Disney effects help the summer tourism market welcome strong rebound

On June 28, the official announcement of Shanghai Disney Park will re -sell the ticket and will open the park on June 30 with the ticket sales time at 7 am on June 29.

Where to go, the search volume with "Shanghai Disney" as the keyword, an instant increase of 380%, the search volume rushed to the first national theme park; the hotel around Shanghai Disney also began to be popular, and the instant search volume rose 260%. 1.5 times on June 27.

"After the test of the epidemic, Shanghai Disney can reinstate and restart, which is of unusual significance for Shanghai. It is a sign that Shanghai restores fireworks and restores daily prosperity. It is also expected that the summer tourism market will usher in a strong rebound." It is believed that the huge radiation capacity of Disney effects will further drive the resumption of work in Shanghai's cultural tourism industry, and enter a dose of "strong needle" for the recovery of the national cultural tourism market.

From where the reporter learned from this platform, in the past week, hotel reservations have exceeded the same period of 2019, and the national tourism market is ushered in a upward turning point.

"Shanghai Disney's radiation radius is the city, even the whole country, and can play the role of 'amplifier' after the epidemic of cultural tourism industry in Shanghai and the country." There are 69 hotels around the resort. The operating situation of the surrounding hotels, homestays, catering, and shops is directly related to Disney. Where to go, after the Shanghai Disney official announced, the search volume of surrounding hotels increased instantly by 260%, and the reservation volume increased by 1.5 times from the 27th.

The opening of Shanghai Disney also drives the popularity of other scenic spots in Shanghai. Where to go, on June 28, the number of ticket search in Shanghai scenic spot increased by more than double the month from the 27th, and the ticket volume of all scenic spots in Shanghai increased by 80 % month -on -month. At present, in the most popular Shanghai Scenic Area, the top six are the theme parks.

In fact, since the steadily promoting resumption of labor and re -production in June, the Shanghai liquor travel industry has accelerated its "return blood". Data show that from June 1st to June 28th, Shanghai Hotel reservations were 18 times the same period in May, and the search volume of scenic spots increased by 17 times, and it was increasing. In the past week, Shanghai Hotel and local tourism products have increased by 20 % from the previous week.

According to the Big Data Research Institute of the Big Data Research Institute, the business district with the highest reservation in Shanghai also converted from the Shanghai Railway Station, Hongqiao Airport and other transportation hubs in early June to the People's Square, Changshou Road Commercial District, Pudong Lujiazui Financial Trade Zone. The strong recovery of Shanghai Industry and Commerce. After the official announcement on June 28, Shanghai Disney rushed to the third place in the popular business district of Shanghai Hotel.

In addition, Shanghai Disneyland's re -opening door to welcome guests also directly drives the homestay market. Data from Tujia Homestay shows that in the past week, the surrounding homestays around Shanghai Disneyland have grown the most obvious. The surrounding homestay views have increased by nearly 70 % month -on -month, and the order volume has increased by more than double the month. On the Tujia platform, there are more than 4,000 sets of homes around Shanghai Disney, 70%of which are basically provided by Disneyland 7 kilometers. At present, the overall recovery rate has reached more than 70%.

"Consultation has gradually increased. The recent weekends are Bao Dong's orders, mainly in Shanghai's local family passengers. Now many guests are consulting in the summer of July. Here is a wave of staying at the peak. "Cheng Weihua, head of the Huazhu Puchao Garden B & B near the Town of Shanghai Disney Town, told reporters that after the announcement of Shanghai Disney Town announced the restoration of operation, his homestay also followed the fire. With the resumption of work in Shanghai, from the current orders of Tujia B & B, this year's summer Disneyland, Chongming Island, and Dishui Lake Lingang area are more popular with parent -child characteristics.

Reporter: Zhang Yaxin

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