As a result, Procter & Gamble was fined 700,000!

The official WeChat public claims that "women's foot odor is 5 times that of men", and the Procter & Gamble public account published improper content. Recently, Guangzhou Procter & Gamble Co., Ltd. was fined 700,000 yuan for violating the advertising law.

The administrative penalty decision shows that from March 13th to 24th, the parties published an advertisement that "women's foot odor is 5 times the man's foot odor is a man? Don't believe it now" on his public account. After verification, the advertisement did not indicate the source when quoting the content, and was not exactly the same as the original quotation content, and the use of data and statistical data was inaccurate. At the same time, the parties used men and women's body odor to compare advertisements to form an advertisement, constituting "hindering the public order of society and violating the good society of society."

It is understood that on March 13, Procter & Gamble released a titled "Women's Foot Stink is 5 times that of men?" This article said, "Women's foot odor is 5 times the men's feet." "Women also have a body odor, and their breasts are the most smelly." "Women who love cleanliness, panties are dirty than men", "twice as dirty women's hair than men", at the end of the article, a girl wearing the word "Procter & Gamble" recommends her own house The product is called "we have 5 sets of fragrant incense." Under the "5 times the feet of women's feet are men", the article says that "the bacteria breeding rate of men's feet is 400%and women are 2300%." The tweet has been deleted and the public account involved has been canceled.

On March 24, "Procter & Gamble China" Weibo responded, "We disrespect to women for women's recent articles for the Procter & Gamble Center account, solemnly apologize. Procter & Gamble has always advocated equality, tolerance and respect. This article has been deleted and the operation of the account is serious. We will definitely reflect deeply and prevent similar situations happen again. "

Source: Xiaoxiang Morning News

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