What is the confidence of this company in Jiangxi?

Author:Jiangxi Daily Time:2022.06.29

On June 22, the Lidu Sorghum 1308, known as "liquid antiques, drink a bottle less, drink a bottle, one less bottle" temporarily stopped supply;

On June 26, the Lidu Sorghum 1955, known as the "existence of the existence of the gods in the light bottle wine industry," temporarily stopped the supply.

In just 5 days, the two core products have been stopped. Li Du's moves are not fresh, but the suspension of Lidu's stop supply is more noticeable at a time.

Industry explore: How much is the confidence behind the stop supply? Where will the next step?

Li Du's foundation is the pursuit of a better life

Entering 2022, because of the dynamic clearance policy of the epidemic, in order to cooperate with epidemic prevention, the public was in a state of consumption depression. Thanks to the scientific prevention method of the Chinese government, the prevention and control effect was obvious. Therefore, in the post -stage stage of the epidemic situation Sexual consumption appears. Especially in wine consumption, those high -quality liquor are particularly sought after. Drinking good wine, drinking pure grains, drinking brand wine, and becoming the three major conditions for consumers to choose liquor. The Lidu Sorghum 1308 and Lidu Sorghum 1955 have met these three conditions. Naturally, the "timing" of the "time" of volatility consumption can stand out quickly.

Observe carefully, you will find that there have been obvious changes because of the consumer scene driven by the epidemic. When there is no epidemic or the epidemic is not serious, people have more social activities. In the place where drinking places, they account for a large proportion of restaurants, clubs and other places. The purpose of drinking is dominated by business activities. When the epidemic is serious, due to the need to cooperate with the epidemic prevention, the place where drinking is changed into a family, and the purpose of drinking is mostly to enhance the family's feelings and a drink for the family. From "communication entertainment" to "emotional expression". For wine companies, the stability of wine quality has become a test. In business occasions, everyone has a relatively fast speed of drinking and a relatively short drinking time. At home gatherings and self -drinking scenes, because the time is loose and there is no "task" constraint, "wine tasting" has become a kind of fun, because "product" is even more more than The experience and excavation of the quality and taste of the wine, so high -quality wine, in this atmosphere of this scene, naturally has clearly prominent. At present, for many liquor enthusiasts, more people are willing to "drink less and drink better", on the one hand, from the improvement of material living standards; on the other hand, from people's pursuit of good and healthy life Essence

Li Du's foundation is to adhere to the consumer's position

The characteristic of Li Du sorghum wine because of the fragrance of the fragrance, the lips are rice fragrance, the fine product has fragrance, and the flavor of the scent of the sauce ", which brings a mysterious taste, and it also promotes many consumers to dig out the behind them. Cultural heritage: Lidu wine industry has the ancient cellar pond of the Yuan Dynasty and 167 OTUs (ancient fungus communities in ancient times), coupled with the non -genetic handmade ancient method brewing process that has been inherited to the 42nd generation. After a long fermentation period, The long storage period was made to make a unique bite of four incense. This is the only craft of Chinese liquor. Because of the good quality of wine, the in turn supports the continuous value -added of the wine brand.

Due to the manifestation of the volatility consumption after the epidemic, Li Dujiu was sought after by consumers and in short supply. According to statistics, the sales of Lidu Sorghum wine in self -drinking consumption reached the top first, surpassing local wine companies in other Jiangxi. The reason why the media industry media analyzes the suspension of Lidu wine industry: When the epidemic becomes a new normal, the key variable that determines consumer changes is slow and not fast. If you see the market hot and do not pay attention to product quality, continue to seize the market share. On the surface, it is the first opportunity, but for companies with long -term development as a strategic goal, there are many variables that are prone to this kind of fast, and stabilize it. , Slow down, continue to upgrade the brand and continue to improve the quality, this is the "shortcut" that can obtain more recognition in the future.

Li Du's "slowness" is fast. There is only one position that has always been committed to long -term Lidu wine industry, that is: consumer standpoint! Therefore, in order to ensure the quality of the product, two shutdown notices were issued within a week. This is responsible for consumers, and it is also responsible for its own brand. The stopping is a great strategy for Li Du to "get up and down".

Li Du's foundation is to persist in long -termism

Li Du Liquor has set up the "Du'ai Drafing Alliance". The original intention of the establishment of this alliance is to adhere to the six core concepts of "co -casting new dreams, building new ecosystems, meeting good life, win -win business, and creating a big cause" In terms of assistance, active responsibility and mission. On May 8th, Li Dujiu held a first -quarter rudder exchange meeting in Meiling to hold the Dotu Alliance Nanchang's rudder.

The "Du Ai Draise the Alliance" has established an ecosystem, and adheres to long -termism to help the partners to improve the horizon and pattern to the good and altruism, let the partner's cognition at the forefront of the industry, truly achieve win -win cooperation and win -win cooperation and win -win cooperation and win -win cooperation and win -win cooperation and win -win cooperation and win -win cooperation. As the society is responsible, coexist with the environment, and grow with partners.

Another purpose of Li Dujiu's notice of suspension of goods is "strong internal skills and external merit", which is also a measure for Li Du to adhere to cultural self -confidence, quality and confidence. Lidu Liquor has started the construction of the National Treasure Lizu Winery and the China Baijiu Ancient Cellar Microbiological Brewery Research Technology Center last year. , Consolidate the quality of the product.

Because of the business philosophy of adhering to consumers as the core, and because of the corporate mission of "making the world cultural heritage incense world", Li Dujiu is constantly satisfying the wine and lover.Demand, this is also the Lidu wine industry is walking towards the extraordinary step.WeChat article exemption statement: