"Kui Tun Pigeon": Although the live broadcast room is small, the dream is very big

Reporter Kang Yanyan

"MUA ~ Kui Tun pigeons are here again! The treasures will check in with me today." Love is walking on the "Kuitun Station on foot, come and take a few steps with me!" At 9 am on June 26th, "Kuitun Pigeon" live room I became lively early in the morning, and the lively and cute anchor Zhang Hongge ran at the city's hiking scene.

Zhang Hongge lives in the studio and brought the goods in Xinjiang high -quality agricultural special products. Reporter Kang Yeyan Photo

"Post -80s" Zhang Hongge is from Kuitun. In 2019, it was considered to be a live e -commerce company in 2019, she left and start a business from the unit, engaged in self -media operations, and opened her reputation in the local area with humorous video creativity and a delicate style of emotions. At the end of 2020, Ce Ma Xueyuan's He Jiao Longhuo spread throughout the entire network, and used the rapid development of Dongfeng to endorse Jiaxiang tourism and Xinjiang characteristic agricultural and sideline products. Essence

"He Jiaolong is my role model. This year, I made a special trip to Yining City to learn from her. Now the goods on the live room of the" Kuitun Pigeon "are mostly from the Xinjiang characteristic organic agricultural products that she prefer. Specialty sales enterprises. "Zhang Hongge said that in the 100 days since the live broadcast and cargo, she insisted on live broadcasting 4 to 6 hours a day, and opened a live broadcast of 12 hours on holidays. The live broadcast room has followed only 20 or 30 local accounts at the beginning. There are 26,000 fans across the country, and each episode of the live broadcast has been praised nearly 20,000. During the May Day festival, single -game sales reached 16,000 yuan.

Zhang Hongge lives in the studio and brought the goods in Xinjiang high -quality agricultural special products. Reporter Kang Yeyan Photo

"You think she is a funny anchor, but found that she was a cargo anchor; you thought she used talent to bring goods, but could see eating and broadcasting ... This is a happy and diligent young entrepreneur. I hope everyone pays more attention to supporting 'Kuitun pigeons '. "He Jiaolong, deputy director of the Yili Prefecture Culture and Tourism Bureau, teased in Lianmai's interaction. He Jiaolong's team supported the development of the local anchor of Ili Prefecture, and Zhang Hongge has also obtained He Jianlong's recommendation drainage many times.

Zhang Hongge saw a new way to contribute to the development of his hometown in the live broadcast. "I was born in Kuitun and grew up in Kui Tun. I have deep feelings for here. Now I can use the live broadcast platform to introduce Kuitun to netizens across the country. The meeting will regularly cooperate with the Kuitun Municipal Youth League Committee, the Municipal Culture, Sports Radio and Television, and Tourism Bureau to carry out public welfare live broadcast, and all of them are used in Kuitun's public welfare undertakings. Today, she is elected as the Supervisor of the Kuitun Youth Innovation and Entrepreneurship Association and was hired as "Kuitunwen Tourism Recommended Officer". Her company was also rated as "Demonstration Base" by Kuitun Women's Federation.

In the beautiful scenery of Xinjiang in the midsummer in June, the live broadcast room of "Kui Tun Pigeon" was broadcast in the outside world. Runmin Ecological Park ... The small live broadcast room shows the beautiful mountains and rivers and good scenery of Xinjiang in Xinjiang. It tells the happy story of the warm small town in Kuitun. In her fun introduction, tens of thousands of netizens from all over the world walked into Xinjiang. And Kui Tun.

In fact, even if there is a selected quality of Xinjiang specialties and amazing beautiful scenery "endorsement", the growth of the live broadcast room of "Kuitun Pigeon" is not easy. The live broadcast platform further drainage powder requires capital investment, and fans' active maintenance also requires a lot of time and energy to invest. At present, Zhang Hongge and several entrepreneurial partners are only promoted by "wild". The popularity of the live broadcast room is not fast. Sometimes a group of online fans in the live broadcast room must also live for several hours as usual. When you encounter festivals or physical discomfort, you must also insist on live broadcast.

Zhang Hongge, who is always open and enthusiastic, is very calm in the face of these hardships. During the lighting of Wanjia, after she was broadcast on the studio, she took a look at the best -selling products and feedback techniques of the day. Choose the right venue for the next live broadcast live broadcast, and contact part -time to help the broadcasts to increase the new talent interaction. Editing the video shot during the day, planning the next fun copy ... On the way to achieve the goal of "millions of fans", Zhang Hongge walked step by step. She said: "Although our live broadcast room is small now, we have a big dream. We are from Kuitun, and we stay at home. I want to try my best to decorate Kuitun to make our home more beautiful."

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