Shenzhen Entrepreneurship • Story Exchange | "No promotion, no branches, this litchi wood roasted chicken shop, it has been on fire for 7 years"

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Shenzhen, a dynamic city, a hot land of one person entrepreneurial. Dare to dare to do it, innovation and entrepreneurship have become a significant label for this city. Struggers from all over the world are creating a new "Shenzhen Miracle" every day.

In order to pay tribute to the builders and entrepreneurs of the SAR, pass the entrepreneurial style of active progress, self -improvement, daring to start a business, and courage to innovate. In -depth the masses, excavate and launch a group of grass -roots struggles and entrepreneurs to record the entrepreneurial stories of ordinary people in this city.

"Every time I come to Dapeng, I will punch cards! Treasure shops for roast chicken", "I don't know this litchi firewood roast chicken shop, I will be sad!" "After receiving the consumer voucher issued by Dapeng, netizens" pressed the head of Amway "a litchi roasted chicken shop. So why does this shop be a good heart in the hearts of diners?

Early in the morning, the back kitchen of Satoshi Roasted Chicken Start began to prepare: Put litchi firewood in the oven, and the chicken for 180 days of the chicken was cleaned, and the exclusive marinade was applied ... The busiest figure in the front and rear chefs is Yuan Shuncong, the owner of the roast chicken shop. The "Shenzhen Second Generation" born in 1994. After graduating from the e -commerce major of the Pengcheng Technician College in Shenzhen, in order to realize his dream -to make a litchi wood roast chicken that made people unforgettable, he started his own way of entrepreneurial entrepreneurship. Essence

Just because of love, the road to entrepreneurship in the "roast chicken" in 1994 opened the road to entrepreneurship

"I like to eat roast chicken very much, but the roast chicken I ate in various restaurants in Shenzhen did not meet the standards in my mind." After determining to make a roast chicken shop, Yuan Shuncong began to prepare for entrepreneurship in order to be able to comprehensively comprehensively. Understanding the market situation, he ate almost all the roasted chicken restaurants in Shenzhen. "When I found that many restaurants were burning chicken for guests, they liked to use various condiments to match, but the key to delicious food should be the original juice Original flavor, highlight the tenderness of the chicken itself. "

In order to make the roast chicken made by himself, Yuan Shuncong arranged exclusive marinade through hundreds of trials, and determined the method of making ancient litchi wood roasting as roast chicken. The best flavor presented is really a test of people. In the early stage of entrepreneurship, I needed to test the best fire and the texture of the ingredients.

For nearly 10 hours a day, stand in front of the high -temperature oven with a high -temperature high temperature, and manually put the heavy barbecue rack and chicken into the oven and repeatedly grill, so that Yuan Shuncong has a well -fired skills: easily carrying dozens of pounds of barbecue racks and can still be able to. To reach the most uniform roasting, just look at the color of the chicken, you can know if the heat is in place or not, you can use scissors to quickly divide the whole roasted chicken within 10 seconds after the oven ................ Let his roasted chicken's reputation rises, and Satoshi Litchi Chai Roasted Chicken Shop has also become Dapeng in the minds of many people.

Do not forget the original intention, do not promote, and have no stores to become a "password" of shop explosion

"The key to the delicious roast chicken is litchi firewood, and the second is to raise the ground chickens for 180 days. The two are indispensable. The delicious roast chicken must be injected with intention, so I have always been baking. Ancient legal person workers are baking and no automatic baking oven. Our store can sell for almost four or five hundred chickens a day in the peak of the holiday season. "Always adhere to the" flow password "of ancient baking, and let Satoshi remember Litchi Chai Roasted Chicken has become an online red shop for netizens on social platforms.

Many people are curious why Congji has not opened the branch so far. Yuan Shuncong replied: "Everyone came to the store to check in and eat roast chicken, and spending a happy weekend with my family while eating, it is very satisfying to me. So I am Now I do n’t want to open a branch or make a large amount of promotion for traffic. For the overall quality control of the roast chicken, the standards in the mind must be achieved. "

For Yuan Shuncong, his most hope is that Satoshi roasted chicken can become the taste memories of the tongue of Shenzhen people. "I am grateful for the college training and the government's support.The store, many new customers who deliberately come to the card have also become mature customers. I am very satisfied with the overall passenger flow in the store, and I am confident that Satoshi Kee Roast Chicken Shop. "Finding delicious roast chicken is a Shenzhen people."Taste preferences; Yuan Shuncong, who is only 28 -year -old, injects his love and entrepreneurial dream into this endless litchi firewood chicken.The busy entrepreneurial business for several years has allowed Congji Roast Chicken to capture the hearts of countless diners. The sweet and mellow and crispy roast chicken has also achieved the tongue feast that Shenzhen people do not forget the tongue.

(Author: Reading Special Rong Media Lab)

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