Where is the future efforts of Tencent Games?Ma Xiaoyi did not hide

21st Century Business Herald reporter Bai Yang Beijing report

On the evening of June 27, the 2022 Tencent Game Conference was held online. Tencent Games released 26 game products and content, including 12 new games and 1 native cloud game technology DEMO.

As the header of the game industry, every move of Tencent Games has attracted much attention. Next, Tencent Games's judgment of the game industry and how to layout, Ma Xiaoyi, senior vice president of Tencent, gave his answer.

Talking about the layout plan of Tencent's game, Ma Xiaoyi said that a first strategic change is to make games for global players. "Over time, more and more players in the world will play the same type of games, and have the same requirements for the quality of the game. At present, the Tencent Games self -developed team already has a variety of products at the beginning of the project, and it is It is designed as a global product, not just limited to a certain market area. "

Secondly, Tencent Games will keep an open attitude towards all platforms and create high -quality works that make full use of the advantages of different platforms.

Ma Xiaoyi said that despite the strong growth of the mobile game market, the PC and the host side are still the best platform for creating a new gameplay or IP. At present, Tencent has exceeded 3,000 PCs and host games overseas. They will continue to try new gameplay in 3A -quality PCs and host games.

In overseas markets, Tencent Games is increasing the deployment of local teams that are deployed into a system and a scale to build a global game collaboration system that integrates R & D and distribution.

"We hope to give full play to Tencent's core advantages in mobile games, GAAS, e -sports, technology and other core advantages, and have more collaboration with global developers in cross -platform production and full -regional distribution. Improve the game ecological construction together. "Ma Xiaoyi said.

In terms of new technology investment, Ma Xiaoyi said that the game is the product of science and technology development, and it has also been the most active industry for the application, popularization and promotion of cutting -edge technology. In recent years, some new technologies with potential to promote the gaming industry are breaking through the "night before". Tencent Games has begun to actively invest in resources, hoping to promote these technologies to achieve industrial landing faster.

Among them, XR is an area that Ma Xiaoyi believes is worthy of attention. Ma Xiaoyi said that in terms of VR interactive equipment, many key technologies have been constantly making breakthroughs. The display screen has improved in 4K resolution and brightness. Human -machine interaction of emoticons will bring a significant immersion experience upgrade.

On the top of the technical breakthrough, Tencent Games judge that VR will still maintain the form of special equipment in recent years. Most manufacturers will choose to create a soft and hard -and -hard, vertical, and relatively closed ecosystem like Apple. "We have also recently established a hard and hard XR business line. I hope to seize the opportunities of the next 4-5 years. In the software, content, system, tool SDK, hardware and other aspects, they will actively try to create an industry benchmark VR product and experience. "Ma Xiaoyi said.

In addition, Ma Xiaoyi believes that although the cloud game is still in the exploration stage, the original products are relatively lacking, the input cost is relatively high, and the business model is further verified, but in technology, it is expected to make the game break through the physical computing bottleneck and achieve a larger scale The scene and more realistic and fine interaction.

Tencent Games will continue to invest and explore. At present, Tencent Games has made some new breakthroughs in technical. The first public cloud game technology DEMO at this press conference is based on a set of self -developed tools that fully constructed in the cloud environment, which can achieve film and television -level animal and plant rendering effects, to achieve higher screen quality than ordinary 3A.

Ma Xiaoyi said that this is also one of the primary cloud game technical solutions that can reach the application level in the industry. "This will further release the production efficiency of game research and development, improve product quality, and help to find new breakthroughs in gameplay."

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