Beijing Chaoyang: Beautiful strokes are happy to integrate the industry

Yeyou Liangma River's international style waterfront, experience the blend of natural beauty and modern technology; check in 798-751 art district, feel the unique charm of art and fashion; Relying on national culture and tourism consumption pilot cities, the national public cultural service system demonstration zone, Beijing Chaoyang District has superimposed advantages, focusing on major historical opportunities, continuously improving the industrial chain, and promoting the in -depth integration of cultural tourism in the region, and the quality tourism consumption quality. The preliminary results have achieved preliminary results in expansion and cultural tourism, and the development of the cultural and tourism industry has become more and more enriched.

At the beginning of June, the General Office of the State Council issued the "Notice on the implementation of major policies and measures for the implementation of major policies and measures in 2021". Chaoyang District, Beijing, has been supervised and inspired by the construction of the cultural industry and the tourism industry, the construction of the cultural and tourism enterprise service system, and the high level of consumption quality.

Top-level design

Fashionable blocks "pretty"

798-751 art district and Liangma River style waterfront areas were selected as the first batch of national night culture and tourism consumption agglomeration areas; 751 parks were selected into the national tourism science and technology demonstration park pilot; Leisure block ... Behind this series of achievements is under the leadership of the Chaoyang District Party Committee and Government, the Propaganda Department of the Chaoyang District Committee, the District Culture and Tourism Bureau, the National Cultural and Creative Experimental District Management Committee and other departments effort.

According to the person in charge of the relevant departments of Chaoyang District, for a long time, Chaoyang District has attached great importance to the high -quality development of cultural and tourism, strengthened the top -level design, formulated plans such as the "Cultural Industry Development Plan for the Fourteenth Five -Year Plan" period of Chaoyang District, and launched the "Chaoyang District" Policies and measures such as promoting high -quality development of the cultural industry "" 30 Policies "and" Implementation Measures on Promoting the Integration of Culture and Tourism in Chaoyang District "have provided strong support for industrial development.

At the same time, Chaoyang District actively cultivates the new format and model in the context of the integration of cultural tourism. The selection and identification of the first batch of cultural undertakings in Chaoyang District and the development demonstration park and the first batch of characteristic cultural tourism consumer blocks were created; new landmarks and new scenarios of "cultural+tourism+commercial" consumer featuring cultural tourism consumption were created; online and offline Continue to make efforts to carry out activities such as the "Pickup Chaoyang" series of activities, cultural tourism festivals, "Chaoyang Gifts" and other activities, which strongly stimulate the vitality of the cultural tourism market. During the Beijing Chaoyang International Cultural Tourism Festival in 2021, it attracted nearly 1.5 million people to participate and achieved a comprehensive income of nearly 300 million yuan.

"With the booming development of the cultural and tourism industry in Chaoyang District, the stimulating effect on regional economic and social development is becoming more significant." According to the person in charge of the relevant departments of Chaoyang District, Beijing, in 2021, the revenue of cultural and related industrial units above the scale of Chaoyang District 2873.3 100 million yuan, an increase of 11.4%year -on -year; a total of 62.313 million tourists received throughout the year, an increase of 37.5%year -on -year, and the total tourism revenue was 111.4 billion yuan, an increase of 53.9%year -on -year. The total tourist revenue and net tourists were the first in the city.

Nest and attract phoenixes

Enterprise service "bag" up

In August 2018, Chaoyang District built the first cultural and financial service center in Beijing; in February 2021, Chaoyang District and relevant departments launched the first cultural tourism finance in Beijing on the joint service platform; "Micro -Enterprise financing risk compensation plan" was released, and 30 million yuan of risk compensation funds were established to provide support for cultural tourism enterprises ... In recent years, Chaoyang District has continued to increase public service levels, increase capital investment, launch a policy helping enterprise rescue policy, attract attraction A large number of cultural tourism enterprises have settled in the region's high -quality development of the region's cultural and tourism industry.

"Enterprises settled in Chaoyang, both at ease and comfortable." The relevant person in charge of CCTV Media Development Co., Ltd. said that Chaoyang District provided a good business environment and refined services for cultural enterprises and carried out the "service package" enterprises in the jurisdiction. New businesses, increased investment, new projects to provide space, policies, scenarios, funds and other guarantees, which enhances the sense of belonging of the enterprise to settle in the sun.

"In 2016, Liangye comprehensively transformed the night cultural tourism industry, and launched the new brand 'Liangye Night Tour" in 2022. As a leader in the field of science and technology night tour, the development of the company was in the process of development. He has strong support from the Tourism Bureau, the District SASAC, the District Water Affairs Bureau and other departments. We have been praised by tourists with the Liangma River International Film Waterfront Project created by light and shadow technology, culture and operations as a driving force. " The person in charge of Liangye Technology Group Co., Ltd. introduced.

Since the epidemic, the relevant departments of Chaoyang District want the urgency of the enterprise and relieve corporate difficulties, continue to strengthen the linkage of the financial and cultural and tourist industry, increase the supply of effective credit, and provide services such as rents and exemption for small and medium -sized enterprises. "The Propaganda Department of the Chaoyang District Party Committee, the District Culture and Tourism Bureau and other departments provided our companies with comprehensive support and help, and sent warmth and boosted our confidence in development." The relevant person in charge of the 798 park said that some texts said that some texts said that some texts were part of the text. When the travel project encounters problems such as financing difficulties, after understanding the situation in the relevant departments of Chaoyang District, it provides services such as policy explanation and policy guidance. "After the company's development has no worries, our hard work is even better."

Forge ahead

The cultural tourism industry is "strong"

"The grades are the starting point, and the honor is motivated." The person in charge of the relevant departments of Chaoyang District said that Chaoyang District will take the inspection and incentive of the State Council as an opportunity to establish a leadership mechanism for the establishment of the national culture and tourism consumption demonstration city in Chaoyang District, and actively cultivate a new group of cultural tourism. Consumer high -quality brands have launched a number of cultural tourism consumer special projects and brand activities, and make every effort to create national culture and tourism consumption demonstration cities. At the same time, focusing on the construction of the museum, the city of reading, and the city of art, we have continuously stimulated the potential of cultural tourism consumption and creating a new highland for the integration of cultural tourism. In the next step, how to promote the high -quality cultural and tourism development of Chaoyang District, relevant experts have also given suggestions and suggestions. Gu Huimin, director of the Academic Committee of Tourism Sciences of the Second School of Foreign Languages ​​in Beijing, suggested that as the core carrying area of ​​Beijing, Beijing, Chaoyang District should seize the new opportunities brought by the scientific and technological revolution and industrial changes, highlight the direction of internationalization and cultural main attack, promote the promotion Digital cultural tourism, tourism tax -free new retail, high -end research travel and other formats; as the core area of ​​the "double Olympic city", Chaoyang should comprehensively scientifically plan the "post -winter Olympics economy", strengthen the construction of the cultural tourism product service system, actively undertake, and actively accept it. Steady to hold activities such as international influence, exhibitions and other activities, promote the comprehensive protection of the Olympic heritage and the development and utilization of cultural tourism.

"The inspection and incentives of the State Council this round are not only incentives for cities such as Beijing Chaoyang District, but also a typical experience summary of the implementation of bailout policies and measures in place, the cultural tourism industry's work, and the promotion of classic cases." The creative industry of Renmin University of China Song Yangyang, deputy dean of the Technology Research Institute, said that in the next step, Chaoyang District should continue to strengthen digital culture leadership, further promote the digitalization strategy of cultural industries, and use digital technology to reshape the cultural industry chain to focus on "supplementing chain, strong chain, and expansion chain". Establish a "basic research+technology research and development+achievement transformation+industrial innovation+promotion and application" full -process cultural ecological chain. At the same time, deepen the integration of production and cities, promote the renewal of "culture+" empowering cities, upgrade, build a batch of space carriers with accurate matching with urban construction, organically compatible with urban functions, and realize the high harmony and unity of "human city industry" Essence (Reporter Wei Biao; Editor: Yang Shuo)

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