If you have something to discuss ｜ Star hotel "pair" boutique homestay, rural tourism

In the beautiful countryside, talk about the revitalization of the countryside. Recently, the "Discuss" studio for the first time of the "What is the good to discuss" the CPPCC Minsheng Practical Recharge Platform was moved outdoors for the first time and entered the field of Conghua Miyu Village. How to break the problem of homogeneous competition in rural tourism, make up for the "shortcomings" of supporting and service, and polish the new business card of cultural tourism in the Greater Bay Area? CPPCC members, functional departments, industries, and representatives of the masses offer suggestions.

Suggestion: Small train series northern forest scenery

"It's good to see the mountains and play with the water. But the distance is far and the experience is almost the same. After one or two times, I am not interested." In the street interview, "homogeneity" is that the three groups of interviewed citizens are in the same way. The shortcomings of the rural tourism market proposed.

Jiang Jinbo, a professor at the Department of Tourism Management of South China University of Technology, believes that the homogeneity of rural leisure tourism products reflects the current industry in a relatively extensive primary development stage. One of the typical issues is the insufficient combination of local characteristics and market demand. He said that Conghua's hot spring culture, Huadu's "gray -plastic" folk crafts are unique and worthy of deep cultivation. It is suggested that the Guangzhou industry has their own tricks in relaxation, recreation, nostalgia returns, and relatives and friends. Different needs of Triangle consumers.

The CPPCC member Hu Guosheng adapted to local conditions and put forward an idea of ​​an innovative tourism method: referring to the Swiss train experience, and connecting the rural tourist spots around the forest in northern Guangzhou in the form of sightseeing small train to create a beautiful scenery tourist route, promoting the construction of a piece Forest Leisure Tourism Area.

Government's recruitment: Star -grade hotel pairing to help towns and homestays

"Tracks and parking are spent for more than half a day" "B & B's service cannot keep up, which affects the mood of travel." In addition, Guangzhou citizens have higher requirements for supporting facilities and service quality of rural tourism.

Shen Lili, Secretary -General of the Guangzhou Homestay Association, is a tourist blogger with many fans. According to her observation, the most scarce supporting facilities for rural tourism are the "last mile". It is not friendly enough, and the bus connection between adjacent rural attractions needs to be improved. In this way, tourists can only choose to drive by self -driving, and they cannot travel peaks. As soon as they arrive on holidays, they have squeezed the original roads that were not wide. "The minds of playing are greatly reduced.

In order to meet the increasing quality requirements of consumers, Guangzhou launched the "Thousands of Enterprises and Thousand Villages" project, exerted the role of leading enterprises, connects rural tourism pairs, and drives the breakthrough development of rural industries with characteristic rural cultural tourism.

In April of this year, the Municipal Cultural and Guangzhou Travel Bureau released a hundred "star hotel -boutique homestays" pairing plan to guide and assist rural homestays from the aspects of service and management. Hope gradually improves and adapts to the new requirements of passengers. Wu Guobo, director of Zhudu Village, who participated in the on -site negotiation, revealed that in order to meet the market demand on holidays, in addition to the existing two high -end homestays, they also intend to use the villagers' idle rooms to create a distinctive homestay cluster.

"Guangdong, Hong Kong and Macao Greater Bay Area Northern Ecological Culture Tourism Cooperation Zone" New IP

During the Dragon Boat Festival this year, Guangzhou received nearly 2.39 million rural tourists, accounting for 51%of the cumulative number of tourists in the city. Among them, Conghua, Zengcheng, and Huadu rural boutique homestay occupancy rates reached 100%. A series of data shows that the Guangzhou rural tourism market is very promising.

"Today, when tourism competition is becoming more and more intense, Jiu Xiang is also afraid of deep alleys." Ke Xiandong, deputy director of the Municipal Culture and Guang Travel Bureau, said that Guangzhou will innovate the marketing model in the future and advance with the times with consumer preferences. Marketing. For example, with the folk festival, the four seasons celebration, the promotion of the specialty products of the hand -in -law, organize the Spring Festival, Rapeseed Festival, the National Camping Conference, the World Litchi Conference, etc., organize rural specialty products, hand letters, and tourism products to participate in the exhibition point.

It is reported that the next step in Guangzhou will focus on creating the "Eco -Cultural and Tourism Cooperation Zone in the Guangdong -Hong Kong -Macao Greater Bay Area", focusing on this travel IP, and launching 10 ecological tourism boutique lines such as rural cultural heritage tourism and parent -child research tour.

Text/Guangzhou Daily · Xinhuacheng Reporter: He Dao Lan Tu/Guangzhou Daily · Xinhuacheng Reporter: Su Yun Hua Guangzhou Daily · Xinhuacheng Editor: Su Shiqian

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