Night economy ignites Hefei "Fireworks Qi"

Neon's flashing gourmet concerts, crowds of crowds, trunk markets, and urban rhythm night dating friends ... This is the night fireworks of Hefei. On the evening of June 27, "Quality Life · Huidong Consumption" 2022 The launching ceremony of the Night Economic Consumption Season of Anhui Province and "Yueyue Yue Fei" in 2022 The Night of the Night Economic Consumption Season of Hefei City opened on Huahe Road Pedestrian Street, nearly a hundred hundred The theme event of the field night is about to be "launched", and the night economy will be created into a lighter business card in the consumer economy of Hefei.

Consumer Voucher + Night Market

Hi visiting summer night mall

Beer crayfish, summer of Hefei people. In the past two days, Hefei Binhu Yintai No. 3 Gate Square is very lively. A Hi Beer Music Food Festival attracted the residents of the surrounding life circle.

"On the one hand, it is a must -have supper combination in summer. On the one hand, it is a warm and hot dynamic concert. The atmosphere at the scene is hot." "Recently, Hefei has issued consumer vouchers, and there are many shopping mall activities.

"With the night economy as the engine, the summer night of 2022 will continue to create a series of" Drunk Mei Yebin Lake "series of activities. In the future, more than 50 brands will be settled in one after another, including food and wine drinking experience, trend cultural and creative, band performances, and tour patrols. Many activities will be debuted. "According to Yang Wenyan, deputy general manager of Yintai Department Store Hefei Binhu Lake Store, this immersive night market will continue until August 31 to create a more lively nightlife consumption circle for Hefei people.

This Hi Beer Music Food Festival is only a "former dish". Next, Hefei will bring the citizen's last night "dinner".

Nearly 100 night activities

Let the night economy become the shining "business card" of Hefei

The reporter learned that with the starting point of the launching night on the evening of June 27, the five theme sects of "Hi GO Summer, Food Fireworks, Touring in Luzhou, Emotional Night Market, Sports Night Market" will be launched in July-September. Hundreds of night -themed activities cover consumer scenarios such as "Night Buy, Night Products, Night Tour, Night Reward, Night Health".

At the same time, it will also carry out the "Circular Night" series of benefits to the people. It is understood that Hefei will issue 50 million yuan passenger cars, home appliances and consumer electronics government consumer coupons, and issue 50 million yuan "50 % off food" consumer coupons, Meituan issued tens of millions of "Hefei Department Store Consumption Vouchers "Anhui UnionPay and CCB Life launched various theme consumer coupons, bringing multiple discounts to the general public.

In addition, in the later period of the consumer season, it will be released in the 2022 Hefei Night Economic Network Red Pasher List. It will develop the "Cross -Night Yueye Hefei" surrounding cultural and creative products, and will build the night economy into a bright business card in the consumer economy of Hefei.

Issuing consumer vouchers 300 million yuan

A new round of promoting the recovery of the full chain of consumption

It is understood that from June to December, Anhui Province has concentrated on the theme of "quality life · emblem consumption", "one city, one season and one theme" as the carrier, with automobiles, home appliances, catering, service, e -commerce, pedestrian streets, etc. The key sector is a new round of consumer activities in the starting point. The encryption has various forms of promoting consumer activities to help consume the full chain recovery.

Fang Xu, secretary of the Party Group and Director of the Provincial Department of Commerce, introduced that as of now, a total of about 300 million yuan in consumer coupons have been issued throughout Anhui Province. Based on the preliminary plan arrangements, the number of consumer vouchers will be issued by 160 million yuan. "It can be said that this year's consumer activities are the year with the largest investment in government funds and the most benefits for the people."

"We will highlight the guidance of activities and promote consumption to benefit people's livelihood with better goods." Fang Xu introduced that this year, the province organized more than 150 cars and consumer activities for car and home appliances. Through the focus on the "Night Economic Consumption Season", "Playing Pedestrian Street", "Anhui E -commerce Live Contest", "Anhui Good Network Products Competition" and other activities, combined with hot periods, docking platform resources, and surrounding "night purchase, nightpies, night tour , Night Awards, Night Jian "five major scenes, forming online and offline multi -channel channels to promote consumption and convenient consumption, and activate platform consumption.

At the same time, the Provincial Department of Commerce also puts forward specific financial support for various types of promotional activities, such as upgrading and reconstruction of provincial -level characteristic commercial streets, first store economy, old -fashioned chain operations, urban one -hour clock to build pilots, convenience store chain, and convenient store chain, convenience stores, and convenient stores, and convenient store chain, convenience stores, and convenient stores, and convenient store chain, convenience stores, and convenient stores, and convenient store chain, convenience stores, and convenient store chain, convenience stores, and convenient store chain, convenience stores, and convenient stores, and convenient store chain, convenience stores, and convenient store chain, convenience stores, and convenient store chain, convenience stores, and convenient stores, and convenient stores, and convenient stores, and convenient stores, and convenient stores, and convenient stores, and convenient store chains, convenience stores, and convenient stores. Public welfare agricultural products wholesale market, agricultural cold chain logistics and other projects have increased financial support.

"We also cooperate with UnionPay, banks, platforms, and merchants to adopt a variety of forms such as discounts, red envelopes, lottery, and issuing consumer vouchers for food, purchase, text, entertainment, entertainment, travel, and travel. Subsidies. "Fang Xu introduced that these measures will effectively enlarge the consumption effect and stimulate consumer potential.

Jianbao All -Media reporter Li Runyuan Lotte Yinzi

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