This year's first litchi overseas promotion meeting!Three days in a row, Maoming lychee was heated up

It is hot in summer and lychee is very sweet. This hot summer can't stop the UAE people's popularity of Maoming Litchi.

From June 24th to 26th, the "Maoming Litchi" brand promotion conference (UAE special session) was launched in the UAE. This is the first lychee overseas promotion event this year.

In this promotion activity, Maoming Litchi entered the three places in the UAE Azhiman (Free Economic and Trade Zone), Dubai, and Seven -Star Sailing Hotel, which attracted a large number of citizens and tourists to come to check in. Citizens and tourists who tasted Maoming Litchi at the scene unanimously praised Maoming Litchi.

Expand litchi export

Improve the international influence of the brand

In recent years, Maoming has continued to strengthen the pioneering efforts of the litchi overseas export area. In 2021, the export of litchi achieved a "dual growth", with an export volume of 1554.5 tons, an increase of 63.2%year -on -year, and the value of 23.177 million yuan, an increase of 24%year -on -year.

This year, Maoming took the Dongfeng of the RCEP policy. Maoming Litchi has been exported to 20 countries and regions including Europe, North America, and Southeast Asia. As of June 23, Maoming exported 168 batches of litchi this year, with a total weight of 2111 tons and a value of 48.955 million yuan.

In order to improve the quality of lychee exports, Maoming Organization Team has penetrated the export policy of lychee export production enterprises, carefully listened to export companies to listen to opinions, collect problems and difficulties, and strengthen policy announcements.

Not only that, Maoming also focuses on the preaching of the RCEP policy, actively expand its countries along the “Belt and Road” and the RCEP country market, and help litchi production and processing enterprises to grab policy dividends such as RCEP. In addition, Maoming also actively promoted the RCEP agreement tariff reduction and the rules of origin, guided enterprises to fully enjoy the benefits, and was committed to opening up the channels from "domestic branches" to "foreign tongue tongue", and promoted the lychee characteristic industry in the global supply chain system to form the formation of the global supply chain system. Competitive Advantage.

Close to the marketing area

Stable channel sales share

In the past three years, the Maoming Municipal Party Committee and Municipal Government continued to promote the construction of the "12221" market system of Maoming Litchi, and took the initiative to take the lead in connecting the litchi exhibition and marketing activities. It has achieved remarkable results in the market development area.

In 2021, under the leadership of the government, Maoming Litchi entered Beijing, Shanghai, Guangzhou, and Xi'an for promotion. This year, Maoming Litchi went to Macau, Chengdu, Hangzhou and other places to carry out promotion. , North China, Southwest and other regions.

In order to stabilize the channel sales, Maoming first issued the "2022 Maoming Litchi Delivery Service" this this this year. A number of logistics companies such as postal, SF, Yunda, and Yuantong have accelerated the speed reduction of the lychee cold chain logistics, and launched high -quality, affordable and fast delivery services. Representatives of e -commerce and growers also actively promote other comprehensive service resources.

In order to improve the speed of delivery, the post also opened a direct -shipping line for the main sales cities of eight Maoming Litchi in Beijing, Shanghai, and Shaanxi, and launched a "next day delivery" commitment service for 56 cities across the country. The launch of transportation services, the reduction in shipping costs and the improvement of transportation efficiency have greatly improved the sales efficiency of Maoming lychee, effectively improved and stabilized the share of Maooming lychee in channel sales.

By playing the "four cards" of industries, markets, science and technology, and culture, Maoming fully improves the entire litchi industry chain, promotes the high -quality development of the litchi industry, and continues to increase the income of fruit farmers.

More on -site calling:

【Coordinated】 Huang Yirong

【Reporter】 Zhang Xiaofeng

【Source】 South China Rural Report

- END -