"Night Economy" in many places in China, light up the city to highlight consumption potential

Xinhua News Agency, Beijing, June 28th. Question: "Night Economy" in China to light up the city to show consumer potential

Xinhua News Agency reporter

The night fell, and the fireworks rose. The fragrance of the Red Street Night Market in Longjie Village, Xi'an, Shaanxi is overflowing. Tourists traveling and going should shoulders. A diner in front of the northern Shaanxi lamb hoof.

"Recently, the business is much better. You can sell more than 200 lamb hoofs every night." The 35 -year -old stall owner He Yan comes from Yulin, Shaanxi. He has been selling hometown snacks here for more than two years. He said that after the Xi'an epidemic improved in mid -March, the business slowly recovered.

Recently, the situation of the epidemic prevention and control has continued to improve. With the coming of summer, "night economy" in Xi'an, Hunan, Sichuan and other places is showing vitality. Marley, deputy dean of the School of Economics Management of Northwest University, said that the "night economy" activated consumption potential and played a benign role in promoting economic recovery.

In order to further boost consumer confidence and stimulate consumer demand, China has introduced policies and measures to support the development of "night economy", and further play the role of "night economy" in expanding domestic demand, promoting consumption, and increasing employment. Past kinetic energy.

Citizens taste snacks near Luoma City, Xi'an (taken on June 5, 2022). Xinhua News Agency reporter Liu Xiao

The General Office of the State Council recently issued the "Opinions on Further Release Consumption Potential to Promote the Continuity of Consumption" and put forward 20 aspects of 20 policy measures, requiring comprehensive policies to release consumption potential and promote continuous consumption recovery. Wan Yan, a professor at Beijing Normal University, said that the efforts to break the obstacles of institutional mechanisms in the consumer field brought more possibilities to the development and upgrade of files in the "night economy".

Catering consumption is the main part of the "night economy". As of now, various policies have been introduced in Chengdu, Harbin, Nanjing and other places to support catering.

The recent announcement of the Hunan Provincial Department of Commerce supports the establishment of outdoor prevention of outdoor restaurants in the neighborhood without affecting traffic, and revive the consumer vitality of urban streets.

The reporter visited many "Internet celebrities" night markets in Changsha. Many restaurants were looking forward to this policy. They said that allowing restaurants to be allowed in summer, it has very direct help for the performance of restaurants.

In Xi'an, six development measures supporting the "outdoor economy" and "night economy" were introduced at the end of May, including allowable commercial pedestrian streets, commercial complexes that allow qualified commercial pedestrian streets to operate outside at night, and appropriately extended night business hours.

Thanks to policy support, every night, the stall lights of the unified renovation of the Red Street Night Market lit up, and the standardized operations make the merchant business more popular. "In the past, a cart was sold along the street. Now it is fixed. The business is easy to do, and the customers are looking for it." He Yan said.

In the process of developing the "night economy", good management norms and service mechanisms are essential. On the premise of implementing the prevention and control measures of the normalization epidemic, many cities create a "night economy" demonstration block, "night economy" landmark and "night consumption" business district, and through the cross -border integration of "cultural and business travel" to improve the " At night economy "vitality.

At the fisherman's dock on the west bank of the Xiangjiang River in Changsha City, the 900 -meter -long waterfront line made the magnificent river scenery at a glance. Under the regional environmental governance of the regional government and the improvement of the lighting project of the "One River" city lighting project, a more open, orderly and active "night economy" is slowly paved.

At the outer dining area of ​​the three shops of Fisherman's Wharf, the citizen Wang Ming and his friends ate crayfish. "Eating supper by the river, blowing the evening breeze, and looking at Jiang Jing is really a kind of enjoyment." He said.

In 2019, the most prosperous Tianxin District of Changsha City established the first "night economy" service agency in Hunan Province, the Night Economic Service Center in Tianxin District, Changsha City.

In the operation of the "Night Economy", various problems encountered by merchants and consumers, such as consumer complaints, garbage clearance, etc., the central staff will deal with it as soon as possible during the duty period, or transfer the problem the next day to transfer the problem to the next day, or transfer the problem the next day to hand over the problem. Corresponding functional departments.

Wan Ye pointed out that under the premise of toughness and guarantee of socio -economic order, the prosperity of the "night economy" reflects that there is a lot of room for recovery in the Chinese consumer market. (Reporter: Zhang Yujie, Sun Yi, Zhang Jian, Li Yanan, Ye Ting, Xiong Jiayi, Hu Manyun)

[Editor in charge: Zhou Chuqing]

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