Deletes, change sales ... "Network Water Army" routine reveals
Author:Changjiang Daily Time:2022.06.28
Women buy inferior products
Merchants refuse to return the goods and delete different reviews
Ms. Liu in Yiwu, Zhejiang usually likes to shop online, but a shopping experience recently made her very angry. Not only did she buy the quality problems, but the subsequent protection process was difficult.
Ms. Liu: I bought a piece of clothes in this shop before. After receiving the goods, I found that the quality was not good. I went to negotiate with the merchant to ask for a return. Then the merchant rejected me for various reasons and did not let me return the goods. I sent a bad review in this shop.
Ms. Liu believes that the bad reviews she posted on the first to exercise her rights as a consumer, and the other is to remind other consumers. When the bad review was just released, the merchant also asked her to delete the comment, but because the two parties have not been able to talk about it, Ms. Liu did not compromise to delete the comment. After a few days, the merchant no longer contacted Ms. Liu.
Ms. Liu: When I went to see it a few days later, I found that the bad review was deleted.
When she didn't know, the bad review was deleted. When she was about to find a merchant to ask again, she found that she could not contact the other party. Later, Ms. Liu found the shopping platform to understand the situation, but the answer given by the platform was to delete the bad reviews in accordance with the regulations.
Ms. Liu: After I found that the bad review was deleted, I was very puzzled at the beginning, because I felt that this kind of bad review was deleted and I felt unreasonable. The other is to make me lose trust in these e -commerce platforms. I usually read these comments, because when I usually shopping, these comments are important basis for me to buy a product.
Sales on the Internet
Make huge profits
Ms. Liu reported the case where she was deleted to Yiwu Police. After a preliminary investigation, the Internet Security Brigade of the Yiwu Public Security Bureau found that this phenomenon was not a case. The store provides a "network water army" criminal gang for deletion of differential evaluation services.
Chen Xiaofeng, police of the Cyber Security Defense Brigade of the Yiwu Public Security Bureau: During the rowing process, we found that the criminal gang promoted the business of his deletion of differential reviews on the Internet, and at the same time charged a certain fee. This clue caused us at the time. Pay attention to.
The chat record shows that the suspect claims to be able to delete the bad review within 30 days, and the fee is 260 yuan. After further understanding, the police found out that the criminal suspect who promoted the deletion of the differential evaluation business was an employee of a technology company in Yiwu. Subsequently, the police found the trainees who had trained in this technology company to ask. Some students said that during the training, the company also mentioned to them a number of services such as deleting differential reviews.
Gong Chaoqun, police of the Beiyuan Police Station of the Public Security Bureau of Yiwu City: During the exchange of the company's trainees, it was found that the company still had illegal crimes such as deletion evaluation, sales volume, and drilling. The man surnamed was responsible.
Through the investigation, the police locked the two major suspects of Liu and Huang, who were the heads of the company. After grasping sufficient evidence, the police quickly launched a operation to arrest the criminal gang. After interrogation, the suspect confessed to the criminal behavior of the criminal behavior of the bad review of himself. According to the criminal suspect, they used the loopholes of the complaint rules of the online shopping platform. In a short period of time, they proposed a large number of complaints to the shopping platform on a differential review, forcing the platform to delete the bad review.
Gong Chaoqun, a police officer of the Beiyuan Police Station of the Public Security Bureau of Yiwu City: This company accumulated a large number of customers based on e -commerce training. These salespersons introduced illegal businesses such as deletion evaluation to customers, and made profits from them. The criminal income was more than 800,000 yuan.
After interrogation police learned that this criminal gang relies on the company's e -commerce training opportunities, accumulates a large number of precision customer resources, and uses the new e -commerce company to rush to drain and increase sales. Illegal businesses such as levels make huge profits from them.
At present, the case is being handled. When shopping online, many consumers will focus on the sales of online stores, not much praise, and high stars. This is why many businesses buy relevant illegal business. Police also reminded businesses on the online shopping platform to operate honestly and win customer trust through high -quality services and commodities.
Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law: The Internet economy has developed to this day. In fact, it is essentially both the rule of law economy and the integrity economy. There is no rule of law, no integrity, no matter how fast the Internet economy is, the greater the damage to society. If the Internet Water Army and the Internet Public Relations exist here, it is not only integrity, but also the law. These two destroys any of our Internet technology development without value. Therefore, we seemed to be a blow to an behavior. In fact, it was to protect our work performance for decades today to protect the entire Internet economy. It protects the people of the Internet economy development dividends.
Frade up by the "Internet Water Army"
A company is seriously damaged
"Network Water Army" can not only delete differential reviews, change sales, so that problems with problems get the trust of buyers. On the Internet, there are also some "Water Army", which are profitable through the release of "bad reviews". A company in Shunde, Guangdong was once maliciously framed by the "Internet Water Army", causing serious losses.
The company where Mr. Wang is located, the sales business of the beauty instrument. Before the Qixi Festival 2020, it was the critical period of the promotion of this product. It is said that the beauty instrument of their company has a quality problem. Mr. Wang: In August 2020, we found that on the Xiaohongshu APP, a large number of notes claiming to use our beauty instrument allergies suddenly appeared.
In these comments, this beauty instrument picture will be matched, and there will be pictures of skin allergies on the face. The text content is that this beauty instrument has quality problems. After use, it will cause skin allergies. After comparing several comments, Mr. Wang found the suspiciousness, questioning many comments in the quality of beauty instruments, but the pictures and text content were very similar.
The parties Mr. Wang: These black posts not only lead to the great reduction of the reputation of our brand, but also consumers who have purchased will also require a return refund, which seriously affects our sales. Customer products are returned.
Mr. Wang believes that the content of these comments and web posts is seriously inconsistent with the facts. He thinks that this is a malicious posting on the Internet to vilify their company's products, so he came to the Shunde District Public Security Bureau of Foshan City Public Security Bureau with relevant evidence materials to report to Foshan City Public Security Bureau. case.
"Black Post" is consistent
The pictures are all online download
After receiving the alarm, the police immediately launched an investigation. Sure enough, in these so -called "pictures and truths" online articles, they found the clue.
Ye Yatong, deputy captain of the Second Squadron of the Public Security Brigade of the Shunde District Public Security Bureau of Foshan City: We retracted the number of posts on the relevant network platforms, and a total of more than 10,000 were collected. We conducted a source identification of the picture and found that many pictures of skin allergies appeared on the Internet than the time of listing of the victim's product. From this we are confirmed to be fabricated by the post published by the post.
After the investigation, the police found that these comments were consistent, and the pictures of the skin's skin allergies were also downloaded from the Internet. The police handling the case analyzed that these comments were false. According to the existing survey results, the police judged that this was a case of malicious fragmentation of Mr. Wang's products by hiring the Internet Water Army.
Tan Shenglin, deputy captain of the Internet Security Brigade of the Public Security Bureau of Shunde District, Foshan City: The cost of committing such cases is low. Employing idlers through the Internet and on some traffic network platforms will spread unrealistic news, which will cause huge damage by merchants in the market.
This criminal gang misleads the public by publishing a large number of false comments and test results on the Internet, causing huge economic losses to Mr. Wang's company. After the police mastered the clues, they followed the line and locked the case behind the case. The black hand was a information technology Co., Ltd. in Nanjing, Jiangsu. This company was agreed to sell another beauty instrument and was competitive with Mr. Wang's company. After deployment, Shunde Police rushed to Nanjing to capture the criminal gang.
He Wei, the police of the Bei Police Station of the Public Security Bureau of Shunde District, Foshan City: After interrogation by the public security organs, the suspect Chen, Zhou, and others explained that in order to combat competitors, since July 2020, employees have organized employees to write black post documents, and they will write black posts. The skin allergies obtained on the Internet are attached to the content of the post, hired the water forces through the network, and dispersed the aesthetic instrument on the well -known online platform to cause skin allergies. The hiring water forces have been hired in false information to combat competitors' product sales Essence
In January 2022, the People's Court of Shunde District, Foshan City, opened the trial. After the trial court determined that the defendant Chen and Zhou were convicted of damage to the reputation of the commodity and sentenced to seven months in prison.
In addition to cracking down on the online water army in accordance with the law, experts also suggested that online platforms use technologies and other means to govern this illegal act from the source.
Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law: Technical control, especially artificial intelligence, filter, and block some information that may be from the Internet Water Army. This is a security guarantee obligation of the platform. On the other hand, we found that the account number of the last registered network of the Internet is often a false account, zombie account, and a machine registration account. Because these accounts have no real -name system, these accounts seriously violate our country's network security law about the true identity certification of information information. system. Therefore, from this background, the platform should also regularly clean up these zombie powder and machine powder, and a little platform must establish a very clear, efficient and convenient complaint reporting mechanism. When the right holder finds that his rights are infringed, the first is first. Time can inform the platform that the platform should contact relevant personnel to handle them in time.
(Source: CCTV News Client)
【Edit: Fu Ying
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