Can sauerkrautfish prefabricated vegetables be the next explosive product?

Will sauerkraut fish go further after the prefabricated dishes?

After witnessing the fiery prefabricated track, more and more players poured into the prefabricated vegetable industry, hoping to split a cake. With the help of all parties, the category of prefabricated dishes is becoming more and more abundant. The prefabricated vegetable channel observed that some prefabricated "explosive models" have emerged and are welcomed by the market. Sauerkraut fish is one of them.

Sauerkrautfish prefabricated dishes take advantage of the momentum, the market performance is dazzling

According to the "2022 Chinese Vegetable Fish Prefabricated Vegetable Research Research and Competitive Line Monitoring Report" released by Ai Media Consultation, the size of the Chinese sauerkrautfish prefabricated vegetable market in 2021 was 590 million yuan, which is expected to reach 1.69 billion yuan in 2025. More than 50%of the consumers who interviewed like sauerkraut fish prefabricated vegetables; 85.5%of consumers interviewed purchased 1-3 sauerkrautfish prefabricated vegetable products per week.

The popularity of sauerkraut fish prefabricated vegetables can be seen from the above data.

According to the prefabricated vegetable channel, many brands have followed up the launch of sauerkraut fish prefabricated vegetable products, and the market performance is quite eye -catching.

JD sales data shows that in the first quarter of 2022, the sales of Aoi sauerkraut fish increased by 482%month -on -month.

The "New Revolution of Family Kitchen -2022 Taobao Live Prefabricated Report" released by Tmall shows that the semi -finished product of Mai Zimu's sauerkraut fish is listed on Taobao live room prefabricated and sold for 10. It is understood that Mai Zima's most selling aquatic dishes on Tmall channels is also sauerkraut fish.

The prefabricated dish brand Ding Ding Lazy dish, which was established in 2020. At present, its Douyin shop with the first repurchase rate is the pre -made vegetables. The brand achieved a sales of 50 million in January 2022, and in March, it also reached the first place in the littering Fresh brand list.

This makes us think about what is the market prospects of sauerkrautfish prefabricated vegetables? Why can we get hot in the C -end market and become popular products?

Why are sauerkraut pre -made dishes?

High market acceptance, with a wide range of consumer foundations

When buying prefabricated dishes, consumers often tend to choose their familiar and impressive dishes.

As a national dish with a high degree of popular acceptance, sauerkraut fish has long broke through the regional restrictions and has a wide range of consumer customers. Therefore, the prefabricated market for sauerkraut fish also has a broad consumer market.

For a long time, "fish slices are treated in time, and it is troublesome to do it by itself" is the obstacle to the integration of sauerkraut fish into the family consumption scene. The emergence of prefabricated dishes solves this problem well. one.

The hot and sour taste is addictive, and it is easy to form taste memory

At present, many prefabricated vegetable products on the market are heavy foods, such as sauerkraut fish, spicy crayfish, boiled beef, and saffron.

The reason is that on the one hand, heavy taste foods can stimulate the taste. For example, sauerkraut fish is mainly characterized by hot and sour, and is addictive, which is easy to leave consumers a deep taste memory, and then form consumer habits. The repurchase rate is also higher; on the other hand, the light prefabricated vegetable products have higher requirements for taste reduction and food preservation of ingredients. Therefore, most companies will give priority to choosing a prefabricated dish with heavy taste, which is extensive in the research and development process. Use seasonings to reduce the disadvantages of taste to a certain extent.

The supply of raw materials is stable, and the degree of standardization is high

Prefabricated dishes are a product that requires high supply chain systems and can make prefabricated dishes. The supply of upstream raw materials is often relatively stable.

As a major fisheries, Chinese fish supply is sufficient. In recent years, affected by the epidemic, the export of aquatic products has been blocked, and many aquatic companies have also seen the hotness of the domestic pre -production market. It has begun to enter fish fillet processing. The supply of fish fillets on the market is not a big problem. At the same time, the supply of domestic sauerkraut and seasonings is also more mature. Compared with some categories, sauerkrautfish prefabricated vegetables are easier to achieve standardized production.

In recent years, domestic cold chain logistics technology has continued to improve, and it has also further promoted the development of the prefabricated vegetable market.

Conclusion

Sauerkraut prefabricated vegetables have ushered in new development opportunities, but whether it can become a truly popular product of the prefabricated market needs to be given to time to verify. After all, the entire prefabricated market is still in the exploration period, and market education has not yet matured.

(Concerned: Red Meal Industry Research Institute)

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