What is the combination of "toothpaste+milk tea"?Yihetang "Mint Green" alternative marketing has attracted attention

Do you hear the cross -border combination of toothpaste+milk tea? At first glance, it seems that there are some incredible, but it really happened in our daily life.

In today's consumer market, the "cross -border joint" marketing method has gradually become a mainstream development. More and more brands, in a fierce competitive environment, choose "strong and strong", carry hot topics, integrate brand culture, and strive to achieve the goal of precise marketing.

Founded in 2012, the milk tea brand "Yihe Hall" insisted on cooperating with the century -old toothpaste brand Liu Biji. Through the unique brand promotional means of "toothpaste+milk tea", it firmly seized the consumption of thousands of customers. Preferences. Many users say, "Mint green with toothpaste flavors is indeed refreshing!"

Is it so popular because of the unexpected "toothpaste+milk tea" combination?

How to give products more "childhood taste" and give full play to the largest marketing offensive of cross -border joint names? In this regard, Yihetang has his own unique idea. In order to make product marketing "into the mind" and completely start the brand awareness, the northern market of Yitangtang took the lead in launching mint milk green products. Once this innovative product was launched, it was widely loved by consumers. Many users feedback had "toothpaste flavor". The Guangdong market focuses on user feedback and insights product effects, and cleverly integrates the "toothpaste breath". In the hot summer, a special "green meaning" is embellished.

On June 10, the Mint Green Guangdong Market was officially listed on June 10, further expanding the market sales territory, and won the favor of more consumers. In order to enhance the memory point of the user of the new mint milk products, the flavor of the toothpaste, Yihetang Guangdong combined with the user feedback of mint milk green products to find toothpaste brands to conduct cross -border joint cooperation. Later, during the communication process with the century -old toothpaste brand "Liu Bizhi", the two brands were shot and finally reached a cooperation agreement.

In fact, Liu Bizhi, as a century -old brand, has never done cross -border cooperation before, and Yihe Hall is the first. Liubi Zhi is convinced that the brand values ​​of Yihetang and the innovative marketing model coincide with their own ideas. The co -branded products launched by the two can definitely produce the "word -of -mouth effect" beyond expectations, which has aroused the attention of more potential consumers in the market.

The facts have indeed confirmed what Liu Bizhi thought. This cross -border joint event was launched on June 25th in Guangdong. Numerous users came to experience the "toothpaste flavor" milk tea. The store of Yiketang lined up with the scorching sun, and they all named the "Mint Green" of Yifangtang.

Why can this joint marketing activity win such a large amount of attention? In fact, the reason is nothing more than three points.

1. Yihetang pays attention to user feedback, insight into product effects, attaches importance to customer feedback, and launched a unique combination of "toothpaste+milk tea". Earlier, few milk tea brands have such a "brain hole" to create a "toothpaste+milk tea" upper combination. Many times, the birth of an innovative product is actually the combination of multiple elements, coupled with the "spiritual light" marketing thinking, eventually combined.

2. There are insights and good ideas, cleverly combined with product attributes, use toothpaste flavor without toothpaste, guide public opinion to improve. Yihetang believes that adding more creative elements to products can add more interesting to this hot summer. Many consumers said that "the stalk of mint milk green is very interesting, and the circle of friends 'appearance rates' is super high."

3. Strong and strong, the tea brand with the label of the young people's attributes interacts with the century -old toothpaste brand. The fan layer breaks the fission to achieve the effect of 1+1> 2. Essence In addition, Liu Bizhi, as a century -old brand, has never done cross -border cooperation before, it is easy to bring more "freshness".

The topic continues to ferment, and the "Mint Green" of Yihe Hall has become the new top flow

In today's Internet era, a high -quality milk tea product wants to "fire", which may only take just a few hours. As long as the time, geographical interests, people, and various elements are complete, they can quickly enter the hearts of consumers and become a new top of the milk entertainment industry in the true sense.

This is the case of "Mint Green" of Yifangtang. Countless little red books are scrambled to "grow grass". Related topics are constantly fermented in the field of social media. Among them, the Douyin platform fans released more than 600 grass notes, with an exposure of over 12 million, which has received the attention of countless potential consumers.

It is believed that in the future, Yihetang's "Mint Green" will rely on its strong product power and innovative marketing capabilities to gain more consumers!

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