Last weekend, tourists across the country worked overtime

The summer is approaching, and the tourism recovery is much faster than imagined.

The Potala Palace in Lhasa, Tibet restarted the queue, and tourists in major scenic spots in Xinjiang are endless. It is difficult to park in the ancient city of Dali. Multi -local scenic spots are full last weekend. Imagination.

Under the east wind of macro policies, the support of the tourism industry and the "active self -rescue" of scenic spots, hotels, and travel agencies are regarded as the "only magic weapon" to accelerate the recovery of the tourism industry.

Authorized this article reproduces from the Tourism Realm (ID: lvjienews)

01

Crazy weekend

In mid -June, the Huangshan Di accompanied by Huangshan Di, who had been in confusion, put down the tea picking tool in his hand. He picked up the bright yellow tour guide flag again.

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Entering June, the nationwide testing and isolation policies were relaxed, and Li Leyu's work quickly became busy.

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In the past weekend, the path of Huangshan's uphill to the Lotus Peak was squeezed. Li Leyu raised his flag high in the crowd and dumb his throat.

On June 26th, a mountain tourist area tourists Yingmen

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In Li Leyu's memory, the last Lotus Peak of the 36th Peak of Huangshan was crowded with various accents. During the Spring Festival this year, the national epidemic was one after another.

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At the end of March of this year, Li Leyu signed up for the 170 yuan daily salary and packaged tea collection with the help of the local tourist bureau of Huangshan. He also "temporarily transferred" with him and more than 20 tour guides from various travel agencies.

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In his spare time, Li Leyu couldn't help but start the Douyin live broadcast room of Huangshan Tourism. He watched the lonely welcome pine in the video, and imagined the day when the epidemic improved. Here, faster than expected. "

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One thousand kilometers away, the night in Furong Town, Xiangxi, Hunan, was at night. Tourists who watched shoulder -shoulder watched the street juggling under a red lantern.

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"Where did people come out?" Zhou Xiting's no warning of Xiangxi tourism was completely confused.

Last weekend, tourists swim in Furong Town, Xiangxi Night

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In any case, what made Zhou Xiting laughed at that her inn was the first full room in 2022. "There are still a few empty rooms on Wednesday. The collective dispatch. "

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The flow of people in Guizhou is also growing, and the growth rate of tourists is synchronized with the soaring water of Huangguoshu Waterfall.

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Liu Quanan, a 43 -year -old Huangguoshu Waterfall Scenic Area, has spent a long -lost crazy weekend. One by one traveling one by one into the parking lot of the scenic area. Essence

On June 25th, the tourist car of Huangguo Tree Scenic Area takes the ride to the crowd of people

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The people in the scenic area are overcrowded, and the diffuse waterfall water is wrapped in the mixed smell of cigarettes and perfumes. Liu Quanan scheduled the vehicle nervously. He pushed open the restless travelers in front of him to remind them not to worry and arrange it.

After a bus Essence

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He smiled bitterly and complained to the tourism community. "When there are few people, they are afraid of unemployment, and there are more people who can't be busy. What do you say?"

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From more front -line reports from the reader community of the tourism world, the Potala Palace in Lhasa, Tibet has begun to line up. There are endless stream of tourists in Xinjiang. The weekend is full, and the speed of the tourism recovery is far beyond the imagination of the industry.

02

Policy

What made the tourism industry suddenly return?

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Earlier, the national epidemic prevention policy was relaxed, and the State Council joint control conference emphasized that the "nine inaccurate" requests are generally regarded as good news that the industry is generally deemed to be loosened by tourism. Recently , Chaoyang City, Liaoning Province, Jinzhou City, and other places were notified for criticism for "excessive epidemic prevention".

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When the domestic epidemic is getting better, there are also many places began to relax the epidemic prevention policies.

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On June 22, Hainan released the latest epidemic prevention and control adjustment. Generally, the immune -related area was reduced to 11, focusing on the emergence -related areas and severe epidemic -related areas. Previously, many districts in Beijing and Shanghai, which were listed as the key toxic areas. Listing of the epidemic prevention area means that the Shanghai/Beijing non -epidemic -related zone can only be tested in the implementation of the implementation nucleic acid test.

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Last year, Xinjiang's epidemic prevention policy was regarded as the "most" of the provinces.

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However, this year Xinjiang's epidemic prevention policy is much more relaxed than last year. As long as it is not from the immune -related area, most autonomous prefectures can pass with "48 hours of nucleic acid".

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It is worth mentioning that after applying for the "whole Xinjiang code" this year, the green code can be unobstructed in various states in Xinjiang, and there is no need to repeat multiple nucleic acid testing.

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"In the past two years, Xinjiang's tourism was almost unprepared," Song Huanhuan, a Xinjiang tourism industry, was emotional. "This year, Xinjiang's affordable policies are friendly and basically have no epidemic. It is normal for tourists from all over the country to go to Xinjiang."

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Under the east wind of macro policies, the "active self -rescue" of the tourism industry and scenic spots, hotels, and travel agencies in various places are also regarded as the "two magic weapons" to accelerate the recovery of tourism.

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Yang Kang, the person in charge of the marketing of Zhaoxingzhai, Guizhou, believes that the government has some functions to issue consumer coupons. "Although it is not a direct subsidy scenic spot, the provinces who have received full -time inside coupons and hotel check -in vouchers are the recovery of the recent scenic spots in Guizhou. It plays a vital role. "

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In addition, in Yang Kang's view, the "inner volume" of Guizhou Scenic Area is also powerful. Motors 50 yuan, elevator 50 yuan, cable car 20 yuan, most guests still have to consume ... "

Because the tour guides switch to tea and pick up tea, their well Essence

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A local tourist who is familiar with the marketing and operation model of Huangshan Scenic Area, Xiao Jiu, said, "The hotels on the top of Huangshan Mountain are all stock companies. For example, a house is usually 1060 yuan for travel agencies. The company contains two Huangshan tickets in addition to 999 yuan accommodation through the straight customer platform, applets, Douyin, and experts.

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According to Xiao Jiu's disclosure to the tourism community, "Huangshan now has many tourists every day. Yesterday 9,000 people were around the mountain, and they were full of rooms before July 15th."

03

Is the summer dividend coming?

Zhou Xiting's inns were full of rooms. She looked at the list of guests and still did not have 30 % of Beijing -Shanghai tourists who occupied more than 30 % of residents before 2022.

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"When will Beijing and Shanghai people travel smoothly, they can be said to have officially lifted the ban in the country." Zhou Xiting missed the days in the first half of 2021. At that time Members are her favorite group of customers.

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The national tourism travel market has recovered steadily, and tourists from Beijing and Shanghai are still vast.

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It is worth noting that Shanghai has zero society for 5 consecutive days, and the Beijing and Shanghai travel markets that have fell into the valley have gradually climbed, and they look forward to recovering before the summer.

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Before the opening of the provincial tour, Beijingers ushered in the favorite Universal Studios.

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On June 25th, Beijing's temperature soared to 40 degrees, and the roots of the imperial city were burned at high temperature. The number of people entering the park is expected to be 6,500.

On June 25, Universal Studios, Beijing was re -opened

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In the eyes of many Beijing tourism industry, the re -business of Beijing Universal Studios is a signal.

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Starting from the beginning of this year, the cross -provincial travel departure from Beijing has stagnated, and the industry has spent half a year in the torment.

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Tourism across the country has recovered, and the days when Beijing tourists have begun to be officially unblocked.

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Ctrip data shows that the Beijing tourism market will usher in further recovery recently. Compared with May 25th-June 8th (including the Dragon Boat Festival Holiday), the total number of tourism markets in Beijing from June 23-July 7 has increased by more than doubled. The amount increased by nearly 6 times.

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The summer is approaching, whether Shanghai tourists can travel smoothly are also critical to the tourism industry in the Yangtze River Delta region.

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There are no new cases in Shanghai for many days, and Zhejiang, Jiangsu, Anhui and other places have successively adjusted the health management measures of Shanghai (return) personnel. in

In Li Leyu's memory, there are not a few Shanghai people who choose to live in Huangshan. Huangshan Taohua Island, Narnia Town, Dexiongtang, His Hospital of Huizhou ... Many communities can see Shanghai people, and some of the Shanghai residents in some communities have 400 or five hundred people.

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Good mountains and water are the first reason for Shanghai people to choose Huangshan tourism and live. After the opening of the Hangyao high -speed rail, the fastest shift from Shanghai to Huangshan only takes two and a half hours.

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"I can see the Shanghai people in the circle of friends move again," Li Lezhen said. He expects that Huangshan will usher in a large number of long -lost Shanghai guests in the summer.

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A soaring tourism recovery curve appeared.

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As of June 21, data from a well -known tourism platform showed that in the past week, cross -provincial inter -provincial and group tour booking volume has increased by 291%month -on -month; summer inter -provincial hotel reservations have increased by 151%month -on -month; It has increased rapidly since the month, and the average number of orders in June has drove over the same period last year.

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On Monday morning, Liu Quanan stretched his waist. The house he rented was not far from the Huangguoshu Waterfall Scenic Area. It seemed that he had heard the sound of the horn of the tourist bus, which was a busy day.

Power statement

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