Playing Fengyi cooperated "Concerto" to compose the "new chapter" of Yijun Travel

In recent years, under the deployment requirements of the Central and Sushan -Shaanxi provinces, the Yanyang City Dafeng District and Yijun County of Shaanxi Province were assisted to help Yifeng District working group. The working group made full use of the resource advantages of the Jiangsu Cultural Tourism System, and invited tourist experts many times to organize special training in Yijun to organize the transformation and improvement of the tourism industry, and assist in the preparation of the "14th Five -Year Tourism Development Plan" in Yijun County. In the development plan of the 14th Five -Year Plan ", the" build the first -ahead zone of the urban agglomeration of the Guanzhong urban agglomeration "is proposed, and the development of the tourism industry is an important part of the county's economic and social development. Xinhua Zhang.

Update concept

Forging a new development pattern

In terms of the integration of cultural tourism, Dafeng is the leader of innovation practice. In December 2020, he was listed on the National Tourism Demonstration Zone. In recent years, the Yijun County Party Committee and the County Government have been benchmarking Dafeng, and adhered to the development strategy of "global tourism, panorama Yijun". The tourism brand of summer cities has formed a global tourism pattern of "one heart, one axis, two wings and seven districts, and seven districts." The Fengyi Working Group combines its own advantages and the conditions of Yijun County, with industrial development, talent exchanges, corporate cooperation, resource sharing, etc. as the starting point, and consolidate and expand the results of poverty alleviation and rural rejuvenation in Yijun County It made major contributions to help Yijun successfully created as a provincial -level tourism demonstration zone. Fudi Lake Scenic Area has successfully created it as a provincial tourist resort area to create glory for Yijun tourism brands.

In order to further accelerate the development of Yijun's tourism industry and promote the revitalization of the countryside, from June 15th to 16th, the Fengyi Working Group invited Lu Nai Gao Experts Group to investigate the development of cultural tourism work and form Yijun County " The 14th Five -Year Plan, with the theme of "Cultural Tourism Make Yijun more exciting", carried out the "high -quality development of recreational tourism and high quality to create a better life -Yijun County Cultural Tourism and Cainting Development and First -class Tourism Destination of "Destination" Special Lecture.

In order to consolidate the achievements of the provincial -level tourism demonstration zone of Yijun County, mobilize the county to implement the new development concept up and down, promote the transformation and upgrading of Yijun's tourism industry, leapfrog development, and jointly build lishable, Yichang, Yiyou, Yiyi, Yiyi, Yiyi, Yiyi, Yiyi, Yiyi, Yiyi, and Yiyi, Yiyi, and Yiyi, Yiyi, and Yiyi, Yiyi, and Yiyi, Yiyi, Yiyi, and Yiyi, Yiyi, and Yiyi, Yiyi, Yiyi, and Yiyi, Yiyi, Yiyi, Yiyi, Yiyi, Yiyi, Yiyi, and Yiyi. Xinyi Jun, who is learning, was promoted by the Fengyi working group, the first tourism development conference of Yijun County was held on June 29. At the meeting, there will be 18 key projects, 9 important tourism matters, and 6 major tourism activities. Observation activities of key tourism projects, and formulating the "Opinions on Encouraging the Development of the Cultural Tourism Industry in Yijun County" to point out the direction and goals for Yijun's tourism transformation and development, so that Yijun tourism has gradually completed the day to night, extensive to collection, life to service, and service to service. Transformation.

Grasp the project

Depending on the development of tourism in the whole region

Datang and Xiadu, Yijun livable. Yijun County is located in the transitional area of ​​the Guanzhong Plain and the Loess Plateau in northern Shaanxi. It is named after the monarchy.

According to the "China Summer City City", Yijun County, with major projects as the engine, continues to increase investment, accelerate the construction of infrastructure construction and tourism product development, and focus on creating Huaxi Valley, Drought Terraces, the Warring States Period of the Warring States Period The six major scenic spots of Mengshan and Longshan Park have formed a summer and healthy protection with Longshan Park and Huaxi Valley as the core, leisure vacation with Fudi Lake as the core, farming experience with drought fields as the core, and protecting the ruins of the Wei Great Wall as the core as the core Six major gathering areas including military puzzle. At present, Yijun County has 1 4A -level scenic spot, 1 provincial tourist resort, 4 3A -level scenic spots, and 1 national key rural tourism village.

The Fengyi Working Group specifically coordinated more than 700,000 yuan to prepare the Huaxi Valley Scenic Area to improve the plan, and implemented the Huaxi Valley slide construction project, Huahai landscape planting project and monarchy high -end homestay project. Coordinate Shanghai Jingxia Group for free planning planning for the Fudi Lake Scenic Area, attract Shaanxi and Run Industrial Development Group to invest 150 million yuan, transform Fudi Lake Hotel and Commercial Street, implement the small wooden house homestay project and camping land construction project, Fudi Lake Water Conservancy Museum project. In addition, Shanghai Crystal Stone Company was invited to conduct field investigations at the former site of Hongyi County Party Committee, and coordinated 500,000 yuan for funds for the improvement and transformation of the former site of the Hongyi County Party Committee, and made every effort to build Yijun's first red education and training base.

During the Shanghai Tourism Festival, Dafeng and Yijun jointly held tourism promotion conferences, focusing on 6 lines such as the "Dutch Flower Sea-Meihua Bay-Shui Yunlong Bay" romantic couple tour and Yijun "Huaxi Valley-Futian Lake-terraced fields "" Summer and leisure tour, including 4 lines. More than 80 units and more than 40 media in Shanghai leaders, tourism industry experts and tourism companies invited to participate in the event, and promoted Yijun key scenic spots with Shanghai Tourism Corporation to sign a cooperation promotion agreement.

Yijun's average temperature in summer is only 19 ° C, which complementes good tourist season resources with high temperature in the coastal summer. Dafeng District Federation of Trade Unions selected Fu Di Lake in Yijun County as the Model Modeling Base. The Yangtze River Delta Travel Agency signed a cooperation agreement with Yijun Scenic Area to complement the tourism resources. Special display cabinets are set up in the Huafeng Dutch Flower Sea Scenic Area to help sell agricultural and sideline products such as Yijun walnuts, corn, honey and corn painting, corn stalk handmade products, paper -cutting, farmers' paintings and other cultural and creative products, which are loved by tourists.

build the brand

"Tourism+" promotes industrial revitalization

Tourism is a comprehensive industry and an important driving force for economic development. Fengyi Working Team helped Li Yijun to start the "tourism+" brand. Deeply cultivating "tourism+agriculture" to help Green Jiayuan Vegetable Planting Professional Cooperatives fight for project funds of 860,000 yuan, use "fruit picking" as a new hot spot for tourism, create leisure, ecological tourism, and rural picking lines to increase the added value of agricultural products. Based on the "tourism+industry", the Qinjiu Culture B & B theme Hotel and Wine Culture Exhibition Hall are built next to Qin Jiujiu Co., Ltd. to create an industrial tourism demonstration site. Explore "Tourism+Traditional Chinese Medicine", join hands with ant forests to introduce 2.4 million yuan in investment, plant about 100,000 oil pine and pine -side in the Eastern Laoshan District, and plant forsythia with medicinal value on the pine pine side. Nearly a thousand acres of wasteland opens a piece of yellow flowers to effectively form a new model of "Green Environmental Protection+Rich Revenue and Increases+Agricultural Tourism", which further exerts the value of the land and increases the income of the masses. This year, it will also make full articles in the fields of "tourism+sports", "tourism+culture", "tourism+technology". Based on the advantage, the tourism brand is launched. Relying on Longshan Park, Fudi Lake, Wetland Park, Tai'an Nature Reserve, and state -owned forest farms, develop forest health tourism products, create national forest health demonstration bases, build characteristic forest recreational villages and forest recreational bases The needs of hierarchical tourists. Develop Huaxi Valley Winter Ice and Snow World Tourism Project, planning outdoor tourism, water sports tourism, Health Qigong health tourism in Yunmengshan, Tai'an Mountain, Fudi Lake and other areas. Actively promote traditional Chinese medicine health care technologies such as acupuncture, moxibustion, massage, cupping, and massage, develop traditional Chinese medicine health tourism products, and develop health service services such as medicinal springs, medicine baths, medicated diets, rehabilitation physiotherapy. Relying on the resources such as Nanshan Park Resort, Huaxi Valley Scenic Area, Longshan Hospital, and Handiculum Museum of Traditional Chinese Medicine, the city -level Chinese medicine recreational tourism demonstration base is completed. Develop green organic food health products, make agricultural and sideline brands such as apple, corn, walnuts and other agricultural and sideline products, and strengthen the creation of "three products and one standard". Guide farmers to plant green organic vegetables, health medicinal materials, breeding ecological livestock and poultry, develop rural health dishes, and create Yijun specialty food and nourishing brands.

Fengyi Working Group coordinates tourism resources such as Malaysia and Qunar.com, contacted the Alibaba Gaode Map Broadcasting Project, Beishangguang Airport Tourism Propaganda Project, etc., helping the Yijun brand to build, the advertising value exceeded 10 million yuan. In addition, it also actively strives to and seek cooperation on other channels. For example, the transformation and expansion of tourist landscape avenue, and Pengzhen-Fudi Lake is made into the county's first tourist landscape. Focusing on the rejuvenation of the rural rejuvenation of the industry, the innovative development path and the new development pattern of "3+1", strive to create a "Datang and Xiadu, Kangyang Famous City", and can develop high -quality development through Wenjun to further improve. Jun's influence and popularity.

In order to promote the steady improvement of rural tourism work in the county, the Fengyi Working Group has organized more than 80 leading cadres, and went to Jiangsu to participate in the 6 -day rural tourism and rural revitalization special training in two batches. Essence

Global tourism is very promising. Yijun is a place with a story, a place with scenery, and a spiritual place. Fengyi thousands of miles together will notice the "mountains and sea love". The Fengyi working group will continue to pioneer and move forward, help Yijun tourism Xingxing County, industrial strong county, and ecological rich county, and unswervingly promote the high -quality development of tourism in the whole region.

(Gao Fei)

Review: Pan Ruikai

Editor in charge: Xu Luping

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