exciting!Summer tourism market ushered in a new peak season

Modern Express News (Reporter Chen Min) Recently, many Wuxi citizens have noticed that there have been more tourism advertising posters in the circle of friends. With the continuous optimization of cross -provincial tourism policies and the successive implementation of the regional growth policies, the tourism market has recovered quietly. Nowadays, the end of the college entrance examination and middle school entrance examination will officially come this summer tourist season.

A travel agency store: The number of applicants in a single week is more than 500

Recently, the circle of friends of Li Hairu, the manager of Ctrip Tourism, Wuxi Zhongshan Road Store, has reappeared. He sends more than five tourist products every day: purely playing with Qinghai Gansu 8 -day tour, Chengdu Leisure Tour, Inner Mongolia Prairie Parent -Child Tour ... There are also many people who leave a message to consult under each tourist product. "In the past half month, with the inter -provincial tourism policy, whether it is online or in the store, tourism consultation and transaction volume have increased significantly."

"I haven't been out for too long, and now the policy has been released, I want to take the children out for a walk around the summer vacation." Mr. Yang, a citizen of Wuxi, is more interested in tourist products in the northwest of the country. He said that the prevention and control of the domestic epidemic is very good, and the family has also vaccinated, and I am more assured. "This year's child's final exam is good. Take the child to the northwest to play. award".

Li Hairu told the Modern Express reporter that the epidemic has been affecting tourism for three years. Many travel agencies have closed down and travel practitioners have changed their careers. Everyone has a difficult life. Recently, the "highlight" time is finally waiting. From June 20th to 26th, The number of people in a single week of stores exceeded 500. Shao Manliang, the executive president of Wuxi China Travel, also said that the number of people in tourism recently has increased significantly, and it is expected to usher in the recovery of tourism in the summer.

Red Tourism Season: Parent -child Tour, Research Tour, and Team Tour the main force

Recently, Tongcheng Travel released a summer red tourism forecast report "2022 summer red tourism outlook: strong recovery under dual support of policies and demand" (hereinafter referred to as "Report"): With the continuous optimization of cross -provincial tourism policies and the stable growth policy in various places After the landing, the summer tourism market is expected to return to the rails. Red tourism will usher in the peak travel season. Team travel of parent -child tourism, research tour and enterprise institutions is the three main forces of summer red tourism.

Specifically, the parent -child and family (family travel) of the summer red tourism core customer group accounted for 35.8%, and the group customer group (mainly enterprise institutions) accounted for 23.1%. From the perspective of specific needs, parent -child family customer groups choose the proportion of parent -child travel theme lines and red summer camp products, and the group customers choose the highest proportion of red custom tourism. It is mainly based on the needs of corporate party building and red historical study discussions.

According to reports, in order to promote the relief of the tourism service industry, all localities encouraged government agencies and institutions to submit union activities and other union activities to travel agencies. In July, the red -themed group activities mainly based on institutions and institutions will increase significantly. As the epidemic prevention and control policies are more scientific and accurate, the red summer camp activities mainly based on young people such as college students and middle school students this summer will increase significantly compared with last year.

The stable recovery of cross -provincial tourism provides strong support for the summer peak season of many "red routes". According to the tickets and related cultural tourism product reservations and access data from Tongcheng Travel Platform, the flight bookings of red tourism destinations from Shenzhen, Guangzhou, Hangzhou, Nanjing, Wuhan and other places in the summer Quick growth trend.

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