Guangzhou Municipal Committee of the CPPCC "good discussion": star hotel "pair" boutique homestay, rural tourism

In the beautiful countryside, talk about the revitalization of the countryside. Recently, the Guangzhou Municipal Committee of the CPPCC Minsheng Performance Consultation Platform "has something good to discuss" for the first time moved the studio outdoors and entered the countryside of Conghua Miyu Village. Focusing on the issue of "creating rural leisure and tourism products and meeting new needs of the masses", the CPPCC Cultural and Cultural History and Learning Committee organized members of the CPPCC. wisdom.

The Guangzhou Municipal Committee of the CPPCC Minsheng Practice Consultation Platform "Have something to discuss" for the first time will move the studio outdoors outdoors

Consultation point one: characteristic

Suggestion: Small train series northern forest scenery

"It's good to see the mountains and play with the water. But the distance is far and the experience is almost the same. After one or two times, I am not interested." In the street interview, "homogeneity" is that the three groups of interviewed citizens are in the same way. The shortcomings of the rural tourism market proposed. Hu Guosheng, a member of the CPPCC, pointed out by Miyu Village, which was located, and pointed out that this is an earlier rural tourist spot that has been operated. It once attracted all parties to compete. "As a result, we found that when we go to the countryside, the homestays lived in the countryside, the native products of the homestays, and the native products of eating food, the native products of eating, and the native products of eating. The items for playing seem to be similar. "

Jiang Jinbo, a professor at the Department of Tourism Management of South China University of Technology, believes that the homogeneity of rural leisure tourism products reflects the current industry in a relatively extensive primary development stage. One of the typical issues is the insufficient combination of local characteristics and market demand. He said that Conghua's hot spring culture, Huadu's "gray -plastic" folk crafts are unique and worthy of deep cultivation. It is suggested that the Guangzhou industry has their own tricks in relaxation, recreation, nostalgia returns, and relatives and friends. Different needs of Triangle consumers.

Come to eat litchi in the summer vacation and make hot spring water in winter. The people are full during the peak season, and the homestay "one room is difficult to find" -Feng Zhiwei, the person in charge of Hua Daoxi B & B, has first tasted the sweetness of rural characteristics. But during the off -season, the doorkeeper and the loss of money have become a problem that they urgently need to crack. At the moment of rural tourism, how to enrich the consumer format of surrounding tourism and leisure tourism, which enhances the preferred method of people to go out, is the top priority of Feng Zhiwei's market prospects.

"Guangzhou has a huge customer market, but tourists may ignore it: Many Guangzhou people have traveled all over the world. This is actually a very picky consumer group with its own persistence and personality choices." The Secretary -General of the Guangzhou Tourism Association For example, Xiao Libin said that high -priced homestays far away in Tibet are often difficult to find, and the off -peak season is not obvious. A few years ago, he also found in the visit to the Guangzhou Star Bestry that the homestay opening rate of the public swimming pool was higher than the no swimming pool because young consumers' special needs for open social space. "The development of differentiated products must first have a certain market insight to find its own positioning," he reminded.

Ke Xiandong, deputy director of the Municipal Culture and Guang Traveling Bureau, introduced that Guangzhou is guiding the districts to tap the district's rural tourism characteristics such as green ecology, red culture, food culture and other rural tourism characteristics, and cultivate new formats of "rural tourism +". For example, the "Rural Tourism+Sculpture Art" products were launched in the ancient village of Huadu Tou, and the "rural tourism+food" products were launched with Zengcheng lychee as the main ingredients. , Rural cultural tourism activities are becoming more and more colorful.

Hu Guosheng also proposed an idea of ​​innovative tourism according to local conditions: referring to the experience of Swiss trains, and connecting the rural tourist spots around the forest in northern Guangzhou in the form of sightseeing small train to create a beautiful scenery tourism route, promote the construction of a forest leisure tourism tourism Area.

Conghua Aimi Daoxiang Town

Where is the first batch of tourism and cultural characteristic villages in Guangzhou, where is the "special "--

Conghua Westwa Village: Cantonese cuisine research, flower viewing

Conghua Lian Ma Village: Green Ecology, Red History

Conghua Xitang Village: Daotian Culture, Art Animation

Zengcheng Dapu Village: Patrioticism, Farming Sky Garden

Huadu Hongshan Village: rural landscape, seasonal characteristics

Panyu Daling Village: Lingnan Gujian and Dingsheng Culture

Consultation point 2: Quality

Government's recruitment: Star -grade hotel pairing to help towns and homestays

"Tracks and parking are spent for more than half a day" "B & B's service cannot keep up, which affects the mood of travel." In addition, Guangzhou citizens have higher requirements for supporting facilities and service quality of rural tourism. Cui Guanxing, a member of the CPPCC, said that eating, accommodation entertainment is the core competitiveness of a tourist spot. Let tourists slow down and enjoy the life of the suburbs. The quality and service facilities are indispensable.

Shen Lili, Secretary -General of the Guangzhou Homestay Association, is a tourist blogger with many fans. According to her observation, the most scarce supporting facilities for rural tourism are the "last mile". It is not friendly enough, and the bus connection between adjacent rural attractions needs to be improved. In this way, tourists can only choose to drive by self -driving, and they cannot travel peaks. As soon as they arrive on holidays, they will squeeze the original roads that were not wide. "The minds of playing are greatly reduced."

Professor Jiang Jinbo believes that it is necessary to turn the problems such as the lack of position and low -grade quality of Guangzhou rural tourism services in Guangzhou, so that Guangzhou will serve the countryside and make it an important supporting project to create a high -quality urban recreation and vacation belt to support the transformation and upgrading of tourism products in the city. Essence

Conghua Xihe Town attracts tourists to watch with flowers as the media

"Our approach is to improve the improvement of rural human settlements as the basic project to build a beautiful countryside, and promote the countryside from 'environmental beauty' to 'development beauty." In the three -year operation inspection and acceptance of environmental improvement, the seven major agricultural -related districts in Guangzhou have won "excellent" and have won the title of "Excellent" in Conghua District. The new rural construction of the industry and the beautiful and beautiful and beautiful and pleasant rural areas has consolidated the foundation for the transformation of rural tourism in the silence. Ke Xiandong said that through the implementation of the "Thousands of Enterprises and Thousand Villages" project of the Municipal Party Committee, Guangzhou plays the role of leading enterprises, wiring rural tourism pairs, and promoting the breakthrough development of rural industries with characteristic rural cultural tourism.

In April of this year, the Municipal Cultural and Guangzhou Travel Bureau released a hundred "star hotel -boutique homestays" pairing plan to guide and assist rural homestays from the aspects of service and management. Hope gradually improves and adapts to the new requirements of passengers. Wu Guobo, director of Zhudu Village, who participated in the on -site negotiation, revealed that in order to meet the market demand on holidays, in addition to the existing two high -end homestays, they also intend to use the villagers' idle rooms to create a distinctive homestay cluster.

The process of integration of urban and rural and regional public cultural services in Guangzhou has also provided new vitality for rural tourism development. It is reported that Guangzhou is the first to achieve 100%full coverage of the city's community (village) grassroots comprehensive cultural service center in the province, forming the "10 -minute cultural circle" and the "10 miles cultural circle" in the city. There are more and more village tourism and leisure choices for diverse rural tourism.

No rules no standards. Chen Xiaotang, a member of the CPPCC, suggested to formulate a more refined rural tourism service standard system, strengthen supervision and management of catering, accommodation, tourism and other fields, and play the role of industry associations to guide attractive exchanges and cooperation in attractions, homestays, and catering companies.

"Some people once said that there are only stars in Guangzhou tourism and no moon." Xiao Libin expressed another point: Guangzhou once had ten theme parks such as Flying Dragon World, but now the Chimelong Park has made many first in the country. In addition, tourism landmarks such as Guangzhou Tower, Sunac Wentian Travel City, Nansha Cruise Mother Port, and other tourism landmarks have risen. "We might as well let the bullets fly for a while to see how Guangzhou rural tourism breaks out another new way."

Conghua Xihe Town attracts tourists to watch with flowers as the media

Trend: Create the ecological and cultural tourism cooperation zone in the northern part of the Greater Bay Area

During the Dragon Boat Festival this year, Guangzhou received nearly 2.39 million rural tourists, accounting for 51%of the cumulative number of tourists in the city. Among them, Conghua, Zengcheng, and Huadu rural boutique homestay occupancy rates reached 100%. A series of data shows that the Guangzhou rural tourism market is very promising.

"Today, when tourism competition is becoming more and more intense, Jiu Xiang is also afraid of deep alleys." Ke Xiandong, deputy director of the Municipal Culture and Guang Travel Bureau, said that Guangzhou will innovate the marketing model in the future and advance with the times with consumer preferences. Marketing. For example, with the folk festival, the four seasons celebration, the promotion of the specialty products of the hand -in -law, organize the Spring Festival, Rapeseed Festival, the National Camping Conference, the World Litchi Conference, etc., organize rural specialty products, hand letters, and tourism products to participate in the exhibition point.

Ke Xiandong revealed to reporters that the next step in Guangzhou will focus on creating the "Eco -Cultural and Tourism Cooperation Zone in the Northern Guangdong, Hong Kong and Macao Greater Bay Area", focusing on this tour IP, and launching 10 ecological tourism boutique lines such as rural cultural heritage tourism and parent -child research tour.

Text/Guangzhou Daily · Xinhuacheng Reporter: He Dao Lan Tu/Guangzhou Daily · Xinhuacheng Reporter: Su Yunhua Guangzhou Daily · Xinhuacheng Editor: Ye Bijun

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