cultural tourism government leadership in the past three months, the "Jinan Cultural and Tourism Bureau", "Yantai Cultural Tourism Release", "Luoyang Tourism", "Tangshan Cultural Tourism, Nanning Tourism" stable on the TOP10 list In order. "Wuhan Cultural and Tourism Bureau", "Qingdao Cultural and Tourism Bureau", "Cultural Tourism Langfang" and "Cultural Tourism Liaocheng" also maintained strong communication.

Table 4 In the past 3 months

In May, the most information about the first information of the city -level cultural tourism government affairs was "Weifang Culture and Tourism Bureau", with 402 articles; "Cultural Tourism Liaocheng" and "Yantai Cultural Tourism Release" ranked second in 275 articles.

Fig

The highest total reading is the "Jinan Culture and Tourism Bureau", with 559,000 times; the second place is "Changchun Wenxi", with 216,000 times; the third place is "Yantai Cultural Tourism Release" with 149,000 times Essence The reading volume of all accounts in the TOP10 list of the Municipal Cultural Tourism Government Affairs has entered the top 10.

Fig

5. Douyin communication power index

Many municipal culture and tourism administrative departments have a Douyin. The evaluation data and evaluation methods of its communication index are provided by Douyin. The various coefficient A-F is a fixed proportion. The calculation formula is as follows:

Douyin communication power index

= A*ln (A+1)+B*Ln (B+1)+C*Ln (C+1)+D*Ln (D+1)+E*Ln (E+1)+F*Ln ( F+1)

(The indicators represented by the letters, please see the report in the report in detail)

Judging from the Douyin communication of the municipal culture and tourism administrative department in May 2022, the TOP10 is: Jinan Cultural and Tourism Bureau, Binzhou Cultural Tourism, Cultural Tourism Liaocheng, meet Fuzhou, Dali Cultural Tourism, Pin Tourism Qingdao, World Heroes City, Poetry Xuancheng, Wuhan Cultural and Tourism Bureau, and Luzhou Cultural Tourism and Sports Bureau.

Fig

Judging from the TOP10 list of the municipal -level cultural tourism government jitter, the "Jinan Cultural and Tourism Bureau", "Touring Qingdao", "Cultural Tourism Liaocheng", "Meeting Fuzhou", "Wuhan Culture and Tourism Bureau" They are stable in the TOP list.

Table 5 The List of TOP10, the spread of the National Tourism Gitzen Number of Cultural Tourism and Government Affairs in the past 3 months

In May, the most videos were "Taiyuan Culture and Tourism Bureau", and 134 videos were released; the second place was "Hefei Cultural Tourism Release", and 99 videos were released.

Figure 13 May of the Municipal Cultural Tourism Government Affairs Judging Number Published Video TOP10

The most likes to get the most likes in May of the Municipal Cultural Tourism Government Affairs in May are the "Jinan Cultural and Tourism Bureau", with 510,000 times; the second place is "Binzhou Cultural Tourism", with 363,000 times; the third place is the third place; "Cultural Tourism Liaocheng" has 151,000 times.

Figure 14 May in May

The Cultural Tourism Industry Index Lab is an innovative research platform for culture, tourism, communication, economy, society and other fields and interdisciplinary. It is jointly established by the China Tourism News Agency and the China Public Opinion Survey Laboratory of the Chinese Academy of Social Sciences. The research of cultural and tourism new media dissemination index is led by the Cultural Tourism Industry Index Lab, and jointly implemented with new media and big data alliance members such as Douyin, Qingbo Smart, and Questionnaire Network.

The members of the Research Research Group of Cultural Tourism New Media Communication Power Index constitute the following:

Chairman of Sun Ruofeng National Tourism Standardization Technical Committee, Liu Zhiming, Director of the Department of Science and Technology and Education of the Ministry of Culture and Tourism Liu Zhiming, Chief Expert of the Chinese Public Opinion Survey Laboratory of the Chinese Academy of Social Sciences

Li Pengchong's party committee member and planning director of the China Tourism News Agency

Feng Haobo China Tourism Newspaper Propaganda and Promotion Center Director

Director of Public Affairs Department of Li Miao Alibaba Group

Sandy SenselyMedialimitedceo

Secretary -General of Zhang Xiyan Think Tank

Zheng Mingjun Shiyan Index Public Opinion Director

Zhou Qitu Yippso Dean of China Consumer Science and Technology Research Institute

Lang Qingping Qingbo Smart CEO

General Manager of Zongli Army Qingbo Intelligent Cultural Tourism Division

Wang Bo Beijing Byte Beat Content and Cooperation Operation Director

Guo Xiaobo Questionnaire (Beijing) CEO, Director of Urban Cultural Tourism Big Data Center

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