Environmental protection facilities are open to the public 丨 Environmental protection facilities public openness has a "traffic password"

When the night fell, the moment the camera was opened, the huge traffic passed by the anchor as a current. These invisible and invisible traffic show the most intuitive data, telling you in a straightforward manner that it is now a period of live broadcast. Behind countless such lenses is a live broadcast of the increasingly booming fire. This air outlet has become a battlefield where more and more voices compete. In front of the stage and behind the scenes, watching and participating in the scene, every day, a new story is staged.

Jiangsu Province, hosted by the Nanjing Ecological and Environment Bureau for the first time, has been officially launched to the public for the first time. Open the phone and enter the "Nanjing Ecological Environment" Douyin public account. Through the square screen, you can see the exclusive release of the story behind the scenes of environmental protection facilities. Eight environmental protection facilities including Nanjing Environmental Monitoring Center, Nanjing Hi -Tech Environmental Technology Co., Ltd., Everbright Environmental Energy (Nanjing) Co., Ltd. gathered the live broadcast room to show the mystery and charm from zero distances to the public online.

Put the environmental stories under the spotlight and send it to the live broadcast stage; let the public openness of environmental protection facilities open a new label that is given "you can feel at zero without leaving home." In the live broadcast, environmental protection facilities have gradually rushed to the tide, hoping to stand in this "competition".

The first show, the company's boss appeared on the scene

The blue shirt and the tone suit pants are not common in live broadcasts.

"In terms of electronic waste recycling treatment, the environmental protection disassembly and disposal equipment, information management system, and video monitoring system are used to achieve the environmental protection disassembly of electronic waste. Information technology and traceability. "Chen Huaming, general manager of Nanjing Kaiyan Electronics Co., Ltd. said to the camera.

At the same time, the picture of the lens showed the entire process of electronic waste treatment. The order is full of urgency. Each company has only 10 minutes of display time. Chen Huaming wants to express a lot, but the overall atmosphere looks relaxed. Let the electronic waste go home safely "" The original electronic waste has ID, which can be tracked. "

There are many titles of Chen Huaming, "Xueba" graduated from Southeast University, general manager of Nanjing Kaiyan Electronics Co., Ltd., and MBA instructor of Nanjing University. The name of the anchor is still a bit strange to him.

On the same day, there were 3 corporate bosss who participated in the live show like him. In the camera, each of them stood upright, dressed formally, and said seriously and detailed. Netizens can see that several veteran business explanations are very solid, and they are obviously very familiar with the openness of environmental protection facilities.

The live broadcast is the first show, but the explanation is not. To be precise, it is commonplace.

As early as 2017, Nanjing went to the fast track of the public open environment of environmental protection facilities. Jiangsu Nanjing Environmental Monitoring Center, Jiangsu Jinling Environment Co., Ltd. Tiebei Sewage Treatment Plant, Everbright Environmental Energy (Nanjing) Co., Ltd., and Nanjing Kaiyan Electronics Co., Ltd. are among the first batch of open environmental protection facilities in the country. In 2018, the Ministry of Ecology and Environment held a national environmental protection facility in Nanjing to open on -site observation activities to the public.

In order to enhance the public participation and expand the environmental protection "circle of friends", Nanjing Hi -Tech Environmental Technology Co., Ltd., Everbright Renewable Energy (Nanjing) Co., Ltd., Everbright Water Quality Purification Nanjing Co., Ltd., Nanjing Green Ring Waste Disposal Co., Ltd. also entered the country in 2021 to enter the country List of open units of environmental protection facilities in the fourth batch of environmental protection facilities.

Opening to the public for Nanjing's environmental protection facilities units, it has not been a strange "topic", which is a "regular question". In order to receive the public who came to visit, almost all the boss of the eight environmental protection facility units had worn small microphones, walked in the crowd, and became the interpreter.

"I have prepared at least 10 explanations. For different people, I need to cut into different angles in different ways. In my explanation, it is not only introduced by enterprises, but also combined with ecological civilization education. By introducing electronics, electronics are introduced. The harm of waste guides the people to consciously aware of the importance of the regular treatment of environmental protection enterprises. "Chen Huaming stood in front of the camera, the more he said, the more he said, the more exciting. In the end, he pointed to the "Garden -style Environmental Protection Factory" and used "YYDS" (eternal god), which was considered a cute interaction with the audience behind the camera. From the "cool and handsome" in the barrage, you can feel that the public's traditional impression of environmental protection facilities is also changing.

Preparation, "Eight Immortals Cross the Sea" each shows magical powers

"Can you change your date?" Less than two days before the live broadcast, the friends of the preparatory team were a little nervous.

"What should I do if the anchor says something wrong?" However, the support of the leaders of the Nanjing Ecological and Environment Bureau has given everyone full confidence, and various plans have also been prepared.

In the preparatory team, those who have studied photography, do finances, do logisticals, organize environmental education, and informatization experts, are lacking anchors, no one is confident. The two anchors of the day Zhao Tong and Wang Zhenkun, one is a writing worker, the other is a personnel worker, both of which are young people on the environmental publicity front.

Since 2018, the Nanjing Ecological and Environment Bureau has taken the lead in opening the environmental jitter "Nanjing Ecological Environment" in the province. Live, but in the video industry, it is also a long time. Coincidentally, the first short video released on the Nanjing ecological environment jitter was introduced to the public of Nanjing's environmental protection facilities. The theme of "opening, opening, openness, and openness" was very eye -catching. The background information of the eight environmental protection facilities units, the setting standards for environmental interactive question and answers, the prizes of prizes with a prize, and the interactive exchanges of netizens. Repeat practice, think repeatedly, and then adjust and improve repeatedly.

The background materials of environmental protection facility units are condensed into 87 PPT, and the special work and highlights are marked one by one. Each question of environmental protection knowledge is controlled within 20 words. Try to be as long as possible as the selection criteria, and it is related to environmental protection facilities, and it must be closely linked to life.

"I tuned for a week of live broadcast, and the oral broadcast was the most simple and clear. I still want to be more meticulous." This PPT is the 18th draft of the director of the live director Tang Weili. It keeps deleting the change, just to achieve the best results. It turns out that in this live broadcast, these efforts have not been wasted.

With the nervousness and expectations of everyone, the two and a half hours of live broadcasts were successful. On the same day, the Weibo client and the Douyin client were broadcast simultaneously, with more than 10,000 online viewers.

Innovate, promote education bold attempts

"Environmental protection blind boxes add another 20." "Family, this Zhongshui Recycling technology is absolutely a must." Two young anchors can always grasp the trend of popularity. In the live broadcast room, hundreds of like barrage showed goodwill and affirmation. On the same day, the most popular among netizens was the environmental blind box. When netizens scrambled for it, the staff of the preparatory team really "red eyes".

"It is really moved to see our independent design environmental propaganda materials so popular." Guan Xinyue, the Nanjing Ecological Environmental Protection Propaganda Education Center, is the main creator of environmental propaganda design. When it comes to the production of propaganda materials Our propaganda materials are directly purchased. Now our propaganda materials must be designed, quality, quality+quality, and the integration of environmental protection elements is the most important. Only by impressing ourselves first can netizens like it. "

It is reported that during the Sixth Five -Year Environment Day this year, the "first -handed cargo" column of the Nanjing Ecological Environment Bureau also had a "fire out of the circle". The highlights of work and the environment of the masses.

Since 2015, the Nanjing Ecological and Environment Bureau has begun to design and produce various propaganda materials and multimedia propaganda materials. For example, telling the story of ecological environmental protection in the form of comics, creating a series of works of "Environmental Protection Man", which allows the mascot "windmill baby" to allow Nanjing's ecological environment to lead the public into the front scene of environmental work in cartoons; When it comes up, the traditional culture of the Nanjing Bai Bureau is connected to the environmental education. The lively and playful lyrics contain the mystery of low -carbon life ... Today, the ecological environment propaganda education has become a "traffic password" through new media platforms and new contents. Essence

When the spotlight goes out, these promotional materials printed with environmental protection labels and windmill doll design elements will be packed, and they will be delivered to all parts of the country through logistics to participate in the four seas of the four seas. The combination of ingenuity and wonderful use allows these propaganda materials to be new and go to a larger stage to convey the concept of low -carbon life.

"Through such live activities, the public allows the public to understand the operation of environmental protection facilities around them in a more convenient way. Strengthen environmental protection public participation, increase information disclosure, expand public participation channels, build effective communication between citizens and ecological environment departments Platform. "Hao Yuan, deputy director of the Nanjing Ecological Environmental Protection and Propaganda Education Center, said," In the air outlet of the live broadcast, environmental publicity must be followed by the trend. The next live broadcast event is already planned. "

Source 丨 Chinese Environment News Author 丨 Wang Jinning and Zhang Jian

Edit 丨 Zhang Wei

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