The model of Deqing can buy a new book to read the new book to read the new book at the entrance of Zhejiang Province.

Zhejiang News Customer Reporter Meng Lin Li Jiaoyu Sharing Alliance Deqing Station Wang Lizhong

Jianuan Town, Qianshan Town, Qianshan Township, Deqing County. Photo by Bai Yu, a shared alliance

When you go out for a few minutes, you can meet a bookstore, and then find your favorite book. This situation may not be uncomfortable in the city, but it is rarely seen in the countryside.

A few days ago, our province issued the "Notice on Promoting the High -quality Construction of" Agricultural Book House+Xinhua Bookstore "(rural study), and proposed that by the end of 2022, the province will build 100 rural study demonstration sites to meet the needs of knowledge and promote the future villages Construction. The new model of this rural study house is derived from the "farm book house+Xinhua Bookstore" urban and rural Yuexue system established by Deqing County since 2021 -attach public welfare reading service points to operating entities and explore out An urban -rural integration path that relieves supply constraints and meets multiple needs.

In Deqing County, the new farm book house is dotted and embellished in multiple villages, so that reading tentacles can be within reach. Farmers can buy new books and read new books. The farmer's bookstore has gradually become a cultural micro -landmark and an Internet celebrity punching place, creating a comfortable reading experience, and setting off the style of reading. What is the good thing for the "Farm Bookstore+Xinhua Bookstore" model? What do you do? What impacts have it on the lives of the local people? The reporter visited Deqing's many farmhouses and sought answers.

Liaoyuan Village Farmers Book House combined with the writer's village, screenwriter village and art village created by Mogan Mountain Town to hold sharing sessions. Motor Mountain Town Government Photo Confession

Meet the villagers' reading needs for the bookstore "alive"

In the first floor of the farmhouse in Qianshan Town, Zhongguan Town, Deqing County, more than 2,000 new books are placed in the book borrowing area, mainly literary and children's reading. The villager Tan Yunxue chose a suspense novel "Buried" from the bookshelf, sipped a coffee, and looked around on the sofa in front of the floor -to -ceiling window.

At the age of 43, he graduated from Yunyun's undergraduate and currently operates a fruit shop in Zhongguan Town. "It takes only 5 minutes to walk from the store to the book house. I especially like to read paper books, and I will come over as soon as I have time." There are also few people who come, and many books have to go to the county or library in the county.

The reconstruction of the farmhouse house, which is regularly added to the reader's feedback, not only talks about the suspense novels that Yunxue likes, but also meets her daughter's extracurricular reading needs. The new book can be sold, and free borrowing can also be seized. As a library for the library of Deqing County, it can be paid. This means that in this small book house, you can buy or borrow books in the county and library in the county. "I have also borrowed" Centennial Literature Volume "in the bookstore that it was difficult to borrow before." Tan Yunxue.

The changes in the farm bookstores of Qianshan Town have attracted many villagers who are threatening to study as if they were about to read. Every weekend, many villagers come to enjoy reading time. Because there are more people, they often need to wait.

All of this benefits from a "minimally invasive surgery" in the blade of Deqing County.

"Although the farm bookstore is built early, the update funds are gradually increasing in operation, old book resources, difficulty in borrowing new books, and less cultural activities." In the past, the administrator of the farmhouse was mainly part -time by village cadres, lacking special personnel management, and lagging digital construction. Some slightly remote towns, the utilization rate of farmhouse houses is not ideal, and there are different degrees of idleness. Especially after the "double reduction", the masses' demand for reading has increased, and the contradictions of the bibliography are not right and the update is not in time.

At the same time, as a public space and cultural carrier that contains the spirit of the venue, physical bookstores also face unprecedented competition, falling into the dilemma of slow market expansion, difficulty in villages, and low benefits. In 2020, three stores directly under the Xinhua Bookstore of Deqing County were retail of nearly 10 million yuan, but due to the high operating costs, they were in a loss state.

The interior scene of Yuyue Studies in Yuyue Town, Deqing County. Photo Conferry of the Propaganda Department of Deqing County Party Committee

In order to respond to the spiritual and cultural needs of the masses and promote the quality and equalization of reading services, at the end of 2020, the county government and Deqing County Xinhua Bookstore Co., Ltd. negotiated. For venues from all towns and villages, Xinhua Bookstore undertakes operations, negatively profitable, and explores a new road of "farmhouse book house+Xinhua Bookstore" together.

Qianshan Village, Zhongguan Town took the lead. "Qianshan Village was originally a collection town, and there was a certain cultural accumulation. The elderly and children in the village have the habit of reading and reading." Mei Guohong, secretary of the Party Committee of Qianshan Village, told reporters that in the comprehensive rectification of small towns in 2017, the village created the pre -pre -pre -created pre -pre -building house in the village. Leave space. After intervention in Xinhua Bookstore, managers were trained, and they were responsible for book selection, borrowing circulation with the county library, and distributed by special cars.

The upgraded farm bookstores have realized "special daily management, activity week week, and new books." Xinhua Bookstore, Library, and County Volunteer Service Federation also formulated unified service standards, specializing in one cultural volunteer for management. Song Jinping, a cultural interpreter in Qianshan Village, also "switched to care" to become a full -time book manager of the book house.

"Based on the needs of the villagers, the book house provides agricultural books related to agricultural production in combination with the characteristics of farmers' agricultural production in the aspects of farmers, and to ensure the accurate supply of books." Song Jinping said. The farm bookstore in the new model is not only welcomed by young people, but also a fixed reading point for many elderly people in the village every morning. The service scope of the bookstore covers left -behind children, returning to the country, and the "five old" in the countryside. Just two months after opening, the sales of the new book exceeded 20,000 yuan, and the book borrowing more than 500 copies. The villagers enjoy reading in the farmhouse. Photo by Bai Yu, a shared alliance

Create a unique cultural space book house "tide up"

What surprises the villagers is not only to become more books, but also the iterative optimization of the space layout, so that the bookstore "face value" is upgraded. Parent -child reading areas, cultural and creative stationery and teaching auxiliary books, zero -selling areas, water bar and other diversified scenarios, gathering into a unique cultural reading space outside a city.

Entering Yuyue Study in Yuyue Town, there is almost no seat here. Yao Genhua, the head of the old cultural station on the town, brought a reporter on the side of the introduction. The new cultural space of studying leisure and simplified catering has been very popular since its opening! "

The 500 square meters of space, plus the warm light on the ceiling and the shelves, make this study look very spacious and bright. The unified wooden decoration table and chairs, with green plants, give the reading area a trace of casual atmosphere of cafes. Many students are writing homework quietly. The bar at the door provides tea, coffee and other drinks, which is very popular. Among the various creative products sold in the cultural and creative area, an automatic pencil is often out of stock. Continue to go inside, and outdoor rooftop, you can read and drink tea while watching the landscape.

Beginning in 2020, Yao Genhua has successively ran a number of cities to visit the "Internet Red Bookstore" and visit the urban study ... "I will take it down when I see the design fashion study." To achieve the most perfect effect, bring the most comfortable reading experience. He believes that rural study rooms are not only a carrier that changes the spiritual appearance of villagers and improves the comprehensive quality of villagers, but also enrich the service system of the grass -roots library.

Multi -functional integration has made the farmhouse "tide". Deqing's farm bookstore is no longer limited to borrowing books and retail, but explores the "Book House+" model to create a rural cultural space with high value, composite, and leading lifestyle. In order to become a composite space for the masses, the farm bookstore also uses a variety of cross -border business models, which is also the focus of Deqing in the new round of farm bookstores.

The "new coffee study" in Xincheng Town is a literary reading space hidden in the cafes in the ancient town scenic area. In the old -fashioned old -fashioned buildings, the stylish decoration style highlights the style. The seemingly careless bookshelf corner is full of ancient town culture. Here are books, coffee, and some specialty souvenirs, such as the new city of rice wine, ancient town postcards, and cultural and creative products printed with silkworm flowers. Tourists are reading here, while enjoying the wonderful reading time, they also accept the influence of ancient town culture.

The Skyrim Book House in Xiazhu Lake Street is located at the entrance of the Sky Mori Scenic Area. It is a multi -functional place that integrates buying books, reading, and leisure and entertainment. Visitors and villagers can read books in many scenes such as "Tree House Bamboo Forest", "Under the Sky", "High -Elastic". The bookstores are implanted with special cultural and creative products such as Zhu Xi dolls in Xiayu Lake, adding a bit of cultural atmosphere to the scenic area. The Yuexiang Leidian Study Room, located in Leidian Town, incorporates unique local cultural characteristics such as the middle and early Mingming ruins.

"The upgraded version of the farmhouse house not only meets the needs of the villagers' borrowing. If it is a popular tourist village, building a personalized farmhouse can be used as a small farm and civilized tourism integration, which is equivalent to supporting and promoting tourism elements. "The relevant person in charge of the Propaganda Department of the Deqing County Party Committee introduced," Especially tourists from other places, they see not only the book, but also to read a local building, or a rural cultural characteristic display. The service and display role will be more intense, and even become a window to inherit regional culture and promote the local spirit. "

"Tide up" is indispensable for digitalization. On the online, through the cooperation with Himalayan, Deqing connects 25 digital resources including Zhiwang, e -book, Longyuan Journal, etc., and a total of 150TB of digital resources, so that villagers can enjoy the "digital cultural meal" in the farmhouse; Intelligent transformation offline, most of the bookstores introduce technical means such as intelligent touch, voice recognition, webcasting, audio -visual studies, and build various digital reading facilities to form online and offline integration and mutual promotion, and have a sense of science and technology reading. Experience.

The exterior of the farm bookstore in Ligan Village, Mogan Mountain Town, Deqing County. Motor Mountain Town Government Photo Confession

Reading wind blows the rural bookstore "rise"

What can a prosperous bookstore affect the surroundings?

"I didn't expect that there would be so many people." Zheng Qi, the person in charge of Deqing County Xinhua Bookstore Co., Ltd., recalled that although the opening preview of the residents was published in advance, the day when Yueyue's study was officially opened, the bookstore was lively like a " Vegetable market. The villagers came in with curiosity. The children talked excitedly that after a few days of maintenance, the study finally became a quiet reading space of a person, and it also brought a popular reading atmosphere. Yueyue Study Room is located in the most popular area of ​​Yuyue Town. There are supporting facilities such as schools, gyms, and cultural squares around the surrounding area. Most residents in the town only need to walk for 15 minutes. After the study was open, Chen Xinping, a student of Yuyue Middle School, came here to study with his classmates every day after school. After school, many parents pick up their children to the study, or open a period of parent -child reading time, or use it as a temporary "custody" to let the child study them by themselves. There are also several young people who work in the town of science and technology companies who often come to the study "office".

Seeing this situation, Yueyue's study has launched various cultural activities such as reading salons, release of new books, and movie viewing experience to meet the cultural needs of different groups. For example, in the context of the "double reduction", it provides public welfare hosting services and offers courses such as painting, paper -cutting, and is welcomed by nearby villagers.

Liaoyuan Village Farm Book House is located in the village town where the homestay gathers. In the past, tourists often walked here to check in and take pictures. This bookstore combined with the writer's village, screenwriter village, and art village created by Mogan Mountain Town to hold sharing sessions. Villagers can also encounter "big coffee" from time to time to collect the style.

Up to now, 60 Yue Reading Yuexiang Receptions have been built in Deqing County, and online and offline cultural activities have been carried out, attracting more than 100,000 people to participate. With the help of Xinhua Bookstore and County Library, Qianshan Town's farmhouse houses held more than 30 national reading activities within a few months. With rich venue resources as the carrier, the Deqing County Library also sinks more about literature resources and cultural brand resources to the grassroots level, and conducts reading promotion activities in multiple forms to drive reading. For example, through the model of "Public Points", activities such as "master reading", "local reading" and "Deqing Ranglang readers" have successively entered the rural farmhouse bookstore. Interactive forms of interaction with local readers and landscapes, allowing readers in the county to enjoy reading activities nearby.

"No matter what people walk into the farm bookstore, as a reading space, there are always people who have become closer to books here. Here we get different exchanges from the past, and even change their lives. This is just right. This is just right. It is the significance of opening up a unique cultural space in the countryside. "The relevant person in charge of the Propaganda Department of the Deqing County Party Committee said that in 2021, the comprehensive reading rate of residents in Deqing reached 92.4%. The new model of the "Farmers Book House+Xinhua Bookstore" has optimized the supply of public cultural services, extended cultural benefits to the tentacles of the people to the front line of the grassroots, and promoted the spirit in the fragrance of books. And the next 100 rural study demonstration sites that are about to build in the province will undoubtedly make the flowers of the reading civilization flowing through the land of the river.

Reporter's note

In the setting sun, the children who were from school have occupied the best position of the bookstore. They started to read the story that had not been read yesterday. The parents next to them bought books to collect books on their order. This scene happened in the scenes of the Daqing Farmhouse Book House, and it has been hovering in the minds of reporters.

The revitalization of the countryside is inseparable from cultural support. As the end of the rural public cultural service system, the farmer's bookstore has become a cultural habitat for villagers to "punch in", so that small villages also have "poems and distant". More and more farmers have entered the book house and fell in love with reading. The farmer's bookstore has gradually become a "cultural granary" that condenses the spirit and promotes rural civilization.

During the interview, the reporter encountered Zhu Mingqing, a reader who often stayed in the farmhouse for the first time. She is a frequent visitor to Qianyuan Town Xiuji Town Library. She said that for the farmer's bookstore, books are the most basic services, and more content can be loaded, such as compiling and organizing village chronology or village history, collecting local literature materials, good people and good things. , Protect and develop the excellent traditional culture of the local area, form a local cultural brand with local characteristics, to enhance the enthusiasm of the cultural consciousness and self -confidence of rural residents, strengthen cultural identity and condense, and improve the enthusiasm of cultural heritage and creation.

Little farmhouse bookstores can be made greatly. Some bookstore managers have said that they can give full play to the cultural guidance function of farm bookstores, break the traditional role positioning of "sending culture", and expand the single features of "spreading culture" to many functions of "recording culture" and "creation culture". When you want to know a village, you can walk into the farm bookstore in the village. It has a thick local history, lively local opera, wonderful art exhibition ... From this dimension, farm bookstores can be entirely for rural public culture Construction and cultural revitalization provides endogenous development momentum.

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