The e -sports trend collides with folk scenic spots, Hubei created the first e -sports attribute scenic spot

The Yangtze River Daily Da Wuhan Client June 27 (Reporter Huang Lijuan Correspondent Baishi) On June 27, the 2022 Tongcheng Cup King Glory Competition officially kicked off. Create an e -sports event for the cultural tourism industry. With the event, Pengjiazhai Tourist Scenic Area will become the first tourist attraction with e -sports attributes in Hubei.

The 2022 Tongcheng Cup King Glory Tournament was jointly launched by Tongcheng Travel and Tencent's Life. From June 27th to July 8th, e -sports enthusiasts can register online. From July 9th to 15th, the Shanghai selection of WeChat and QQ track will be opened simultaneously, and the two teams will eventually enter the finals. On July 23, the offline finals with the theme of "Fighting Mo Xiao" will start at the Moxia Tower of Pengjiazhai Tourist Scenic Area to decide the championship of the event.

The Pengjiazhai Tourism Scenic Area is located in Xuanen County, Miao Autonomous Prefecture, Enshi Tu, Hubei Province. It is based on the Pengjiazhai Sling Foot Building of Pengjiazhai, a national key cultural relics, and the construction art and Tujia culture as the soul. A activated, dynamic, regenerative Tujia Pan Museum. During the finals, Tongcheng Travel also prepared the marketing area, camping experience area, coser on -site interaction, and the final championship for users with the Hubei Cultural and Tourism Bureau of Hubei. The entire series of activities fully integrate the e -sports elements of Tujia culture and the glory of the king, allowing more young users to understand Tujia culture and help the scenic spot promote local cultural tourism resources.

The relevant person in charge of Tongcheng Travel stated that he hopes to explore the new path of tourism economy and brand youthful marketing with the cross -border integration method of "cultural tourism+e -sports" to help the cultural tourism industry through the cross -border integration method of "cultural tourism+e -sports". upgrade. In the future, Tongcheng Travel will cooperate with more e -sports IPs and tourist destinations to jointly provide young users with richer e -sports theme cultural tourism products.

[Edit: Deng La Xiu]

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