At the 13th anniversary of station B, Chen Rui gave a speech: Station B may disappear, but the good content will last forever

Jimu Journalist Liu Yan

On June 26, Bilibili (hereinafter referred to as "station B") ushered in the 13th anniversary. Chen Rui, chairman and CEO of Station B, gave a keynote speech around the "Treasure UP Master" and shared the development process of Station B in the past year. In his speech, he said: "Can continue to generate treasure UP master, which is both the vitality of station B and the value of station B." At the same time, Chen Rui also awarded 13 users who proposed the most effective suggestions of the B station community products. "2021-2022 Product Contribution Award".

Chen Rui, Chairman and CEO of Bilibili

Charity is the cause of the entire B community. At the 13th anniversary, the deputy chairman and COO Li Yan of Station B also reported the progress of the public welfare cause B. She announced that Station B will set up the fifth Bilibili Primary School "Bilibili Elementary School", and at the same time awarded the UP main "Magic ZC Catalog", "2021-2022 Community Happy Award", and continued for Bilibili Happy scholarship investment is 103319 yuan to support the development of rural education.

"Continuously generate the treasure of the treasure, it is the value of station B."

The word "treasure UP master" comes from the secret sign in station B community. Users will spontaneously go to Amway to the owner that deeply loves. At the 13th anniversary, Chen Rui also introduced a number of treasure UP owners.

For example, the popular science UP owner "Daily Daily Daily" is called "Director of the Fox". In the past year, it has increased at 3.84 million powder at station B; UP owner "Shanshan Xiaoli Xun's Barbone Diary", he relied on a haircut -like haircut. Tips, the four months rose 2.9 million, attracting many UP owners to Chongqing to find his haircut; the UP owner "Handsome Farm Bird Brother" showed the rural life that everyone could imagine through painting, cooking, and hand -manually. The fastest UP owner; the UP owner "Lahong Sang" served as the head of the Shanghai epidemic this year, and received the attention of many mainstream media.

Chen Rui also depicts the definition of "Treasure UP Lord" in his heart: "Treasure UP Lord is, first, when you find him, you are surprised, because in the past, I didn’t know that there was such a powerful UP master, and found that they were dug to dug to it. Treasures; Second, after discovering the treasure UP master, they will never be willing to lose, and they will always pay attention to him. The mission of the B station is to create good content; To produce a new treasure UP master, it is both the vitality of station B and the value of station B. "

Station B UP Master Wang Pinxian

The growth process of station B is the process of growing up the main group.

In the first quarter of 2022, the average monthly active user of Station B reached 294 million. At the same time, the number of creators in station B is also growing rapidly. The monthly living UP is 3.8 million, an increase of 75%year -on -year; the monthly submission volume is 12.6 million, a year -on -year increase of 63%; Active on the platform.

Chen Rui said that station B is not a video player. The mission of station B is to create good content. The work of station B is to serve the majority of creators. At present, Station B has 2964 employees full -time. After 100 years, station B may disappear, but he hopes that everyone will remember the good content that has been produced on station B.

At the anniversary, Chen Rui shared his own feelings: Station B has been established for 13 years since its establishment, and has been older than many Internet products. However, for 13 years, everyone has always believed that Station B is a young and energetic product. He believes that since the establishment of Station B in 13 years, he has always been able to maintain young and energetic creators. Station B grows a variety of new UP owners every year, and these UP owners will bring creative content. It is these new content that brings surprises to station B, so that more and more new users join Station B.

Established Bilibili Elementary School, and continued to invest in public welfare

Charity is also the cause of the B community. At the anniversary, the vice chairman and COO of station B also reported the results of B station on public welfare in the past year. Li Yan said: "A good company must not only make money, but also have sustainable social responsibilities. Its business, products, governance and other aspects should create additional positive value for society and reduce the negative consumption of resources for resources. ","

This year, B stood in Huizawa County, Qujing City, Yunnan Province to establish a "Bilibili Elementary School". This is the 5th Bilibili Primary School established by Station B. Since 2019, Station B has successively established four Bilibili Primary Schools to provide rural education assistance for 3,465 elementary school students. At the same time, the "Bilibili Safety Course" and "Bilibili Dream Course" produced by Station B and UP are currently promoted in 7,914 rural school classes across the country, and 380,000 students watched the course.

Station B also awarded the UP master "Magic ZC Catalog" and "2021-2022 Community Happy Award", and invested 10,3319 yuan for Bilibili Happy Scholarship to support rural education development. Last year, station B awarded the "Happy Community Award" to the "Hahaha" barrage, and transformed the 4.19 million "Hahaha" barrage in their videos to 4.194172 yuan of happy scholarships. In the past year, rural schools, teachers and children related to station B have received a total of 412,000 happy scholarship support, and nearly a thousand students have benefited.

In addition to investing in rural education, station B also launched Bilibili Public Welfare Platform; during the League of Legends S11 event, China was launched in China ’s first barrier -free live broadcast room based on AI voice recognition subtitles; donated 20 million yuan to the catastrophe of Henan;Donated 800,000 yuan to donate the cultural relics to provide support for rural cultural security officers; providing the main donation of UP for Jilin, which is affected by the epidemic;Emotional guidance and 57,000 psychological intervention of emergency incidents were performed.(Picture provided by station B)

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