Singing on the road of leisure!"New gameplay" stimulates the vitality of Taiyuan Cultural Tourism Market

Drive to travel to the countryside, take a tent to camping, the Internet celebrity takes you to visit Taiyuan ... It is another summer to the year, and the journey of Taiyuan people has already been arranged properly.

Thanks to the results of the prevention and control of the epidemic, with a package of helping the company's rescue measures, Taiyuan Cultural Tourism Industry has pressed the "fast -forward key" for the recovery, making the supply of cultural tourism products more abundant, so that citizens can travel for consumption demand to get the consumer demand for travel. Significantly released.

Stopping gently, in every journey, record the vibrant story of this summer.

Rolling wheels to the countryside

"For the first time to eat colorful small tomatoes, the taste is really good." Traveling to the Gaotang Village, Lin Tao only said this trip.

On June 12, the "Splendid Taiyuan" self -driving tour was launched. The Taiyuan Cultural Tourism Bureau released 6 self -driving tour lines with 15 rural tourism resources including the old revolutionary district, characteristic villages, and boutique homestays.

"Zuotou Village -Fengling Dibuya" is one of the six self -driving tours. Guanxiang Village is located at the junction of Gujiao and Louzhong and Jiaotong City, with convenient transportation. The wheels are slowly rolled, with trees with mottled woods on the way, clear streams, and dancing butterflies.

The family of Lin Tao came to the village to taste the mountain spring water, and then picked some melon, small watermelon, and colorful small tomatoes. "Does anyone refuse to have such a delicious tomato?" Lin Tao said that the village is full of the scarce farming happiness of urban people.

The north of the Gulin Village, the temple under the ancient trees is the former site of Jinsui Eight Division. During the Anti -Japanese War, the Jinsui Eighth Division was hailed as the "Steel Corridor", and safely connected to personnel and materials between the anti -Japanese base areas.

Appreciate the beauty, taste food, immerse in the red culture ... "The professional is different, the officially recommended tourist route is really nothing to say." Lin Tao said, "This travel experience is great, completely exceeded expectations."

In the context of the prevention and control of the epidemic, the enthusiasm of the citizens continued to heat up. The inter -provincial tour is still in the restoration stage, and the relatively convenient interior tourism is more likely to become the choice of the public. At this stage, the specific characteristics of travel and tourism have led to the active of rural self -driving tour to a certain extent.

Combined with the emerging consumer needs of tourists leisure, characteristic, and experientialization, the Municipal Cultural Tourism Bureau recently launched a large -scale design of 8 categories including boutique homestays, science and technology tide, and urban aesthetics, more than 100 cultural tourism consumer punching land and 30 Boutique tourist route.

With a variety of measures, rural tourism that integrates fruit and vegetable picking, green catering, and characteristic accommodation has ushered in more and more self -driving tourists. "Lin Tao" slowly walked into the countryside, slowed down the rhythm of life, and lying on the sideways on the cave cave soil.

"Trunk, full." On the occasion of the return journey, Lin Tao tossed together, "gathering" various fruits and vegetables. Lin Tao said that this beautiful journey has been ended, and next time I will bring more friends.

Life fun to install into a tent

"This is a few of our friends. The first time I came to the Taiyuan Botanical Garden to camping." Zhang Jie said, when he supported the tent, "Poetry and the distance" seemed to be able to reach.

Affected by the epidemic situation and local prevention and control policies, people's travel radius is significantly reduced compared with normal times, and "micro -tourism" nearby and nearby became the mainstream. Among them, camping, which focuses more on local and outdoor leisure consumption methods, is favored by tourists.

"Mainly children want to camping, of course, I want to come." Zhang Jie joked, "Girl, who has no princess dream yet. This tent is the castle, and I am the most beautiful princess in the castle."

Zhang Jie and his friends and his party, a total of 4 families. Everyone said in unison: "A while ago, because of the epidemic, I was‘ stunned ’at home for a while, and now I want to come out.” Sitting on the lawn, it seemed to find another way of lifestyle in the cities of reinforced concrete.

In recent years, the Municipal Cultural Tourism Bureau has collaborated with relevant units to vigorously carry out the improvement and development and construction of large scenic spots, night culture and tourism consumption agglomerations, as well as related infrastructure, and the supply of high -quality tourism products. Essence

After the effectiveness of the city's epidemic prevention and control, new open scenic spots and tourism and leisure blocks such as Jinyangli, Botanical Gardens, and Paeeland Park have attracted many tourists to come by with their unique natural and cultural landscapes and colorful cultural activities.

"We have opened 100,000 square meters of lawn for free to the public for camping. The time of closed parks in the scenic area is extended to 9 pm." Lu Jiannan, director of the scientific science department of Taiyuan Botanical Garden, introduced that more than tens of thousands of rose and roses were cultivated in the botanical garden For tourists to take pictures.

"Under the support and guidance of the government, we successively launched a series of parent -child activities such as mountain climbing, drama, and camping. Now the business conditions of the scenic area are continuously good." Zhang Xiaowei, deputy director of the Mengshan Scenic Area Office of Taiyuan City, said.

The ancient county town of Taiyuan launched the first plug -in camping site in our city. "The venue was full during the weekend, and the usage rate was 70 % or 80 % from Monday to Friday." The relevant person in charge said, "Many tourists are temporarily lingering, and the family rents a tent to sit down and feel the quiet years."

Internet celebrity takes you to play in Taiyuan

Li Jia's helmet armor, through the ancient county of Taiyuan, seemed to be a trip across time and space.

Hong Yan, covering the shirt, swallowing shoulders ... The costumes of the cold weapon era were worn on Li Jiayi, which attracted the gaze of tourists. "Good guy, Hua Mulan!" People discussed excitedly, and couldn't help but reach out to touch the armor twice.

"Wearing a armor, wearing a head." Li Jiayi, 42, is the convener and captain of the Caishaga Group in the Northwest of Shan. The team uses armor as the starting point to inherit the history and culture of Shanxi through video, film and television production, and has now become an important force in domestic armor groups. Appeared in Zhonglou Street, the Duwei Jiajia Tuan of the west of Shanbei was surrounded by tourists, and it was difficult to travel at the scene. Drinkron Temple Temple, Li Jiayi was recognized by netizens and asked for a photo. Li Jia said frankly: "Let us be visible to the splendid culture and touch, it will inspire more people to ignite from the bottom of their hearts."

On June 8th, the "Hundred Internet celebrities take you tour of Taiyuan" event was launched in ancient counties in Taiyuan. "I hope to use our footsteps to endorse our hometown." Li Jia said.

During this activity, the Municipal Cultural Tourism Bureau cooperated with multiple departments to recruit hundreds of online celebrity experts around the four major cultural tourism sectors of "Ecological Xishan, Poetic Fenhe, Millennium Mansion City, and Jinyang Ancient City" to show the new era " Splendid Taiyuan City "Scenery.

"Our travel, we still have to do more activities to continue to expand communication." In the opinion of the senior Internet celebrity expert, "using the Internet advantage can make Taiyuan and even Shanxi attract more tourists."

Sina Weibo, Douyin, Kuaishou ... Du Liyong, who is active in multiple social platforms, has about 2 million fans. "As soon as this event was released, netizens in many places in Beijing, Zhejiang, and Heilongjiang inquired about when to come to Taiyuan to play. What snacks in Taiyuan are the most famous." Du Liyong said.

The "integration" of the ancient county town of Taiyuan and the Internet celebrity has begun to achieve results, and the cooperation between the two parties launched a preferential tourism package. In the "package" of 19.9 yuan or 29.9 yuan, it includes a number of contents such as tasting snacks, watching folklore, and research experience.

"Internet celebrities bring their own traffic, and help further dig deep into the cultural and commercial attributes during the journey." Ren Rong, Minister of the Marketing Department of Guxian City City, Taiyuan, said, "Government -led, Internet celebrities, everyone has worked together to improve tourism. Connotation. "

Reporter Yang Erxin Jia Shangzhi

Short review

Press "Acceleration key"

After a package of densely landed policies, Taiyuan Cultural Tourism Bank recovered the "acceleration key".

After the upgrading of the relevant infrastructure of scenic spots, a short -distance, short -term, and high frequency "micro -tourism" was ushered in, making the outdoor camping a new outlet; It not only promotes the city, but also brings good economic and social benefits.

Pressing the "acceleration keys", the government departments show the dominant power, activate potential in the form of a grand narrative model, lead the fashion in the form of cultural empowerment, inject new vitality into the Wen travel industry, and bring directional changes.

Consumers are also constantly recognizing this change, such as experiencing the beautiful life of the countryside, and now it has become a popular cultural tourism consumption. The "two -way go" of rural revitalization and tourist groups not only bring a lot of policy support and tourism business opportunities, but also create a valuable lifestyle.

The pace of recovery has continued to accelerate, and the cultural tourism market recovers the promotion.

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